About This Blog

195 Articles since February 2009

The Earl Blog represents the unique insights of Earl J. Wilkinson, executive director and CEO of INMA. In his interactions with INMA members worldwide for the past three decades, Earl offers a detailed yet 30,000-feet view of the news media industry's historical, current, and future challenges and opportunities.

From FLoC to Topics: what the Google shift means for publishers

25 January 2022 By Earl J. Wilkinson

9 ways INMA impacted the news industry in 2021

29 December 2021 By Earl J. Wilkinson

Digital advertising urgency is accelerating news media focus on data

22 July 2021 By Earl J. Wilkinson

Media needs a playbook for how data feeds digital transformation

01 June 2021 By Earl J. Wilkinson

European Subscriptions Lab 2.0 looks for 8 publishers ready for transformative work

11 February 2021 By Earl J. Wilkinson

Top Viewed The Earl Blog Posts From the Past Year

INMA 2020: accelerating engagement and creating new communities

29 December 2020 By Earl J. Wilkinson

As INMA crosses 15,000 members, a nod to 90 years and a pandemic reinvention

30 September 2020 By Earl J. Wilkinson

8 European publishers get started on GNI Subscriptions Lab

21 April 2020 By Earl J. Wilkinson

“Glimmers of hope in a very dark place” — what’s working in today’s crisis

30 March 2020 By Earl J. Wilkinson

Independent restaurants need your B2C intervention — now

24 March 2020 By Earl J. Wilkinson

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 By Earl J. Wilkinson

Expect advertising bust through 2nd quarter then mild rebound, publishers tell INMA

22 March 2020 By Earl J. Wilkinson

5 truisms for news publishers in a contracting economy

17 March 2020 By Earl J. Wilkinson

Brace yourself: Working full-time from home is different

15 March 2020 By Earl J. Wilkinson

Why INMA is joining GNI Subscriptions Lab in Europe

12 February 2020 By Earl J. Wilkinson

The backstory of INMA’s new publisher-platform report

30 September 2019 By Earl J. Wilkinson

Despite industry concerns, WSJ says Apple News+ relationship is good for business

28 May 2019 By Earl J. Wilkinson

Trust, digital ecosystem were consistent strategic themes at INMA World Congress

22 May 2019 By Earl J. Wilkinson

What one graphic on INMA Webinar says about reader opportunities

08 April 2019 By Earl J. Wilkinson

4 truisms behind news media’s new subscription business

17 September 2018 By Earl J. Wilkinson

Getting smarter about subscriptions beyond the meter — and without a silver bullet

23 April 2018 By Earl J. Wilkinson

Distilling the rollout of Google News Initiative

20 March 2018 By Earl J. Wilkinson

How the new economics of content are changing the face of news media

07 February 2018 By Earl J. Wilkinson

To win in the attention economy, media must get personal and embrace AI

20 November 2017 By Earl J. Wilkinson

Reach vehicles vs. money machines: blunt talk about popular and quality news brands

14 November 2017 By Earl J. Wilkinson

Digital subscriptions drive Polaris Media’s local media strategy

06 November 2017 By Earl J. Wilkinson

Poland’s media navigates through populist waters for business success

30 October 2017 By Earl J. Wilkinson

How community publisher Amedia figured out digital subscriptions

25 October 2017 By Earl J. Wilkinson

Scandinavia emerges as gold standard in digital subscriptions

22 October 2017 By Earl J. Wilkinson

News media’s value conundrum: innovate within or outside of the P&L?

18 September 2017 By Earl J. Wilkinson

Print’s future may be as creative builder of news brands

14 September 2017 By Earl J. Wilkinson

Australian media focused on new economics of content

11 September 2017 By Earl J. Wilkinson

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