About This Blog
The Conference Blog chronicles INMA conferences and seminars, in person and virtually.
Top 10 Viewed Conference Blog Posts From the Past Year
- How Wall Street Journal uses metrics and engagement to drive digital subscriptions
- Membership versus subscription models: Which one is better?
- New York Times CEO shares his guide to thriving in the next decade
- McClatchy CEO shares 5 characteristics of adaptive media companies
- 6 newsrooms focus on culture change, product to center reader revenue strategy
- How to create a first-party data strategy in the cookieless future
- Netflix, Spotify alumni share subscription lessons for news media
- News Corp Australia maximises “earned attention” with first-party advertising data
- Axios reaches today's reader with “Smart Brevity” journalism
- Dow Jones CEO shares his vision of what the post-COVID future of news media requires