To conclude INMA’s inaugural Media Subscriptions Summit in London on Thursday, moderator Robert Whitehead led a town-hall-style planning exercise on media subscription strategies for three willing media guinea pigs.
“The purpose was to crowdsource a strategy for three different-sized companies from three different markets using all the strategies we’ve learned about this week,” said Whitehead, “proving the data works for different-sized companies.”
The target markets were represented on stage by Murray Kirkness of the New Zealand Herald, Guida Pinto of Global Media Group of Portugal, and Emre Kizilkaya of Hurriyet in Turkey.
In a reverse of the usual flow of information at such conference venues, industry experts in the audience provided tips and guidance to the representatives based in best practices discussed during the week.
Whitehead called it a fitting conclusion to the Summit: “The town hall has produced a draft of the first industry blueprint, drawing on 10 years of knowledge and evidence of what success looks like.”