Cross-functional staff roles at The Daily Beast results in clear brand messaging

By Shelley Seale


Austin, Texas, USA


Because The Daily Beast staff consists of only about 100 people, many team members work cross-functionally on different projects. Speaking at the INMA Media Subscriptions Week in February, Chief Product Officer Lauren Bertolini explained how that works at the company.

“While I’m the chief product officer, I’m also the product manager of consumer revenues. So I work directly with our head of marketing — who is the only person staffed full-time on paid subscription for us.”

The head of marketing works with the single analyst at the Beast, Bertolini continued, along with the single data scientist and engineer to help create products.

“Then, also working with the design team to try to come up with creative that speaks to the sort of bold, premium, tabloid style of The Daily Beast, while also being a clear way to get our message across,” she said.

About Shelley Seale

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