About This Blog

65 Articles since October 2020

As news media companies move to a reader revenue strategy, the importance of digital subscriptions has gained momentum as a — if not the — key focus of revenue strategy at news media companies. The pandemic increased that focus in 2020, and now publishers are working to build on that momentum.

Media companies turn to live blogs for breaking news, fostering real-time conversations

09 October 2024 By Alexandra Lehner

Stock market game initiative nets business news company 17,000 new registrations

14 July 2024 By Alexandra Lehner

News media adapts to surge of short-form content

28 April 2024 By Eirik Næsje

Dagens Næringsliv meets need for financial news consumption, drives conversions

11 January 2024 By Alexandra Lehner

Washington Post’s triggered e-mails offer opportunity for personalised engagement, lasting connections

01 January 2024 By Anjali Iyer

Top Viewed Digital Subscriptions Blog Posts

Micro-access will play a key role in the re-emergence of quality content

10 December 2023 By Dushyant Khare

Kauppalehti’s FOMO page proactively reduces churn, saves 30% of subscribers entering flow

05 November 2023 By Laura Tuomela

BBC, SKY, Guardian lean into live blogging, TikTok, AI to engage readers

24 October 2023 By Eirik Næsje

Subscriber win-back strategy at Washington Post is driven by engagement, location, prior rate

09 October 2023 By Anjali Iyer

Kauppalehti details its journey of building a more inclusive business model

09 August 2023 By Johanna Suhonen

With 2024 EU Parliament elections approaching, publishers should prepare digital strategies now

03 August 2023 By Alexandra Lehner

Washington Post drives revenue through its subscriber investments

17 July 2023 By Anjali Iyer

Unanswered questions about Twitter’s micropayments are plentiful

05 June 2023 By Abhishek Sharma

AI’s impact on subscriptions may nudge paywall, direct traffic investment changes

04 June 2023 By John DeFriest & Justin Eisenband

Media companies should take advantage of customer lifecycle to prolong retention

22 May 2023 By Utkarsh Arora

Personalised subscriber onboarding results in higher engagement, retention for Washington Post

10 April 2023 By Anjali Iyer

Stock gamification encourages new subscribers to engage, convert

09 April 2023 By Eirik Næsje

These 4 data platforms are helping media ad teams monetise audiences

06 April 2023 By Abhishek Dadoo

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

Are brand sponsorships at an inflection point?

14 February 2023 By Abhishek Dadoo

Financial publication Talouselämä introduces digital weekly edition as print alternative

24 January 2023 By Johanna Suhonen

Demanding subscribers, shorter copy among 2023 notification trends

18 December 2022 By Karina Arkhangelskaya

Are media micropayments back?

15 December 2022 By Abhishek Dadoo

Tuesday, Sunday are best days for push notifications

28 November 2022 By Karina Arkhangelskaya

Media companies must make improvements to counter involuntary churn

25 October 2022 By Johanna Suhonen

Targeting improvements, omnichannel marketing are among push notification trends

18 October 2022 By Karina Arkhangelskaya

Tenting, metering subscription strategies have different pros, cons

05 October 2022 By Abhishek Dadoo

News publishers need to look at audiences from multiple angles

02 October 2022 By Justin Eisenband

Push notifications reduce churn if used strategically

18 August 2022 By Karina Arkhangelskaya

Optimising subscriber checkout flow is essential to maximise conversions

04 August 2022 By Justin Eisenband

Global digital subscription trends suggest viability of pay-per-unit option

01 August 2022 By Dushyant Khare

Reorganising media product analytics teams reveals new decision-making opportunities

31 July 2022 By Utkarsh Arora

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