TF1 starts data strategy with focus on audience experience

By Dawn McMullan



Data is nothing new, but TF1 le Groupe is “writing a new story around the data,” Hugues Laigneau, director of digital products/marketing digital and data at TF1 le Groupe, explained at Big Data for Media Conference in New York City in 2016. 

In addition to having great content, “we have a huge community of fans,” said Laigneau, who is leading TF1’s data project. “We like to take advantage of this to provide the best experience ... the good content for the good people.”

About Dawn McMullan

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.