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The Conference Blog chronicles INMA conferences and seminars, in-personal and virtually.

537 Blog Posts

Research shows how media companies can succeed with acquisition, retention during COVID

14 October 2020 By Shelley Seale

Aftenposten brings editorial and commercial teams together to succeed in digital subscriptions

08 October 2020 By Shelley Seale

Positive stories help Telegraph reach new audiences and engagement levels during lockdown

07 October 2020 By Shelley Seale

How Aftonbladet is capitalising on a new revenue stream: e-commerce

04 October 2020 By Shelley Seale

How BBC is creating voice-first news to meet audience needs

30 September 2020 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

Experimenting, testing, and learning are keys to growing a digital subscription business

24 September 2020 By Shelley Seale

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

Researcher shares key considerations for acquisition, retention strategies

17 September 2020 By Shelley Seale

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News Corp Australia, FTI Consulting, Advance Local share key strategies in print-to-digital audience transition

16 September 2020 By Shelley Seale

Publishers must focus on retention and acquisition for long-term success

10 September 2020 By Shelley Seale

Casual payments could be the answer if media advertising vanishes

09 September 2020 By Shelley Seale

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Protecmedia November 2019

How Hindustan Times pivoted its legacy media brand amidst changing news consumption

03 September 2020 By Shelley Seale

Business Insider’s editorial mantra helps journalists focus on readers

03 September 2020 By Shelley Seale

Ringier Axel Springer increases user engagement with focus on automation

02 September 2020 By Shelley Seale

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Business Insider seeks to acquire 5 million subscribers in 5 years

27 August 2020 By Shelley Seale

The Hindu shares 7 fundamentals of a successful digital subscription business

25 August 2020 By Shelley Seale

Finding out what audience “power users” want is key to charging for premium content

20 August 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

24sata increases event revenue during COVID-19

19 August 2020 By Shelley Seale

Local media executives share how they compete with national publishers

13 August 2020 By Shelley Seale

Weather Channel charges premium for content largely available for free

13 August 2020 By Shelley Seale

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How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

Mediahuis relies on multi-functional teams

29 July 2020 By Shelley Seale

Diário de Notícias pulls back from print while acknowledging its benefits

23 July 2020 By Shelley Seale

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GNI Subscriptions Lab shares 3 key European findings

22 July 2020 By Shelley Seale

HT Media shares how to nurture start-up innovation in a legacy media company

21 July 2020 By Shelley Seale

Diário de Notícias pulls back from print to focus on digital and paywall

16 July 2020 By Shelley Seale

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Protecmedia November 2019

Tribune Publishing’s robust testing grows subscription revenue

15 July 2020 By Shelley Seale

Benchmarks help media companies measure their digital footprint against competitors

15 July 2020 By Shelley Seale

Jagran New Media’s editorial team evolves into data-driven content generation

09 July 2020 By Shelley Seale

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Times of London shares 10 lessons learned in a decade of paid content

08 July 2020 By Shelley Seale

Jagran New Media uses personalised content recommendation to increase user engagement

01 July 2020 By Shelley Seale

6 ways to implement data unicity in your media company

25 June 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

Collaboration, connection form foundation of platform success at Jagran New Media

24 June 2020 By Shelley Seale

How to rebrand separate sub-brands into one

18 June 2020 By Shelley Seale

Clarín, Die Zeit share building blocks of reader loyalty clubs

17 June 2020 By Shelley Seale

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Legacy media can build on brand reputation while addressing consumer needs

11 June 2020 By Shelley Seale

Wall Street Journal shares 4 steps toward reinventing newsroom innovation

10 June 2020 By Shelley Seale

Research decodes consumer, advertiser sentiment in South Asia post-COVID

04 June 2020 By Shelley Seale

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5 key factors in a post-COVID subscriber relationship

03 June 2020 By Shelley Seale

How to keep Millennial disruption from killing your news brand

27 May 2020 By Shelley Seale

Vishvas News shares 3 key ways media can break the chain of fake news

26 May 2020 By Shelley Seale

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Protecmedia November 2019

Economist, Expressen share tactics for using video and audio to drive subscriptions

20 May 2020 By Shelley Seale

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

Publishers must make brands stand out amidst consumer choices

14 May 2020 By Shelley Seale

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How COVID-19 has impacted India’s media and entertainment sector

12 May 2020 By Shelley Seale

3 findings shape how news publishers help readers navigate COVID “infodemic”

06 May 2020 By Shelley Seale

3 media companies share best practices for registering and logging in users

30 April 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

Bringing the beauty of print into a digital future

30 April 2020 By Shelley Seale

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

INMA gives global briefing on publishers’ COVID-19 response

23 April 2020 By Shelley Seale

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CeleraOne

Finding the right balance in the print-to-digital transition

23 April 2020 By Shelley Seale

How to build a compelling subscription model readers won’t want to leave

22 April 2020 By Shelley Seale

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

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Subscriber retention during the downturn

16 April 2020 By Shelley Seale

Funke Media shares its path to a reader revenue model

09 April 2020 By Shelley Seale

Economic predictions + cost takeout measures publishers can implement now

08 April 2020 By Shelley Seale

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Protecmedia November 2019

What’s next in the publisher response to COVID-19?

02 April 2020 By Shelley Seale

Research, best practices for the COVID-19 content and paywall dilemmas publishers face

01 April 2020 By Shelley Seale

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

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Schibsted shares short-term effects of COVID-19, long-term effects of subscription strategy

25 March 2020 By Shelley Seale

Case studies, survey preview what COVID-19 is doing to advertising revenue

19 March 2020 By Shelley Seale

In crisis and normalcy, why measuring and maximising subscriber lifetime value is key

18 March 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

How Le Monde plans to get to 1 million subscribers by 2025

11 March 2020 By Shelley Seale

Funke Mediengruppe shares its journey to a user-first strategy

05 March 2020 By Shelley Seale

How newsrooms can leverage automation

04 March 2020 By Shelley Seale

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Globe and Mail shares strategies to find and work with influencers

03 March 2020 By Shelley Seale

4 key learnings from a year of digital transformation at Funke Media Group

02 March 2020 By Shelley Seale

How The Atlantic, Weather Channel use data to design audience experiences

28 February 2020 By Shelley Seale

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