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The Conference Blog chronicles INMA conferences and seminars, in-personal and virtually.

580 Blog Posts

Opportunity to upskill is key to attracting new talent for Indian news media organisations

14 January 2021 By Shelley Seale

Sunday Times editor reflects on the future of journalism

13 January 2021 By Shelley Seale

Daily Beast maximises product resources by valuing agility over perfection

07 January 2021 By Shelley Seale

Dow Jones CEO shares his vision of what the post-COVID future of news media requires

06 January 2021 By Shelley Seale

Newsletters drive one-third of The Daily Beast’s new subscribers

29 December 2020 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

Cross-functional staff roles at The Daily Beast results in clear brand messaging

22 December 2020 By Shelley Seale

Daily Beast’s conversion strategy revolves around membership

17 December 2020 By Shelley Seale

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

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Why Dagens Nyheter operates as if print did not exist

10 December 2020 By Shelley Seale

Dainik Bhaskar finds India’s small cities are leading the economic recovery from COVID

10 December 2020 By Shelley Seale

Understanding Gen Y, Z, and meaningful diversity is vital for media transformation

09 December 2020 By Shelley Seale

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Protecmedia November 2019

At Dagens Nyheter, the editor-in-chief is also the CMO

03 December 2020 By Shelley Seale

Culture of connection was key to the subscription comeback at Mediahuis

02 December 2020 By Shelley Seale

The Spectator builds a successful membership model using data about the reader journey

29 November 2020 By Shelley Seale

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Infobae shares its strategy to remain the world’s most-read Spanish-language platform

24 November 2020 By Raquel Meikle & Ana Gutierrez

EY India lays out the 2021 playbook for South Asia news media

24 November 2020 By Shelley Seale

Zambia Daily Mail mitigated the challenges of COVID-19 with discounts, e-papers

24 November 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

As COVID hits print hard, Groupe Eco-Medias fights to keep print ad revenue

23 November 2020 By Brie Logsdon

African News Agency is changing the African narrative through storytelling

23 November 2020 By JoAnna Haugen

Standard Group prepares newsrooms, platforms for radical digital disruption

22 November 2020 By JoAnna Haugen

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Tipser - Ecommerce

Funke, Nikkei share how innovations in management structure drive growth in subscriptions, revenue

22 November 2020 By Shelley Seale

Pulse turned COVID challenges into opportunities for readers, advertisers in 4 African countries

22 November 2020 By Shelley Seale

Africans talk to Africans about the continent’s digital media transformation

19 November 2020 By Brie Logsdon & Dawn McMullan

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City Press sees 38% growth in pageviews post-paywall

19 November 2020 By Paula Felps

Punch grows video promotion 42% in 1 year, increases Millennial audience

19 November 2020 By Brie Logsdon

History drives Nation Media Group’s digital future

19 November 2020 By Paula Felps

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Protecmedia November 2019

First News aims to be the one-stop global resource of news for children

18 November 2020 By Shelley Seale

Digital storytelling transitions through reporter training at Aftenposten

12 November 2020 By Dawn McMullan

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

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Report identifies 4 pillars of building a subscription-first media company

10 November 2020 By Dawn McMullan

5 common pitfalls publishers should avoid in digital subscription experimentation

09 November 2020 By Brie Logsdon

Dennik N hits sweet spot by segmenting readers, optimising content that converts

09 November 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

Bonnier News Local uses data to target younger sports fans

08 November 2020 By Shelley Seale

Independent balances needs of ad model with reader engagement through segmentation

08 November 2020 By Shelley Seale

What the industry can learn from European publishers about digital subscriptions

05 November 2020 By Paula Felps

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Tipser - Ecommerce

Growing digital subscriptions starts with understanding what blocks their growth

05 November 2020 By Paula Felps

3 news publishers share internal North Star goals

05 November 2020 By Brie Logsdon

Times Internet grows revenue, engagement with seamless ad and content rendering

29 October 2020 By Shelley Seale

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Culture change brings editorial, commercial together at Aftenposten

29 October 2020 By Shelley Seale

Connected TV can help media ride the advertising wave of the future

28 October 2020 By Shelley Seale

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

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Protecmedia November 2019

Aftenposten works to convince journalists of the value of data analytics

22 October 2020 By Shelley Seale

Sir Martin Sorrell shares thoughts about a post-pandemic advertising world

21 October 2020 By Shelley Seale

Research shows how media companies can succeed with acquisition, retention during COVID

14 October 2020 By Shelley Seale

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Aftenposten brings editorial and commercial teams together to succeed in digital subscriptions

08 October 2020 By Shelley Seale

Positive stories help Telegraph reach new audiences and engagement levels during lockdown

07 October 2020 By Shelley Seale

How Aftonbladet is capitalising on a new revenue stream: e-commerce

04 October 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

How BBC is creating voice-first news to meet audience needs

30 September 2020 By Shelley Seale

Experimenting, testing, and learning are keys to growing a digital subscription business

24 September 2020 By Shelley Seale

The Guardian shares its programmatic strategy as third-party data disappears

23 September 2020 By Shelley Seale

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Tipser - Ecommerce

Researcher shares key considerations for acquisition, retention strategies

17 September 2020 By Shelley Seale

News Corp Australia, FTI Consulting, Advance Local share key strategies in print-to-digital audience transition

16 September 2020 By Shelley Seale

Publishers must focus on retention and acquisition for long-term success

10 September 2020 By Shelley Seale

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Casual payments could be the answer if media advertising vanishes

09 September 2020 By Shelley Seale

How Hindustan Times pivoted its legacy media brand amidst changing news consumption

03 September 2020 By Shelley Seale

Business Insider’s editorial mantra helps journalists focus on readers

03 September 2020 By Shelley Seale

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Protecmedia November 2019

Ringier Axel Springer increases user engagement with focus on automation

02 September 2020 By Shelley Seale

Business Insider seeks to acquire 5 million subscribers in 5 years

27 August 2020 By Shelley Seale

The Hindu shares 7 fundamentals of a successful digital subscription business

25 August 2020 By Shelley Seale

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Finding out what audience “power users” want is key to charging for premium content

20 August 2020 By Shelley Seale

24sata increases event revenue during COVID-19

19 August 2020 By Shelley Seale

Local media executives share how they compete with national publishers

13 August 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

Weather Channel charges premium for content largely available for free

13 August 2020 By Shelley Seale

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

Mediahuis relies on multi-functional teams

29 July 2020 By Shelley Seale

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Tipser - Ecommerce

Diário de Notícias pulls back from print while acknowledging its benefits

23 July 2020 By Shelley Seale

GNI Subscriptions Lab shares 3 key European findings

22 July 2020 By Shelley Seale

HT Media shares how to nurture start-up innovation in a legacy media company

21 July 2020 By Shelley Seale

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