The fifth-annual Big Data for Media conference starts today, returning to its original roots in London, where it started in 2013. This is the second year the conference has spanned an entire week, Big Data for Media Week, which includes two days of study tours, a one-day strategy and idea exchange, and two-day conference.
INMA and World Newsmedia Network (WNMN) partner for the week, which will draw 200 attendees from 29 countries.
Martha Stone, CEO of WNMN, started the conference as part of her fellowship at the Reuters Institute at the University of Oxford. The two-day conference became an instant success, with 70 participants and 25 countries represented. It has grown steadily since then to its current five-day model.
“Big Data is a huge topic for every industry and a hot strategy for the media industry,” Stone says. “Every year, the focus of our events and sessions change, as Big Data technologies and techniques become more sophisticated. This year, we’re focusing on Artificial Intelligence, product development, and revenue making with Big Data.”
Speakers this year include data experts from Financial Times, Dow Jones, Google News Lab, Schibsted, The Washington Post, The Guardian, BBC, and The New York Times. Study tours will visit BBC, Telegraph Media Group, Bloomberg, The Guardian, Google News Lab, and IBM Watson.
The interest in an annual Big Data stems from “the speed by which this industry is growing and becoming more sophisticated,” Stone says.
“The first year, the Big Data for Media conference focused on the possibilities for the application of Big Data strategies. Fast forward to 2017, we are focused on building new products to engage audience, create efficiencies, make money and drive larger audiences ... all using Big Data as the foundation.”
Stone sees Big Data as the industry’s present and future.
“It won’t be long before strong Big Data strategies and practices will be the defining indicators of successful media companies,” she says. “I’m passionate about informing all of the world’s media companies about these possibilities through excellent and inspiring events and reports about Big Data for Media.”