How do you engage and retain your subscribers? This question is becoming more and more important to newspapers around the world. Germany’s leading quality newspaper, Die Zeit, has found its own answer — which it will share with INMA members in an upcoming Webinar on Wednesday, February 19.

With the membership programme “Freunde der Zeit” (Friends of Die Zeit), the news media company is treating its most loyal readers like friends. Friendship means having a continuous conversation in both directions. At regular events, readers and editors get to know each other and discuss quality journalism and the future of “their” newspaper. Reporters are retelling the stories behind their stories live on stage, and readers can regularly visit the newsroom and attend reader parliaments to discuss topics they think editors should report on.

If you’re curious how membership models work, register for this INMA-member only Webinar and join in as the team behind “Freunde der Zeit” shares experiences and insights from its first two years.

Webinar details:

Date: Wednesday, February 19, 2020.

Time: 10:00 a.m.-11:00 a.m. New York time.

Cost: Free for you as an INMA member. Webinars are only available to INMA members.

Register: You can register here, or send an e-mail to Krista Avedikian at for more information.

For information on all upcoming INMA Webinars, visit here.