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The Conference Blog chronicles INMA conferences and seminars, in person and virtually.

8 strategies point media companies toward audience-centric transformation

19 October 2021 By Shelley Seale

NYT, Nikkei, Independent UK succeed with first-party data strategies

19 October 2021 By Paula Felps, Michelle Palmer Jones, Chandler Wieberg

Newsrooms, media teams organise around data to better reach audiences

14 October 2021 By Paula Felps & Michelle Palmer Jones

Ringier Axel Springer, Sifted reach audiences through data

14 October 2021 By Chandler Wieberg & Dawn McMullan

Survey shares media companies’ thoughts on first-party data model

13 October 2021 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

Guardian, Gannett, SCMP share case studies in building popular news products

13 October 2021 By Paula Felps, Chandler Wieberg, Michelle Palmer Jones

Focus and quality are key when identifying media consumer needs and wants

13 October 2021 By Shelley Seale

Netflix exec gives INMA members 4 frameworks for product success

07 October 2021 By Paula Felps

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Opportunities are growing in the not-yet-mature French podcast market

07 October 2021 By Larry Kilman

How Wall Street Journal pivoted to a hybrid live/virtual event strategy

06 October 2021 By Shelley Seale

OKRs, data sharing are key to building successful product teams

05 October 2021 By Chandler Wieberg & Michelle Palmer Jones

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Piano

2 models help news media companies get data, product innovation right

05 October 2021 By Shelley Seale & Paula Felps

Yes, emotions are an advertising strategy

30 September 2021 By Shelley Seale, Michelle Palmer Jones, Paula Felps

Product teams are not yet rooted in Latin American newsrooms, but need to be

30 September 2021 By Mauricio Romero

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CRUX

4 ways Gannett uses technology to build immersive user experiences

29 September 2021 By Shelley Seale

Media companies up their game reporting audience data, results to advertisers

29 September 2021 By Shelley Seale, Michelle Palmer Jones, Paula Felps, Chandler Wieberg

Die Zeit’s “My Country Talks” can help media drive engagement, content

28 September 2021 By Shelley Seale

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iZooto

Customer-first approach in product, content are key to digital engagement

28 September 2021 By Shelley Seale, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Right metrics, teams are the foundation of digital engagement strategy

27 September 2021 By Shelley Seale, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Bergens Tidende generates subscribers, revenue with robot-generated real estate content

22 September 2021 By Shelley Seale

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FewCents

Schibsted drives digital subscription growth with podcasts

08 September 2021 By Shelley Seale

Publishers must develop new strategies for first-party data world

01 September 2021 By Paula Felps

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

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Eidosmedia

5 strategies for media looking for external funding partners

29 August 2021 By Brie Logsdon

AFP, Publico put journalism, data, and facts at centre of audience strategy

26 August 2021 By Paula Felps & Michelle Palmer Jones

RED/ACCIÓN keeps audience in the middle of its product strategy

26 August 2021 By Shelley Seale

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Tipser - Ecommerce

Media companies need to better educate advertisers and agencies on the power of print

25 August 2021 By Shelley Seale

Companies see success with subscription, advertising business model transformations

15 August 2021 By Shelley Seale, Paula Felps, Michelle Palmer Jones

4 media companies share strategies to capture audiences on mobile, social platforms

15 August 2021 By Paula Felps & Chandler Wieberg

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Piano

Proactive transformation requires embrace of technology

12 August 2021 By Michelle Palmer Jones & Paula Felps

8 media companies share pandemic impact, future plans

12 August 2021 By Michelle Palmer Jones & Shelley Seale

Right skills, recruitment tactics key to successful editorial team development

11 August 2021 By Shelley Seale

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CRUX

Mobile payments offer revenue, engagement, and data benefits for media

04 August 2021 By Shelley Seale

What news media publishers need to know about blockchain

28 July 2021 By Shelley Seale

INMA gets a deep look at the 2021 Digital News Report from Reuters Institute

21 July 2021 By Shelley Seale

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iZooto

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

News Corp Australia maximises “earned attention” with first-party advertising data

19 July 2021 By Michelle Palmer Jones

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FewCents

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

Singapore Press Holdings redefines its advertising proposition based on data

19 July 2021 By Chandler Wieberg

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

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Eidosmedia

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

Nine shares 5 principles for an effective relationship between product and editorial

15 July 2021 By Shelley Seale

KG Media leans into its most resilient audience and ad platform: digital

15 July 2021 By Chandler Wieberg

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Tipser - Ecommerce

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

01 July 2021 By Mauricio Romero

Yes, data is plentiful and vital — but how is media incorporating it company-wide?

30 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps, Shelley Seale

5 media companies share how they use data to drive reader, ad revenue

29 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

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Piano

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

San Francisco Chronicle and SFGate share their transitioning business models

23 June 2021 By Shelley Seale

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

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CRUX

London Evening Standard managing editor answers the question: “Is print dead”

16 June 2021 By Shelley Seale

Mediahuis is setting the stage for growth in the post-pandemic world

09 June 2021 By Shelley Seale

La Voz de Galicia transitions paywall model through pandemic

03 June 2021 By Mauricio Romero

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iZooto

What media can learn from toilet paper about consumer research

02 June 2021 By Michelle Palmer Jones

Times Group continues evolution of innovation through culture-changing conversations

31 May 2021 By Shelley Seale

Gannett president talks to INMA about 2020 lessons and 2021 plans

19 May 2021 By Shelley Seale

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FewCents

4 pillars lead reader-focused innovation at Il Sole 24 Ore

12 May 2021 By Shelley Seale

4 news media companies share subscriber engagement, retention experiments

10 May 2021 By Brie Logsdon, Chandler Wieberg, Shelley Seale, Paula Felps

3 news companies share how they organise for retention

09 May 2021 By Chandler Wieberg, Brie Logsdon, Shelley Seale, Paula Felps

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Eidosmedia

Reuters president shares thoughts on the post-COVID future of media and its leaders

05 May 2021 By Shelley Seale

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

Malayala Manorama shares digital classifieds revenue success

22 April 2021 By Shelley Seale

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Tipser - Ecommerce

Social media, podcasts lead the way toward new digital audiences

21 April 2021 By Shelley Seale

El País reader revenue model adds 1.9 million subscribers

19 April 2021 By Mauricio Romero

Vitality, uncertainty, complexity, and ambiguity (VUCA) describe businesses in today’s technological age

15 April 2021 By Shelley Seale

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Piano

Dagens Nyheter e-commerce revenue stream doubles since 2019 launch

14 April 2021 By Shelley Seale

Advance Local shares 6 lessons learned about virtual events

07 April 2021 By Shelley Seale

In the winners and losers of COVID, mobile-first brands thrived

31 March 2021 By Shelley Seale

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CRUX

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