About This Blog

36 Articles since October 2021

Content strategy has been the center of the news media industry since its printing press days. Digital innovation and data innovation have, at times, distracted from it, but content will always be king. Here, INMA explores thought leadership and case studies in how newsroom leaders around the world are thinking about content strategy.

With “Goldilocks” strategy, news companies can find just the right system to maximise first-party data

29 April 2025 By Nedim Dedic

Personal stories, socially driven content attract Gen Z readers across Africa

27 April 2025 By Mariia Bohdanovska

News companies can optimise content, improve accessibility with AI transcription

06 April 2025 By Agnieszka Leśniewska

New York Times’ AI decision highlights publisher concerns with the tech

25 March 2025 By Richard Fairbairn

News companies should future-proof their content strategy to remain visible with AI-driven search

04 March 2025 By Nina Romashchenko

By automating print layout, Bonnier News Local saves production time, money

02 February 2025 By Ronnie Willis

Legit.ng avoids protest paradigm by providing context, balancing its narratives

05 January 2025 By Nurudeen Lawal

Never mind the AI, pay attention to the basics when choosing a CMS

02 January 2025 By Richard Fairbairn

Misinformation, commercial viability, AI are among the top media topics of 2024

22 December 2024 By Silence Mugadzaweta

AI tool is designed to promote gender equality, increase visibility of women in the media

03 December 2024 By Agnieszka Leśniewska

Skepticism, legislation concerns are blocking AI adoption by news companies

07 November 2024 By Richard Fairbairn

Economist annual report shows importance of a values-based journalism business

29 October 2024 By Silence Mugadzaweta

Data underpins decision-making to capture Gen Zers, Millennials at TUKO

28 October 2024 By Jacob Otieno

Ringier Axel Springer Polska successful integrates AI-driven tools in the newsroom

07 October 2024 By Agnieszka Leśniewska

Where do ethics fit in an AI-driven newsroom?

09 September 2024 By Rianette Cluley

Readership, leadership are the top priorities when it comes to AI content

08 September 2024 By Richard Fairbairn

Content strategies evolve as AI learns about reader interests, assists with fact-checking

24 June 2024 By Oluwaseyi C. Tomosori

AI is revolutionising journalism, and newsrooms must get on board

24 April 2024 By Silence Mugadzaweta

Fake news is proliferating in African market since the advent of digital media

10 December 2023 By Silence Mugadzaweta

Changing journalistic functions demand knowledge of mobile reporting

11 October 2023 By Silence Mugadzaweta

Research: Young African audiences crave accessibility, convenience

14 August 2023 By Silence Mugadzaweta

Leading media in the digital era requires strategic thinking, execution

12 June 2023 By Silence Mugadzaweta

Nation Media Group embraces leadership change to address transformation

17 April 2023 By Silence Mugadzaweta

Newsroom teams must be restructured to help journalism survive in 2023

23 February 2023 By Silence Mugadzaweta

Data, access among reasons for news publishers to invest in newsletters

21 November 2022 By Silence Mugadzaweta

Tagging, call to action are key to successful LinkedIn newsletters

10 October 2022 By Summer Moore

Newsroom structures must adjust to digitisation

12 September 2022 By Silence Mugadzaweta

Breathe new life into newsletters with updated aesthetics, subject lines

21 July 2022 By Summer Moore

Elusive audience data is a key element in newsroom digital transformation

18 July 2022 By Silence Mugadzaweta

USA Today brand highlights value of simple, personality-focused videos

16 May 2022 By Summer Moore

USA Today’s Women of the Year project exemplifies 4 smart content strategies

21 March 2022 By Summer Moore

USA Today shares 4 tips on creating Black History Month content

21 February 2022 By Summer Moore

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