Business Insider seeks to acquire 5 million subscribers in 5 years

By Shelley Seale


Austin, Texas, USA


Why does Selma Stern, senior vice president/consumer subscriptions at Business Insider, think its possible to reach five million subscribers in five years? 

Two reasons, she said at the INMA Media Subscriptions Summit in February:

  • The news media company has seen tremendous growth in the market in the past two years.
  • There are so many tests and optimisations the company can do.

“So I’m pretty sure we won’t run out of ideas,” she said.

About Shelley Seale

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