Five-module INMA conference on data + product reminds industry of user focus

By Paula Felps

INMA

Nashville, Tennessee, United States

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The five-module Product and Data for Media Summit provided INMA members with an overview of some of the available solutions for a complicated media world, said Ariane Bernard, lead of the INMA Smart Data Initiative, at the conclusion of the event on Thursday.

“Some of these topics are challenging what we think we can or cannot do,” she said, noting that machine learning offers different approaches to using data in news media products. At the same time, it allows publishers to keep in mind that the end users of these tech-driven solutions are human.

“We’re not building products for the sake of product managers who are having a kick out of building the most extreme product they can think of,” she said. “We’re also building with humans in our newsroom and our tech is changing; our users change. They have to contend with this.”

INMA Smart Data Initiative Lead Ariane Bernard concludes this year's Product and Data for Media Summit.
INMA Smart Data Initiative Lead Ariane Bernard concludes this year's Product and Data for Media Summit.

Bernard organised the summit with INMA Product Initiative Lead Jodie Hopperton. This is their second such summit.

Bernard pointed out that the summit talked about product and data from an editorial perspective and showed how technology could augment that mission and provide greater focus: “We can use our human brains on certain problems and not others. And [we learned] how we can also extend ourselves and our tech to touch different goals than what we originally built them for.”

 Read INMA’s coverage of the Product and Data for Media Summit here:

For a list of scheduled summits in 2023, see here for virtual events and here for in-person events.

About Paula Felps

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