How Russmedia grew mobile revenue by 30% in 4 months

By Dawn McMullan


Dallas, Texas, USA


Georg Burtscher, CEO of marketing and sales at Russmedia, shares six ways the company grows mobile revenue in a video interview at the October 2015 INMA European News Media Conference in Budapest, Hungary, 

  1. Use your own sales force.

  2. Delete questionable ads.

  3. Convince your readers mobile is a must; put it in the contract.

  4. Measure and compare.

  5. Only launch in native advertising formats. 

  6. Have no difference between your Web and mobile products.

About Dawn McMullan

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.