INMA wins Google grant to create media research platform

By Dawn McMullan


Dallas, Texas, USA


INMA is one of 124 projects (out of 850 submissions) selected for funding in the Google DNI (Digital News Initiative).

What will INMA do with the US$50,000 grant? Here’s the description of the INMA project:

Publishers and research houses across Europe execute many valuable research projects on various industry topics such as native advertising, viewability, digital subscriptions, social media, e-commerce, device use, and comparative advertising revenues by platform. Yet there is no single place to collect the results of these research projects for a European-wide comparison.

The International News Media Association (INMA) aims to develop such a platform so that its members can compare similar research projects and learn from each other as well as to inspire business projects by digital media trends across Europe.

As an international association, it is important for INMA to work across national borders to the benefit of all our members and the wider media industry, says Tom Corbett, head of INMA’s European Division.

As a launch partner of the Google DNI initiative, INMA actively promotes the DNI to its members and provided an opportunity for some of the Round One projects to present themselves at INMA’s European News Media Conference 2016 last September.

INMA members that were Round Two grant winners, like INMA, include:

Now INMA has a project of its own selected for funding by the Google DNI Council,”  Corbett says. Thanks to this funding, we will be able to realise this project which, in turn, will help INMA serve its members and the wider media industry even better.” 

About Dawn McMullan

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