Introducing a Big Data strategy can be overwhelming, Dirk Milbou, the company’s business manager/consumer relations, explained at the European News Media Conference in Budapest, Hungary.
To make it easier, the company built it around five blocks:
- Collect the data.
- Store the data.
- Control the data.
- Analyse the data.
- Turn that insight into action.
“Make sure you have the tools appropriate in your company in real time when needed.”