The Fiji Sun News is undertaking new initatives to prepare for the future of digital media. Managing Editor Rosi Doviverata spoke about these initiatives at INMA’s South Asia News Media Conference.

“We are equipping our journalists,” Doviverata said. “We just recently purchased the iPhone that they use. So they are out there, they’re taking their own photos, they’re taking videos — and they’re bringing that back and we are editing it. We are putting it up on the social media platforms and also on our web site.”

In this way, Fiji Sun is integrating the newspaper, video, and social media.

“It takes time for journalists who are so used to coming back from their assignments, sitting down and writing their news articles for the newspaper,” she said. Today’s journalists must not only think about the written article, but also consider the online and social media aspects and how those different platforms can showcase their story.

“Those are some of the initiatives we are doing right now,” Doviverata said. “We are moving more towards video.”

Fiji Sun is looking at setting up a video studio of its own to take full advantage of platforms like Facebook Live, Doviverata said: “We want to make use of that opportunity. We are not only targeting our local audience in Fiji, but also Fijians who live around the world.” 

She is most proud of the way social media initiatives have enabled the news media company to reach out to its audience and get them more engaged with The Fiji Sun News.

“For me, it shows that our audience is engaging. They’re liking our stuff, or they’re angry about something we might have written — and that’s OK. They’re engaging with us, they’re sending us private messages or tagging us in stuff that they see that’s happening out there. For our team, that’s quite satisfactory.”