How Russmedia grew mobile revenue by 30% in 4 months

By Dawn McMullan


Dallas, Texas, USA


Georg Burtscher, CEO of marketing and sales at Russmedia, shares six ways the company grows mobile revenue in a video interview at the October 2015 INMA European News Media Conference in Budapest, Hungary, 

  1. Use your own sales force.

  2. Delete questionable ads.

  3. Convince your readers mobile is a must; put it in the contract.

  4. Measure and compare.

  5. Only launch in native advertising formats. 

  6. Have no difference between your Web and mobile products.

About Dawn McMullan