Kicking off INMA’s Media Viking Week, INMA CEO/Executive Director Earl J. Wilkinson led 40 media executives on the Scandinavian Media Study Tour, which included an insider’s view of five of the region’s most innovative news media companies: Aftonbladet, Svenska Dagbladet, Expressen, Dagens Nyheter, and start-up KIT Media.

Here’s a look at the day:

The tour group ended the day with a short flight to Oslo, where the tour will continue on Tuesday.