About This Blog

The Earl Blog represents the unique insights of Earl J. Wilkinson, executive director and CEO of INMA. In his interactions with INMA members worldwide for the past three decades, Earl offers a detailed yet 30,000-feet view of the news media industry's historical, current, and future challenges and opportunities.

Digital advertising urgency is accelerating news media focus on data

22 July 2021 By Earl J. Wilkinson

Media needs a playbook for how data feeds digital transformation

01 June 2021 By Earl J. Wilkinson

European Subscriptions Lab 2.0 looks for 8 publishers ready for transformative work

11 February 2021 By Earl J. Wilkinson

INMA 2020: accelerating engagement and creating new communities

29 December 2020 By Earl J. Wilkinson

As INMA crosses 15,000 members, a nod to 90 years and a pandemic reinvention

30 September 2020 By Earl J. Wilkinson

Top Viewed The Earl Blog Posts From the Past Year

8 European publishers get started on GNI Subscriptions Lab

21 April 2020 By Earl J. Wilkinson

“Glimmers of hope in a very dark place” — what’s working in today’s crisis

30 March 2020 By Earl J. Wilkinson

Independent restaurants need your B2C intervention — now

24 March 2020 By Earl J. Wilkinson

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Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

Expect advertising bust through 2nd quarter then mild rebound, publishers tell INMA

22 March 2020 By Earl J. Wilkinson

5 truisms for news publishers in a contracting economy

17 March 2020 By Earl J. Wilkinson

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Stibo DX: The What, Why, and How

Brace yourself: Working full-time from home is different

15 March 2020 By Earl J. Wilkinson

Why INMA is joining GNI Subscriptions Lab in Europe

12 February 2020 By Earl J. Wilkinson

The backstory of INMA’s new publisher-platform report

30 September 2019 By Earl J. Wilkinson

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Tipser - Ecommerce

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