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How can your media company turn actionable data into revenue?

Editor’s note: INMA’s Data Insights Conference explored the practical steps media executives should take now to leverage data for significant audience and revenue growth. This video is one in a series showcasing the most important messages from the conference.

Rob Beller, publisher at AdMonsters, shares his thoughts on how data plus programmatic equal revenue for news media companies, the increasing popularity of audience extension, and the best way to manage your programmatic team.

About Dawn McMullan

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