As the information lowlands rise, the media landscape changes

By Steve Gray

Morris Communications

Augusta, Georgia, USA


This time, let’s go up 100,000 feet for a look across the globe.

As the media industry in the developed world struggles, billions of humans elsewhere are moving from information scarcity to full access of the world’s knowledge.

A traditional topographic map does not change much, but a topographic map based on information would show drastic changes throughout time.
A traditional topographic map does not change much, but a topographic map based on information would show drastic changes throughout time.

Some time ago, thinking about this strange dichotomy, I tried to come up with a visual metaphor to reflect whats happening.

I was picturing the globe and its many nations and peoples, and thinking about their drastically unequal access to information. And I was thinking about the rapid and unprecedented rate of change in information access in various regions of the world — even in some of the least advanced regions.

Hmm, I thought ... what if we could see a map of the world’s information topography?

That is, instead of a map or globe showing the elevations of the various land masses, how about a map in which the heights of the land would depict the amounts of information available to the local populace?

The mountains are information

On this kind of map, the mountains, mountain ranges, or high plateaus would not depict elevation, but rather the regions where people had the greatest access to information. The lowest plains would be in those parts of the world with the worst access to information.

This kind of globe would change drastically over the centuries.

On a standard topographical map or globe, the elevations dont change over time. The Himalayas stay there, and the lowlands stay low forever. But information topography has changed drastically over time, and its changing faster today than ever before.

In the Dark Ages, before the printing press and the advance of literacy, the worlds land masses would have been almost entirely at or near sea level. Only a few small pinnacles would be seen, mainly reflecting the wealthy, the scholars, and the clergy and their small libraries of books or scrolls.

With the invention of the printing press and movable type, the information topography would begin to change. This would reflect more books printed, more people able to afford them, more people learning to read, and larger libraries.

And these were concentrated mainly in Europe, China, and a few other centers of trade, commerce, or academia around the world, where printing first emerged and grew.

Wealth followed information

Where the printed word spread, education tended to become more organised and more available to the population. More people learned more things, invention accelerated, manufacturing and commerce grew, middle classes developed, political structures changed from monarchies, and dictatorships evolved to more democratic models.

If we could view this period of several hundred years on the information globe, compressed into a few minutes, we would see high pinnacles rising rapidly in what became the leading industrialised nations of the world, while most of the world remained at very low elevations.

At the granular level, I see these mountains and plateaus as a result of individual access to information. Where people gain access to knowledge, many eagerly consume it. They have much more of a chance to learn and grow, to gain skills, to achieve things that would not have been possible for previous generations. This drives economies and political systems.

Viewing the information globe, we can see that what have been called developed, developing, and under-developed nations have been determined largely by how much access to learning their peoples have had. The chance for individual growth, across a population, creates the likelihood of national advancement.

What’s happening now?

With the dawn of the electronic age almost 100 years ago, and the digital information 20 years ago, the developed countries — which already had the highest information topographies — rose even faster. They adopted radio, television, cable television, the Internet, broadband, and mobile phones faster than the rest of the world.

But in the lowlands, where information access has historically been low, there is great determination to catch up and share in the benefits of the Information Age. The human appetite for knowledge and growth is insatiable.

Laying fiber optic cable allowed people in developing nations to compete with more industrialised ones.
Laying fiber optic cable allowed people in developing nations to compete with more industrialised ones.

In his brilliant 2005 book The World is Flat, Tom Friedman exhaustively documented how laying fiber optic cable to India enabled millions of people there to become direct competitors with workers in the industrialised nations.

His metaphor is that a flat world means equal access to information and therefore a level playing field.

My metaphor of the information globe may seem to be the opposite, but its import is exactly the same. Rising access to information among billions of additional people around the globe is the big story that will play out through the 21st century.

And now, for people in underdeveloped countries, mobile phones are bridging the infrastructure gap that otherwise would take decades to close.

As more and more populations gain access to knowledge and learn new skills, they will fight their way upward to greater self-fulfillment. They will be unstoppable — just as the citizens of the industrialised world were unstoppable 100 years ago, when they gained access to new skills and knowledge.

In the industrialised nations, this continues to incite waves of protectionism. Populist politicians pledge to keep jobs from going to these countries, just as U.S. presidential candidate Donald Trump did recently.

This may get political traction, and it may even alter public policies in the developed world. But it cant stop the percolation of the world's information into the far reaches of the globe — and thats what enables and drives economic growth in these far-flung countries.

The lowlands are rising, and they will continue to rise.

About Steve Gray

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