In today’s heavily pro-digital climate for media news organisations, The Guardian Weekly chose print for the relaunch of its Weekly magazine. Mylene Sylvestre, director of print for The Guardian News & Media, spoke about this decision at INMA Media Innovation Week in Hamburg, Germany.

“Bear in mind that print is not the enemy of digital,” Sylvestre said. “I think both media complement each other, and they can actually enhance each other.”

Print offers readers a very different experience, she continued: “Readers who like print want to experience journalism in a more relaxed, leaned-back way, and I think that’s what quality print products offer.”

She advises other media companies who are interested in investing in print products to focus on quality and long reads, as well as beautiful design and quality graphics.

“Then you’ve got a winner,” Sylvestre said.