Helsingin Sanomat built a strategy to grow digital subscriptions by delivering metrics to its newsroom. These metrics coupled with content development based on verifiable information built a growing subscription model.
Learn more about this novel approach by joining INMA for this in-depth Webinar this morning.
Join presenters Managing Editor Esa Mäkinen and President Petteri Putkiranta live from Helsinki as they share their story. INMA Executive Director/CEO Earl J. Wilkinson will moderate.
- Date: Tuesday, October 31.
- Time: 10:00 a.m.-11:00 a.m. New York time.
- Cost: Free for you as an INMA member.
- How: Send an e-mail to Krista Avedikian.
In this live session, Mäkinen and Putkiranta will make a presentation followed by Q&A. A recording of the session will be made available to INMA members.