Microsoft just released its “Future Vision Series” of videos designed to show the role of technology in 2019. Below is the video that comes the closest to the role of media.
Anything creative is going to be criticised. And this series is getting plenty of criticism on the internet.
Yet for newspaper executives, the key to understanding the context of news and paper is that information will become more frictionless in the future. If you’re uncomfortable with today’s digital technology, you won’t like tomorrow because it will all be faster and more ubiquitous.
Words describing this future are interesting. But this video allows us to visualise this future. Enjoy.