In the dynamic landscape of technology, adaptability is the lifeline of innovation. As the technology head at Jagran New Media, I am thrilled to share our recent journey of migrating our technology to Next.js and the reasons behind this strategic move.

Over the last few years, the media industry has witnessed a remarkable technological evolution. From static Web sites to dynamic content delivery, staying ahead has been a journey of constant reinvention. As the digital era unfolded, Jagran New Media stood resilient, harnessing technology to deliver news in the most engaging and relevant manner.

Challenges of existing technology, adapting to technological evolution

A decade ago, our decision to adopt Interwoven, a JAVA-based solution, was commendable and greatly supported our business operations.

However, technology evolved. And as a media company reliant on search engines, particularly Google, we’ve observed significant technological advancements within its ecosystem. To remain competitive, we recognised the necessity to upgrade our technology stack to meet Google’s stringent guidelines for Web site performance and search engine optimisation (SEO) friendliness.

After thorough analysis, we concluded that leveraging a cutting-edge technology stack was imperative. Next.js emerged as the ideal choice to propel our business forward.

Now, let’s delve into why we arrived at this decision and how it’s benefiting us.

Why Next.js?

In the rapidly evolving digital landscape, selecting the right technology platform is pivotal for the success of any media business. At Jagran New Media, our decision to adopt Next.js as our technology platform stems from a careful consideration of various factors aimed at enhancing user experience, scalability, and innovation.

• Seamless integration of server-side rendering (SSR) and static site generation (SSG): Next.js offers a unique combination of SSR and SSG, which provides the best of both worlds. This allows us to dynamically render pages on the server for improved performance and SEO, while also generating static assets for faster loading times and enhanced user experience.
• Effortless scalability: Scalability is essential for any media company, especially in an era where content consumption patterns are constantly evolving. Next.js’s built-in support for scalability ensures our platform can handle increasing traffic and content demands without compromising performance or reliability.
• Enhanced developer productivity: Next.js simplifies the development process with features like hot module replacement, automatic code splitting, and fast refresh. This enables our development team to iterate quickly, experiment with new features, and deliver updates to our platform promptly, ultimately improving our time-to-market.
• Robust ecosystem and community support: Next.js benefits from a vibrant ecosystem and strong community support, providing access to a wealth of plugins, libraries, and resources. This enables us to leverage pre-built solutions, integrate with third-party services, and stay up-to-date with the latest industry trends. This ultimately accelerates our development efforts and fosters innovation.
• Future-proofing for Web 3.0: As we transition into the era of Web 3.0, characterised by decentralisation and user empowerment, Next.js provides a solid foundation for embracing emerging technologies such as blockchain, decentralised content platforms, and interoperable Web protocols. This positions us to stay ahead of the curve and adapt to the evolving needs of our audience in a decentralised digital landscape.

Conclusion

Our decision to adopt Next.js as the technology platform for our publishing business is driven by its seamless integration of SSR and SSG, effortless scalability, enhanced developer productivity, robust ecosystem, and future-proofing capabilities for Web 3.0. With Next.js as our foundation, we are confident in our ability to deliver exceptional digital experiences and stay ahead of the curve in an ever-changing digital landscape.

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