How Guardian Weekly rebranded from a newspaper to glossy magazine

By Shelley Seale


Austin, TX, United States


The Guardian Weekly was founded in 1919 at the end of World War I. Director of Publishing Mylene Sylvestre explained the founding principles of the century-old newspaper.

Speaking at INMA Media Innovation Week in Hamburg, Sylvestre explained that at the time, it was launched as a “window to the world” of Guardian journalism for people outside the UK.

The Guardian Weekly was completely rebranded at its 100-year anniversary in October 2019, following the footsteps of weekly magazines like The New Yorker and The Economist.

“We saw a trend in the market with glossy news weeklies doing really well,” Sylvestre said. “We said that maybe there actually is an opportunity here for the weekly to morph into a magazine and so that’s what we did.”

The rebranding took The Guardian Weekly from a newspaper format to a magazine format. “It’s been quite successful,” Sylvestre reported.

About Shelley Seale

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