Ekstra Bladet uses data to help local retailer better target ads

By Dawn McMullan

INMA

Dallas, Texas, USA

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Jakob Nielsen, business development manager at Ekstra Bladet, shares how the media company merged offline purchasing data with online behavioural data.

The resulting data helped a local retailer target relevant ads to the proper audience. Is this the future of digital advertising? Listen to this video interview at the October 2015 INMA European News Media Conference in Budapest, Hungary, to find out.

About Dawn McMullan

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