The INMA European News Media Conference kicked-off in Tallinn, Estonia, with the pre-conference media research seminar and will continue for the next two days with a programme focused topics such as data, video, native advertising, and culture change.

Conference delegates will see 26 speakers, who will present experience-based topics such as efficient data analysis, 360 campaigns, programmatic buying, real-time bidding, data journalism, audience conversion, proper media planning, and native advertising.

INMA coverage of this conference of European conference can be found: 

We encourage attendees and followers of this event to interact and ask questions via the Twitter feed. INMA editor and Polish media consultant Marek Miller will lead a team of journalists covering the conference.