Wanted: data scientists, pronto

Editor’s note: INMA’s Data Insights Conference explored the practical steps media executives should take now to leverage data for significant audience and revenue growth. This video is one in a series showcasing the most important messages from the conference.

Kendal Clarke, manager of corporate strategy/development and digital ventures at Torstar, explains how the company leverages its data skills company-wide. Amina Rillo, deputy digital group publisher at Summit Media, shares the challenge of finding media-savvy talent to fill the data scientist team.

The two media executives answer:

How has your media company approached the need for data scientists?

Whats the biggest challenge to building a data science team?

How important do you think data scientists are for the industry as a whole? 

About Dawn McMullan

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.