The opportunity to syndicate our content in areas in addition to Facebook and YouTube,” is what Russ Torres, vice president of digital video content and strategy for the USA Today Network, says has him excited these days.

“I think we all, as publishers, create really unique, interesting, and distinct content that a lot of third-party syndication operations want to distribute.”

Not only is he super jazzed about that expanded syndication opportunity, but Torres also sees it as a huge potential for revenue.