About This Blog

The Conference Blog chronicles INMA conferences and seminars which happen throughout the year. Some INMA conferences include full-on team blog coverage and others include summaries of the events.

445 Blog Posts

Focus on quality when it comes to print, The Guardian Weekly says

23 January 2020 By Shelley Seale

How Mittmedia uses machine learning for insights into subscriber churn

22 January 2020 By Shelley Seale

New York Times CEO shares his guide to thriving in the next decade

19 January 2020 By Shelley Seale

Guardian Weekly’s new design and print relaunch resonate with younger audiences

16 January 2020 By Shelley Seale

What research, case studies indicate about raising digital subscription prices

09 January 2020 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

Reuters Institute shares audio strategies for media in 2020

08 January 2020 By Shelley Seale

How Guardian Weekly rebranded from a newspaper to glossy magazine

02 January 2020 By Shelley Seale

Republik’s pay-what-you-wish subscription model fosters access to journalism

26 December 2019 By Shelley Seale

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Republik’s reader-focused model aims to tilt the balance of power

19 December 2019 By Shelley Seale

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

Republik finds success in its reader-revenue model through quality journalism, transparency

12 December 2019 By Shelley Seale

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Mather Economics

Barriers for local news publishers in growing digital subscriptions and reader revenue

11 December 2019 By Shelley Seale

Tortoise Media explains its embrace of “slow journalism” and membership model

04 December 2019 By Shelley Seale

25% of homes engage with Stuff’s New Zealand neighbourhood network

21 November 2019 By Shelley Seale

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Protecmedia November 2019

Culture change, company buy-in are key to a digital subscription revenue model

14 November 2019 By Shelley Seale

The new Internet: News media moves beyond digital platforms

13 November 2019 By Shelley Seale

How to tell linear, multi-media stories in the mobile-first era

06 November 2019 By Shelley Seale

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Mather Economics

Yes, young people will pay for news, Aftenposten finds

06 November 2019 By Shelley Seale

Google News Initiative has 3 goals in Latin America

31 October 2019 By Shelley Seale

Decoding the publisher-platform relationship: what news media organisations need to know

30 October 2019 By Shelley Seale

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Protecmedia November 2019

Key insights into audio for Mathrubhumi Publishing

24 October 2019 By Shelley Seale

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

How successful newsrooms have transformed to become customer-centric

17 October 2019 By Shelley Seale

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How The Telegraph built a home page for engagement

16 October 2019 By Shelley Seale

5 events that bring in big revenue for media companies

09 October 2019 By Shelley Seale

Don’t overcomplicate reader strategy and propensity models

09 October 2019 By Shelley Seale

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Protecmedia November 2019

INMA Berlin study tour: How 4 newsrooms manage data, fact checking, free content

29 September 2019 By Newsplexer Projects

INMA Hamburg study tour: 3 newsrooms show culture of innovative growth

26 September 2019 By Newsplexer Projects

INMA Reader Revenue Symposium signals subtle shifts in media-audience relationship

26 September 2019 By Newsplexer Projects

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Editorial dashboards typically suffer from 3 blindspots

26 September 2019 By Newsplexer Projects

What if news media were a game, with fans instead of subscribers?

25 September 2019 By Newsplexer Projects

How Schibsted gets to €101 million in reader revenue by 2020

25 September 2019 By Newsplexer Projects

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Protecmedia November 2019

Study: Reader revenue strategies are in place, yet prudent processes are not

25 September 2019 By Newsplexer Projects

BBC News shares case studies, best practices in data journalism

25 September 2019 By Shelley Seale

How publishers can use AI to predict revenue

25 September 2019 By Newsplexer Projects

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Devcon founder explains how media publishers can fight ad threats

25 September 2019 By Newsplexer Projects

What does the “Europe Talks” project say about editorial media alliances?

25 September 2019 By Newsplexer Projects

News media companies still finding balance between reader, advertiser revenue

24 September 2019 By Newsplexer Projects

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Protecmedia November 2019

Gazeta Wyborcza, Schibsted, Amedia detail digital subscription successes

24 September 2019 By Newsplexer Projects

NZZ, NWZ share data strategy lessons learned

24 September 2019 By Newsplexer Projects

Podcast entrepreneur tells publishers to grab audience while they still can

24 September 2019 By Newsplexer Projects

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2 print magazines and an automated print design system walk into the digital age

24 September 2019 By Newsplexer Projects

Zeit Online, Helsingin Sanomat share success stories on brand innovation

24 September 2019 By Newsplexer Projects

2 media alliances work to right perceived revenue wrongs

24 September 2019 By Newsplexer Projects

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Protecmedia November 2019

Axel Springer repositions as a “media and tech company”

23 September 2019 By The Newsplexer Projects

5 news brands share unique paywall and content approaches

23 September 2019 By Newsplexer Projects

Football newsletter shows power of reader-first engagement toward reader revenue

23 September 2019 By Newsplexer Projects

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Hamburger Abendblatt’s digital transformation focuses on newsletter, regional editions

23 September 2019 By Newsplexer Projects

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

Are Customer Data Platforms worth the investment?

18 September 2019 By Shelley Seale

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Protecmedia November 2019

Viewability is the mother of all metrics

18 September 2019 By Shelley Seale

Shifting engagement trends, hyper-local reporting, audio growth in South Asia

11 September 2019 By Shelley Seale

How Torstar transformed from legacy media to data-fueled

04 September 2019 By Shelley Seale

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Why Helsingin Sanomat's “The Land of Free Press” campaign resonated with readers, advertisers

28 August 2019 By Shelley Seale

Emphasis on quality content, local customers is a must for publishers

28 August 2019 By Shelley Seale

Impact of Google, Apple is top concern for news media executives

22 August 2019 By Shelley Seale

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Protecmedia November 2019

NZZ pushes personalisation through data and algorithms

21 August 2019 By Shelley Seale

Globe and Mail creates its own paywall strategy model for retention

15 August 2019 By Shelley Seale

Axel Springer profits from new products around men’s magazines

14 August 2019 By Shelley Seale

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Mather Economics

Google’s News Consumer Insights offers loyalty, retention data

08 August 2019 By Shelley Seale

When digital media leaders prefer print newspapers

01 August 2019 By Shelley Seale

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

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Protecmedia November 2019

Can a culture of product innovation save journalism?

23 July 2019 By Shelley Seale

Agora Radio brings in revenue through podcast subscriptions

23 July 2019 By Shelley Seale

How to optimise your subscription checkout flow

23 July 2019 By Shelley Seale

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Mather Economics

Focus on data analytics wins over gut feeling management at 24sata

17 July 2019 By Shelley Seale

Quick purchase digital engagement should be frictionless

17 July 2019 By Shelley Seale

How Politico is building a winning podcast strategy

10 July 2019 By Shelley Seale

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Protecmedia November 2019