About This Blog

The Conference Blog chronicles INMA conferences and seminars which happen throughout the year. Some INMA conferences include full-on team blog coverage and others include summaries of the events.

380 Blog Posts

Focus on data analytics wins over gut feeling management at 24sata

Focus on data analytics wins over gut feeling management at 24sata

17 July 2019 By Shelley Seale

Quick purchase digital engagement should be frictionless

Quick purchase digital engagement should be frictionless

17 July 2019 By Shelley Seale

How Politico is building a winning podcast strategy

How Politico is building a winning podcast strategy

10 July 2019 By Shelley Seale

Marketing now guides everything after Grupo RBS merger

Marketing now guides everything after Grupo RBS merger

10 July 2019 By Shelley Seale

How the move from product-first to customer-first changed news brands

How the move from product-first to customer-first changed news brands

27 June 2019 By Shelley Seale

Why the difference between content and journalism matters

Why the difference between content and journalism matters

20 June 2019 By Shelley Seale

Guardian’s customer-first approach reaped big rewards

Guardian’s customer-first approach reaped big rewards

13 June 2019 By Shelley Seale

The digital transformation of newsrooms to become reader first

The digital transformation of newsrooms to become reader first

12 June 2019 By Shelley Seale

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Challenge of Grupo RBS merger: combining cultures from 2 business divisions

Challenge of Grupo RBS merger: combining cultures from 2 business divisions

06 June 2019 By Shelley Seale

Guardian transforms from national to global, print to digital

Guardian transforms from national to global, print to digital

30 May 2019 By Shelley Seale

News brands must know why customers don’t buy

News brands must know why customers don’t buy

09 May 2019 By Shelley Seale

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How merging previously separate business units affects Grupo RBS management

How merging previously separate business units affects Grupo RBS management

02 May 2019 By Shelley Seale

Membership versus subscription models: Which one is better?

Membership versus subscription models: Which one is better?

29 April 2019 By Shelley Seale

Guardian embraces unique free content, membership model that works

Guardian embraces unique free content, membership model that works

25 April 2019 By Shelley Seale

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How news media wins with platforms in the attention economy

How news media wins with platforms in the attention economy

24 April 2019 By Shelley Seale

Digital consumers, not news brands, have the power

Digital consumers, not news brands, have the power

18 April 2019 By Shelley Seale

Digital subscription, data lessons from Nordic news publishers

Digital subscription, data lessons from Nordic news publishers

17 April 2019 By Shelley Seale

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Reaching the other 97%: Growing reader revenue beyond content

Reaching the other 97%: Growing reader revenue beyond content

08 April 2019 By Shelley Seale

3 case studies in content + reader revenue cohesiveness

3 case studies in content + reader revenue cohesiveness

24 March 2019 By Newsplexer Projects

Square founder suggests pay per view could save news brands

Square founder suggests pay per view could save news brands

22 March 2019 By Newsplexer Projects

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Case studies in perfecting price points for reader revenue

Case studies in perfecting price points for reader revenue

22 March 2019 By Newsplexer Projects

Stuff, Dennis Publishing share e-commerce lessons learned

Stuff, Dennis Publishing share e-commerce lessons learned

22 March 2019 By Newsplexer Projects

MittMedia shifts focus to connecting consumers with relevant ads

MittMedia shifts focus to connecting consumers with relevant ads

22 March 2019 By Newsplexer Projects

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Why habit is key to digital subscriptions

Why habit is key to digital subscriptions

21 March 2019 By Newsplexer Projects

Guardian’s digital subscriptions, services built on customer relationships

Guardian’s digital subscriptions, services built on customer relationships

21 March 2019 By Newsplexer Projects

Tech companies go after news reader revenue

Tech companies go after news reader revenue

21 March 2019 By Newsplexer Projects

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NYT, El Correo, Tamedia share best practices in reader revenue

NYT, El Correo, Tamedia share best practices in reader revenue

21 March 2019 By Newsplexer Projects

FT, Politico create new content-driven products, reach new readers

FT, Politico create new content-driven products, reach new readers

21 March 2019 By Newsplexer Projects

Re-thinking company strategy scaled up digital subscriptions at RBS, Handelsblatt

Re-thinking company strategy scaled up digital subscriptions at RBS, Handelsblatt

21 March 2019 By Newsplexer Projects

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News media executives drill down on digital subscriptions advice, case studies

News media executives drill down on digital subscriptions advice, case studies

20 March 2019 By Newsplexer Projects

INMA Stockholm study tour gets first-hand look at data in newsrooms

INMA Stockholm study tour gets first-hand look at data in newsrooms

20 March 2019 By Newsplexer Projects

INMA Oslo study tour focuses on digital-, reader-first newsroom culture

INMA Oslo study tour focuses on digital-, reader-first newsroom culture

19 March 2019 By Newsplexer Projects

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What the DIY newsroom means for media publishers

What the DIY newsroom means for media publishers

13 March 2019 By Shelley Seale

3 ways to develop media advertising superstar sellers

3 ways to develop media advertising superstar sellers

10 March 2019 By Brie Logsdon

Building digital audiences with structure, focus, habits, content

Building digital audiences with structure, focus, habits, content

20 February 2019 By Shelley Seale

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How Google helps publishers connect audience data to actionable insights

How Google helps publishers connect audience data to actionable insights

13 February 2019 By Shelley Seale

Russmedia increases logins, engagement, revenue with gamification model

Russmedia increases logins, engagement, revenue with gamification model

06 February 2019 By Shelley Seale

Engaging digital non-subscribers with micropayments, metrics

Engaging digital non-subscribers with micropayments, metrics

28 January 2019 By Shelley Seale

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How a Facebook detox changed TV Midtvest’s audience strategy

How a Facebook detox changed TV Midtvest’s audience strategy

16 January 2019 By Shelley Seale

BBC is reinventing news stories based on audience testing

BBC is reinventing news stories based on audience testing

09 January 2019 By Shelley Seale

Digital Billboard Network creates lucrative revenue stream for Oahu Publications

Digital Billboard Network creates lucrative revenue stream for Oahu Publications

13 December 2018 By Shelley Seale

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Why customer value nurturing is key to digital subscriber success

Why customer value nurturing is key to digital subscriber success

12 December 2018 By Shelley Seale

Syndication outside Facebook, YouTube present new revenue for USA Today Network

Syndication outside Facebook, YouTube present new revenue for USA Today Network

06 December 2018 By Shelley Seale

La Voz learns from others’ mistakes with subscription revenue model

La Voz learns from others’ mistakes with subscription revenue model

29 November 2018 By Shelley Seale

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How newsletters, data, journalism drive digital subscriptions

How newsletters, data, journalism drive digital subscriptions

19 November 2018 By Shelley Seale

Digital revenue best practices shared

Digital revenue best practices shared

15 November 2018 By Shelley Seale

How Economist’s embrace of Snapchat breathed new life into the brand

14 November 2018 By Shelley Seale

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Unconferencing workshop on digital subscriptions yields energetic ideas

Unconferencing workshop on digital subscriptions yields energetic ideas

11 November 2018 By Dawn McMullan

WSJ, USA Today, Globe and Mail teach Engagement 101 to newsrooms

WSJ, USA Today, Globe and Mail teach Engagement 101 to newsrooms

09 November 2018 By Dawn McMullan

Times, Star Tribune, AJC share effective retention practices

Times, Star Tribune, AJC share effective retention practices

09 November 2018 By Carly Price

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Lenfest Institute analyst shares benchmark data from 500+ media companies

Lenfest Institute analyst shares benchmark data from 500+ media companies

09 November 2018 By Carly Price

News companies can increase engagement by creating rewards-based habits

News companies can increase engagement by creating rewards-based habits

08 November 2018 By Carly Price

New York Times, FT, Atlantic share different strategies with same goal: engagement

New York Times, FT, Atlantic share different strategies with same goal: engagement

08 November 2018 By Dawn McMullan

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Flexible paywalls used as segmentation tools are key to acquisition, retention success

Flexible paywalls used as segmentation tools are key to acquisition, retention success

08 November 2018 By Dawn McMullan

Scandinavian media companies share strategies for establishing relevance, reducing churn

Scandinavian media companies share strategies for establishing relevance, reducing churn

08 November 2018 By Carly Price

Media24 priorities: Psychology of paid content, audience needs

Media24 priorities: Psychology of paid content, audience needs

01 November 2018 By Shelley Seale

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How Media24 expands reach with free sheet newspapers

How Media24 expands reach with free sheet newspapers

25 October 2018 By Shelley Seale

4 areas of transformation take SCMP from legacy to future

4 areas of transformation take SCMP from legacy to future

24 October 2018 By Shelley Seale

Debut Readers First Meet-Up delves into reader loyalty, best paywall models, newsletters

Debut Readers First Meet-Up delves into reader loyalty, best paywall models, newsletters

21 October 2018 By Shelley Seale

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Developing a monetised ad network in Brazil

Developing a monetised ad network in Brazil

18 October 2018 By Shelley Seale

How blockchain can enable next-generation media

How blockchain can enable next-generation media

17 October 2018 By Shelley Seale

Voice-activated assistance devices allow NPR to stay connected to audience

Voice-activated assistance devices allow NPR to stay connected to audience

11 October 2018 By Shelley Seale

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Washington Post mobile strategy includes proven + experimental initiatives

Washington Post mobile strategy includes proven + experimental initiatives

04 October 2018 By Shelley Seale

European publishers share successful revenue streams

European publishers share successful revenue streams

28 September 2018 By Newsplexer Projects

JP/Politikens Hus focuses on 3 areas with ad clients

JP/Politikens Hus focuses on 3 areas with ad clients

28 September 2018 By Newsplexer Projects

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News media companies must redefine journalism with readers in mind

News media companies must redefine journalism with readers in mind

28 September 2018 By Newsplexer Projects

News media companies step up audience engagement innovations

News media companies step up audience engagement innovations

28 September 2018 By Newsplexer Projects

Google voices commitment to quality journalism, answers questions about role

Google voices commitment to quality journalism, answers questions about role

28 September 2018 By Newsplexer Projects

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