About This Blog

The Conference Blog chronicles INMA conferences and seminars which happen throughout the year. Some INMA conferences include full-on team blog coverage and others include summaries of the events.

498 Blog Posts

How to keep Millennial disruption from killing your news brand

27 May 2020 By Shelley Seale

Vishvas News shares 3 key ways media can break the chain of fake news

26 May 2020 By Shelley Seale

Economist, Expressen share tactics for using video and audio to drive subscriptions

20 May 2020 By Shelley Seale

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

Publishers must make brands stand out amidst consumer choices

14 May 2020 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

How COVID-19 has impacted India’s media and entertainment sector

12 May 2020 By Shelley Seale

3 findings shape how news publishers help readers navigate COVID “infodemic”

06 May 2020 By Shelley Seale

3 media companies share best practices for registering and logging in users

30 April 2020 By Shelley Seale

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Bringing the beauty of print into a digital future

30 April 2020 By Shelley Seale

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

INMA gives global briefing on publishers’ COVID-19 response

23 April 2020 By Shelley Seale

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Protecmedia November 2019

Finding the right balance in the print-to-digital transition

23 April 2020 By Shelley Seale

How to build a compelling subscription model readers won’t want to leave

22 April 2020 By Shelley Seale

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

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Cue by StiboDX

Subscriber retention during the downturn

16 April 2020 By Shelley Seale

Funke Media shares its path to a reader revenue model

09 April 2020 By Shelley Seale

Economic predictions + cost takeout measures publishers can implement now

08 April 2020 By Shelley Seale

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AT Internet

What’s next in the publisher response to COVID-19?

02 April 2020 By Shelley Seale

Research, best practices for the COVID-19 content and paywall dilemmas publishers face

01 April 2020 By Shelley Seale

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

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INMA Global Media Awards

Schibsted shares short-term effects of COVID-19, long-term effects of subscription strategy

25 March 2020 By Shelley Seale

Case studies, survey preview what COVID-19 is doing to advertising revenue

19 March 2020 By Shelley Seale

In crisis and normalcy, why measuring and maximising subscriber lifetime value is key

18 March 2020 By Shelley Seale

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Piano

How Le Monde plans to get to 1 million subscribers by 2025

11 March 2020 By Shelley Seale

Funke Mediengruppe shares its journey to a user-first strategy

05 March 2020 By Shelley Seale

How newsrooms can leverage automation

04 March 2020 By Shelley Seale

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Chartbeat

Globe and Mail shares strategies to find and work with influencers

03 March 2020 By Shelley Seale

4 key learnings from a year of digital transformation at Funke Media Group

02 March 2020 By Shelley Seale

How The Atlantic, Weather Channel use data to design audience experiences

28 February 2020 By Shelley Seale

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Zuora Subscription Impact Report

Bold transformations at Diário de Notícias, Tamedia, Der Spiegel — and how they worked out

28 February 2020 By Dawn McMullan

Tribune, Advance Local share their best practices for boosting subscriptions

28 February 2020 By Brie Logsdon

Aftenposten shares benefits, pitfalls of bridging commercial + editorial

28 February 2020 By Shelley Seale

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Protecmedia November 2019

News media companies work to drive engagement, but long-term outcomes are still unknown

28 February 2020 By Brie Logsdon

Author points to innovators on how to acquire your first 1 million customers

27 February 2020 By Shelley Seale

New York Times, WSJ, Washington Post share best practices in digital subscriptions

27 February 2020 By Dawn McMullan

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Cue by StiboDX

Daily Beast, Dagens Nyheter, Business Insider detail digital subscription strategies

27 February 2020 By Shelley Seale

Strategies for publishers to boost subscriptions for the long run

27 February 2020 By Brie Logsdon

Rethink your metrics to improve subscription success

27 February 2020 By Brie Logsdon

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AT Internet

Do news ethics change when subscribers are paying the bills?

27 February 2020 By Dawn McMullan

Gannett shares engagement ideas you can start using to attract subscribers

27 February 2020 By Shelley Seale

New York study tour emphasises improving product experience for audiences

26 February 2020 By Brie Logsdon

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INMA Global Media Awards

Why frictionless checkout experiences and CDPs should be publisher priorities

26 February 2020 By Dawn McMullan

10 key subscription metrics critical for improving digital performance

26 February 2020 By Shelley Seale

15 steps to getting digital transformation done

26 February 2020 By Dawn McMullan

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Piano

Building effective strategies for creating engaging e-mail newsletters

26 February 2020 By Shelley Seale

6 shared subscription lessons from eMarketer and Business Insider

26 February 2020 By Brie Logsdon

How Indian Express Group created a podcast strategy and culture

20 February 2020 By Shelley Seale

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Chartbeat

How Die Zeit’s membership model turns subscribers into members

19 February 2020 By Shelley Seale

Mediahuis: Finding right tech partner for advertising data is key

13 February 2020 By Shelley Seale

3 media companies share tactics for digital reader engagement

12 February 2020 By Shelley Seale

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Zuora Subscription Impact Report

Prioritising data for reader revenue versus advertising performance

06 February 2020 By Shelley Seale

Artificial Intelligence and the news: Learning from London Evening Standard

05 February 2020 By Shelley Seale

Mediahuis uses machine learning and brain patterns to predict customer behaviour

30 January 2020 By Shelley Seale

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Protecmedia November 2019

Focus on quality when it comes to print, The Guardian Weekly says

23 January 2020 By Shelley Seale

How Mittmedia uses machine learning for insights into subscriber churn

22 January 2020 By Shelley Seale

New York Times CEO shares his guide to thriving in the next decade

19 January 2020 By Shelley Seale

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Cue by StiboDX

Guardian Weekly’s new design and print relaunch resonate with younger audiences

16 January 2020 By Shelley Seale

What research, case studies indicate about raising digital subscription prices

09 January 2020 By Shelley Seale

Reuters Institute shares audio strategies for media in 2020

08 January 2020 By Shelley Seale

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AT Internet

How Guardian Weekly rebranded from a newspaper to glossy magazine

02 January 2020 By Shelley Seale

Republik’s pay-what-you-wish subscription model fosters access to journalism

26 December 2019 By Shelley Seale

Republik’s reader-focused model aims to tilt the balance of power

19 December 2019 By Shelley Seale

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INMA Global Media Awards

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Republik finds success in its reader-revenue model through quality journalism, transparency

12 December 2019 By Shelley Seale

Barriers for local news publishers in growing digital subscriptions and reader revenue

11 December 2019 By Shelley Seale

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Piano

Tortoise Media explains its embrace of “slow journalism” and membership model

04 December 2019 By Shelley Seale

25% of homes engage with Stuff’s New Zealand neighbourhood network

21 November 2019 By Shelley Seale

Culture change, company buy-in are key to a digital subscription revenue model

14 November 2019 By Shelley Seale

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Chartbeat