About This Blog

The Conference Blog chronicles INMA conferences and seminars which happen throughout the year. Some INMA conferences include full-on team blog coverage and others include summaries of the events.

396 Blog Posts

Are Customer Data Platforms worth the investment?

Are Customer Data Platforms worth the investment?

18 September 2019 By Shelley Seale

Viewability is the mother of all metrics

Viewability is the mother of all metrics

18 September 2019 By Shelley Seale

Shifting engagement trends, hyper-local reporting, audio growth in South Asia

Shifting engagement trends, hyper-local reporting, audio growth in South Asia

11 September 2019 By Shelley Seale

How Torstar transformed from legacy media to data-fueled

How Torstar transformed from legacy media to data-fueled

04 September 2019 By Shelley Seale

Why Helsingin Sanomat's “The Land of Free Press” campaign resonated with readers, advertisers

Why Helsingin Sanomat's “The Land of Free Press” campaign resonated with readers, advertisers

28 August 2019 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

Emphasis on quality content, local customers is a must for publishers

Emphasis on quality content, local customers is a must for publishers

28 August 2019 By Shelley Seale

Impact of Google, Apple is top concern for news media executives

Impact of Google, Apple is top concern for news media executives

22 August 2019 By Shelley Seale

NZZ pushes personalisation through data and algorithms

NZZ pushes personalisation through data and algorithms

21 August 2019 By Shelley Seale

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Globe and Mail creates its own paywall strategy model for retention

Globe and Mail creates its own paywall strategy model for retention

15 August 2019 By Shelley Seale

Axel Springer profits from new products around men’s magazines

Axel Springer profits from new products around men’s magazines

14 August 2019 By Shelley Seale

Google’s News Consumer Insights offers loyalty, retention data

Google’s News Consumer Insights offers loyalty, retention data

08 August 2019 By Shelley Seale

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When digital media leaders prefer print newspapers

When digital media leaders prefer print newspapers

01 August 2019 By Shelley Seale

News UK shares its ongoing debate between editorial and advertorial

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

Can a culture of product innovation save journalism?

Can a culture of product innovation save journalism?

23 July 2019 By Shelley Seale

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Agora Radio brings in revenue through podcast subscriptions

Agora Radio brings in revenue through podcast subscriptions

23 July 2019 By Shelley Seale

How to optimise your subscription checkout flow

How to optimise your subscription checkout flow

23 July 2019 By Shelley Seale

Focus on data analytics wins over gut feeling management at 24sata

Focus on data analytics wins over gut feeling management at 24sata

17 July 2019 By Shelley Seale

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Quick purchase digital engagement should be frictionless

Quick purchase digital engagement should be frictionless

17 July 2019 By Shelley Seale

How Politico is building a winning podcast strategy

How Politico is building a winning podcast strategy

10 July 2019 By Shelley Seale

Marketing now guides everything after Grupo RBS merger

Marketing now guides everything after Grupo RBS merger

10 July 2019 By Shelley Seale

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How the move from product-first to customer-first changed news brands

How the move from product-first to customer-first changed news brands

27 June 2019 By Shelley Seale

Why the difference between content and journalism matters

Why the difference between content and journalism matters

20 June 2019 By Shelley Seale

Guardian’s customer-first approach reaped big rewards

Guardian’s customer-first approach reaped big rewards

13 June 2019 By Shelley Seale

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The digital transformation of newsrooms to become reader first

The digital transformation of newsrooms to become reader first

12 June 2019 By Shelley Seale

Challenge of Grupo RBS merger: combining cultures from 2 business divisions

Challenge of Grupo RBS merger: combining cultures from 2 business divisions

06 June 2019 By Shelley Seale

Guardian transforms from national to global, print to digital

Guardian transforms from national to global, print to digital

30 May 2019 By Shelley Seale

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News brands must know why customers don’t buy

News brands must know why customers don’t buy

09 May 2019 By Shelley Seale

How merging previously separate business units affects Grupo RBS management

How merging previously separate business units affects Grupo RBS management

02 May 2019 By Shelley Seale

Membership versus subscription models: Which one is better?

Membership versus subscription models: Which one is better?

29 April 2019 By Shelley Seale

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Guardian embraces unique free content, membership model that works

Guardian embraces unique free content, membership model that works

25 April 2019 By Shelley Seale

How news media wins with platforms in the attention economy

How news media wins with platforms in the attention economy

24 April 2019 By Shelley Seale

Digital consumers, not news brands, have the power

Digital consumers, not news brands, have the power

18 April 2019 By Shelley Seale

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Digital subscription, data lessons from Nordic news publishers

Digital subscription, data lessons from Nordic news publishers

17 April 2019 By Shelley Seale

Reaching the other 97%: Growing reader revenue beyond content

Reaching the other 97%: Growing reader revenue beyond content

08 April 2019 By Shelley Seale

3 case studies in content + reader revenue cohesiveness

3 case studies in content + reader revenue cohesiveness

24 March 2019 By Newsplexer Projects

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Square founder suggests pay per view could save news brands

Square founder suggests pay per view could save news brands

22 March 2019 By Newsplexer Projects

Case studies in perfecting price points for reader revenue

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

Stuff, Dennis Publishing share e-commerce lessons learned

Stuff, Dennis Publishing share e-commerce lessons learned

22 March 2019 By Newsplexer Projects

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MittMedia shifts focus to connecting consumers with relevant ads

MittMedia shifts focus to connecting consumers with relevant ads

22 March 2019 By Newsplexer Projects

Why habit is key to digital subscriptions

Why habit is key to digital subscriptions

21 March 2019 By Newsplexer Projects

Guardian’s digital subscriptions, services built on customer relationships

Guardian’s digital subscriptions, services built on customer relationships

21 March 2019 By Newsplexer Projects

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Tech companies go after news reader revenue

Tech companies go after news reader revenue

21 March 2019 By Newsplexer Projects

NYT, El Correo, Tamedia share best practices in reader revenue

NYT, El Correo, Tamedia share best practices in reader revenue

21 March 2019 By Newsplexer Projects

FT, Politico create new content-driven products, reach new readers

FT, Politico create new content-driven products, reach new readers

21 March 2019 By Newsplexer Projects

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Re-thinking company strategy scaled up digital subscriptions at RBS, Handelsblatt

Re-thinking company strategy scaled up digital subscriptions at RBS, Handelsblatt

21 March 2019 By Newsplexer Projects

News media executives drill down on digital subscriptions advice, case studies

News media executives drill down on digital subscriptions advice, case studies

20 March 2019 By Newsplexer Projects

INMA Stockholm study tour gets first-hand look at data in newsrooms

INMA Stockholm study tour gets first-hand look at data in newsrooms

20 March 2019 By Newsplexer Projects

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INMA Oslo study tour focuses on digital-, reader-first newsroom culture

INMA Oslo study tour focuses on digital-, reader-first newsroom culture

19 March 2019 By Newsplexer Projects

What the DIY newsroom means for media publishers

What the DIY newsroom means for media publishers

13 March 2019 By Shelley Seale

3 ways to develop media advertising superstar sellers

3 ways to develop media advertising superstar sellers

10 March 2019 By Brie Logsdon

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Building digital audiences with structure, focus, habits, content

Building digital audiences with structure, focus, habits, content

20 February 2019 By Shelley Seale

How Google helps publishers connect audience data to actionable insights

How Google helps publishers connect audience data to actionable insights

13 February 2019 By Shelley Seale

Russmedia increases logins, engagement, revenue with gamification model

Russmedia increases logins, engagement, revenue with gamification model

06 February 2019 By Shelley Seale

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Engaging digital non-subscribers with micropayments, metrics

Engaging digital non-subscribers with micropayments, metrics

28 January 2019 By Shelley Seale

How a Facebook detox changed TV Midtvest’s audience strategy

How a Facebook detox changed TV Midtvest’s audience strategy

16 January 2019 By Shelley Seale

BBC is reinventing news stories based on audience testing

BBC is reinventing news stories based on audience testing

09 January 2019 By Shelley Seale

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Digital Billboard Network creates lucrative revenue stream for Oahu Publications

Digital Billboard Network creates lucrative revenue stream for Oahu Publications

13 December 2018 By Shelley Seale

Why customer value nurturing is key to digital subscriber success

Why customer value nurturing is key to digital subscriber success

12 December 2018 By Shelley Seale

Syndication outside Facebook, YouTube present new revenue for USA Today Network

Syndication outside Facebook, YouTube present new revenue for USA Today Network

06 December 2018 By Shelley Seale

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La Voz learns from others’ mistakes with subscription revenue model

La Voz learns from others’ mistakes with subscription revenue model

29 November 2018 By Shelley Seale

How newsletters, data, journalism drive digital subscriptions

How newsletters, data, journalism drive digital subscriptions

19 November 2018 By Shelley Seale

Digital revenue best practices shared

Digital revenue best practices shared

15 November 2018 By Shelley Seale

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How Economist’s embrace of Snapchat breathed new life into the brand

14 November 2018 By Shelley Seale

Unconferencing workshop on digital subscriptions yields energetic ideas

Unconferencing workshop on digital subscriptions yields energetic ideas

11 November 2018 By Dawn McMullan

WSJ, USA Today, Globe and Mail teach Engagement 101 to newsrooms

WSJ, USA Today, Globe and Mail teach Engagement 101 to newsrooms

09 November 2018 By Dawn McMullan

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Times, Star Tribune, AJC share effective retention practices

Times, Star Tribune, AJC share effective retention practices

09 November 2018 By Carly Price

Lenfest Institute analyst shares benchmark data from 500+ media companies

Lenfest Institute analyst shares benchmark data from 500+ media companies

09 November 2018 By Carly Price

News companies can increase engagement by creating rewards-based habits

News companies can increase engagement by creating rewards-based habits

08 November 2018 By Carly Price

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