Upcoming INMA Webinar: Expressen: The most data-driven company in the Nordics?

By Shelley Seale


Austin, Texas, USA


In 2014, Expressen had low market shares digitally and no data strategy. The analytics team consisted of only four employees located far away from the editorial and technology teams, working mainly with print analytics.

As part of a digital growth strategy, Expressen set a bold objective to become the most data-driven media company in the Nordics and the fastest growing news site in Sweden.

On Wednesday, June 27, INMA members are invited to a live Webinar presented by Klas Granström, managing editor/head of digital, at Expressen in Sweden. The Webinar will look in-depth at how Expressen achieved this and is ideal for media executives responsible for data, analytics, and data driven strategy in their organisations.

Webinar details:

Date: Wednesday, June 27, 2018.

Time: 10 a.m.-11 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: For all inquiries, send an e-mail to Krista Avedikian at krista.avedikian@inma.org.

For information on all upcoming INMA Webinars, visit here.

About Shelley Seale

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