Hundreds of news media professionals are gathering this week in Dublin for INMA’s Media Innovation Week, a three-part event offering a rare blend of inspiration, technical insight, and cultural immersion.

“Media Innovation Week is the most hands-on, practical, news media conference in Europe that media executives can attend,” said event organiser Tom Corbett, Europe division manager.

What to expect

INMA’s event is built around three pillars:

• 300+ media leaders will attend the European News Media Conference, which offers sessions on audience growth, revenue strategies, and brand building amid rapid technological change.

• 20+ attendees will attend the Irish Media Study Tour, a chance to see how Ireland’s media is evolving in practice — the strengths, the bottlenecks, and how local organisations are adapting. The tw0-day tour will make six stops and offer a briefing of the Irish media market.

• The debut Newsroom Innovation Hub, organised by INMA Newsroom Transformation Initiative Lead Amalie Nash, received a passionate response from the 40+ registered attendees. The hub will dive deeply into internal transformation: newsroom culture, data literacy, user-centred news practice and how organisations can better harness technological tools to inform editorial decision-making.

Of course it would not be an INMA event without social and networking events, and this week will be no different — from a reception at Medley (the former printing press premises of The Irish Times) to a soiree at Dublin’s Guinness Storehouse, as well as private dinners set in more intimate, characterful locales.

Speakers and thought leaders

Attendees can expect input from seasoned media professionals such as Dr. Paul Elvers, head of AI at Funke Media; Joy Mutoloki, product manager at Schibsted; Chris Clemo, director of innovation at the Daily Mail; and Peter Vandermeersch, CEO of Mediahuis Ireland.

Several Irish voices also appear among the list, including senior figures from Mediahuis Ireland, The Irish Times Group, and other national outlets.

These speakers will bring diverse perspectives on editorial innovation, product development, revenue diversification, and how AI, data analytics, and changing consumer behaviours are reshaping newsrooms. 

Why Dublin?

Dublin has been selected as the host city with good reason. It is seen not only as a historically rich and culturally vibrant location, but also as a city that embodies the tension and synergy between tradition and innovation.

Dublin is among Europe’s fast-growing tech hubs, attracting multinational companies, and its media sector is undergoing rapid transformation.

Additionally, Ireland’s strong record on freedom of the press, the high quality of business and sustainable practices, and the calibre of its media institutions make it a fitting location to host such a conference. And, of course, no visit to Dublin is complete without sampling the legendary Guinness.

What’s at stake

For many media organisations, the transition from print to digital is no longer theoretical — it’s a survival issue.

The ways in which audience expectations, advertising ecosystems, subscription models, and emerging technologies such as AI and automation are converging mean newsrooms must adapt continuously.

Media Innovation Week 2025 arrives at a moment when best practices matter: what works in one market may hold lessons for many others. By bringing together case studies, decision-makers, and practitioners from different countries, the event aims to spark actionable learning. 

Follow along here for coverage of the event.

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