Introducing a Big Data strategy can be overwhelming, Dirk Milbou, the company’s business manager/consumer relations, explained at the European News Media Conference in Budapest, Hungary.

To make it easier, the company built it around five blocks:

  1. Collect the data.

  2. Store the data.

  3. Control the data.

  4. Analyse the data.

  5. Turn that insight into action.

“Make sure you have the tools appropriate in your company in real time when needed.”