2011 in video perspective: culture, business models, multi-media, social media


The rapid shift from print to multi-media companies dominated industry headlines in 2011 — punctuated by the urgent need to get the right people for new hybrid job functions.

Below are some video interviews and presentations I made about culture change, business models, multi-media, and social media in the past year, which I thought might be a good year-ender as we all pivot to what looks like a dangerous 2012.

Happy New Year!


Culture behind digital must dominate if publishers are serious about multi-media: How and why the culture behind digital should supplant the print culture if news publishers are serious about rapidly taking advantage of being multi-media companies. (May 2011, INMA World Congress, New York)


Business models shift in rapid transition to multi-media: Culture change, the iPad, and how newspapers can adapt their business model to maintain profits in the shift to multi-media. (August 2011, PANPA Future Forum, Sydney)


2012 storyline about culture change and getting the right people for multi-media: Storyline for 2012 is an acceleration of culture change at news companies — more important than the cyclical outlook. Publishers are discovering they don't have the people to execute multi-media. (October 2011, forum4editors interview, Cascais, Portugal)


How to fund great journalism: How newspaper publishers can build on their strengths as they go from news-on-paper to online, mobile, and more. Digital is 90% opportunity and 10% threat. (October 2011, Meios & Publicidade interview, Cascais, Portugal)


Greatest low-cost opportunity to grow audience requires resourcing social media: How newspaper publishers can take advantage of social media to build audiences. This may be the lowest-cost, highest-reward opportunity facing publishers. Yet they must resource and put in place an engagement strategy to get the full return on investment. (November 2011, AdAsia Conference, New Delhi)


How to approach digital when print is healthy and growing: While the print newspaper industry in India is thriving and the future appears bright, the digital revolution cannot be ignored. How to approach digital in South Asia when digital overwhelms Western markets. The key is that digital must be additive to print. (November 2011, INMA South Asia Conference, Bangalore, India)

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