How Gannett uses data to better engage advertisers, audiences

Editor’s note: INMA’s Data Insights Conference explored the practical steps media executives should take now to leverage data for significant audience and revenue growth. This video is one in a series showcasing the most important messages from the conference.

Tom Argiriou, vice president of consumer insights and data strategy at Gannett, shares the data successes of Gannett’s membership programme and offers first steps to media companies dipping into their data capabilities. 

 

About Dawn McMullan

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