About This Blog

The Conference Blog chronicles INMA conferences and seminars, in-personal and virtually.

Advance Local shares 6 lessons learned about virtual events

07 April 2021 By Shelley Seale

In the winners and losers of COVID, mobile-first brands thrived

31 March 2021 By Shelley Seale

3 news media companies stand up for truth and journalism

30 March 2021 By Brie Logsdon, Shelley Seale, Paula Felps

6 newsrooms focus on culture change, product to center reader revenue strategy

29 March 2021 By Brie Logsdon & Paula Felps

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

McClatchy CEO shares 5 characteristics of adaptive media companies

17 March 2021 By Brie Logsdon

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

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Business Standard widens its funnel to find paying consumers

11 March 2021 By Shelley Seale

FT is more innovative, successful because of “intrapreneurship” and diversity

10 March 2021 By Shelley Seale

What India’s content monetisation for news media might look like in 5 years

04 March 2021 By Shelley Seale

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AT Internet

8 key takeaways from INMA’s Media Subscriptions Summit 4.0

25 February 2021 By Brie Logsdon

News media companies see subscriber potential in B2B partnerships

25 February 2021 By Brie Logsdon, Paula Felps, Shelley Seale

4 strategies news media organisations can use to build audience trust

24 February 2021 By Shelley Seale

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Stibo DX: The What, Why, and How

Politiken, Boston Globe, Malaysiakini share subscription pricing success stories

23 February 2021 By Brie Logsdon & Shelley Seale

Creating unique user experiences is key to digital subscription success

23 February 2021 By Paula Felps

News Corp Australia, Die Presse, Facebook share circulation growth strategies

18 February 2021 By Brie Logsdon & Paula Felps

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Tipser - Ecommerce

The Guardian, Aftenposten bring newsrooms into their reader revenue strategies

18 February 2021 By Brie Logsdon & Shelley Seale

Audio news expert shares the why and how of spoken content

17 February 2021 By Shelley Seale

Research: Subscriptions at top 123 news publishers grew almost 58% in 2020

17 February 2021 By Brie Logsdon

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4 news media companies share subscription struggles, success

16 February 2021 By Brie Logsdon & Paula Felps

Netflix, Spotify alumni share subscription lessons for news media

11 February 2021 By Paula Felps

Bloomberg, Wall Street Journal, Washington Post share subscription growth strategies

11 February 2021 By Shelley Seale

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ProtecMedia AI Technology

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

Printers Mysore uses the pandemic as an opportunity to innovate new products

04 February 2021 By Shelley Seale

3 things media companies should consider when hiring for brand new roles

04 February 2021 By Shelley Seale

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Piano

Data and automation tech are transforming how media companies connect with audiences

01 February 2021 By Brie Logsdon

How Wall Street Journal uses metrics and engagement to drive digital subscriptions

01 February 2021 By Shelley Seale

News media employees must reflect communities to be relevant

31 January 2021 By Brie Logsdon

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AT Internet

El Comercio tackles false news with focus on trust

31 January 2021 By Mauricio Romero

How to create a first-party data strategy in the cookieless future

27 January 2021 By Shelley Seale

Management expert shares 3 methods for hiring better media talent

21 January 2021 By Shelley Seale

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Stibo DX: The What, Why, and How

Opportunity to upskill is key to attracting new talent for Indian news media organisations

14 January 2021 By Shelley Seale

Sunday Times editor reflects on the future of journalism

13 January 2021 By Shelley Seale

Daily Beast maximises product resources by valuing agility over perfection

07 January 2021 By Shelley Seale

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Tipser - Ecommerce

Dow Jones CEO shares his vision of what the post-COVID future of news media requires

06 January 2021 By Shelley Seale

Newsletters drive one-third of The Daily Beast’s new subscribers

29 December 2020 By Shelley Seale

Cross-functional staff roles at The Daily Beast results in clear brand messaging

22 December 2020 By Shelley Seale

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Daily Beast’s conversion strategy revolves around membership

17 December 2020 By Shelley Seale

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

Why Dagens Nyheter operates as if print did not exist

10 December 2020 By Shelley Seale

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ProtecMedia AI Technology

Dainik Bhaskar finds India’s small cities are leading the economic recovery from COVID

10 December 2020 By Shelley Seale

Understanding Gen Y, Z, and meaningful diversity is vital for media transformation

09 December 2020 By Shelley Seale

At Dagens Nyheter, the editor-in-chief is also the CMO

03 December 2020 By Shelley Seale

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Piano

Culture of connection was key to the subscription comeback at Mediahuis

02 December 2020 By Shelley Seale

The Spectator builds a successful membership model using data about the reader journey

29 November 2020 By Shelley Seale

Infobae shares its strategy to remain the world’s most-read Spanish-language platform

24 November 2020 By Raquel Meikle & Ana Gutierrez

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AT Internet

EY India lays out the 2021 playbook for South Asia news media

24 November 2020 By Shelley Seale

Zambia Daily Mail mitigated the challenges of COVID-19 with discounts, e-papers

24 November 2020 By Shelley Seale

As COVID hits print hard, Groupe Eco-Medias fights to keep print ad revenue

23 November 2020 By Brie Logsdon

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Stibo DX: The What, Why, and How

African News Agency is changing the African narrative through storytelling

23 November 2020 By JoAnna Haugen

Standard Group prepares newsrooms, platforms for radical digital disruption

22 November 2020 By JoAnna Haugen

Pulse turned COVID challenges into opportunities for readers, advertisers in 4 African countries

22 November 2020 By Shelley Seale

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Tipser - Ecommerce

Africans talk to Africans about the continent’s digital media transformation

19 November 2020 By Brie Logsdon & Dawn McMullan

City Press sees 38% growth in pageviews post-paywall

19 November 2020 By Paula Felps

Punch grows video promotion 42% in 1 year, increases Millennial audience

19 November 2020 By Brie Logsdon

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History drives Nation Media Group’s digital future

19 November 2020 By Paula Felps

First News aims to be the one-stop global resource of news for children

18 November 2020 By Shelley Seale

Digital storytelling transitions through reporter training at Aftenposten

12 November 2020 By Dawn McMullan

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ProtecMedia AI Technology

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Report identifies 4 pillars of building a subscription-first media company

10 November 2020 By Dawn McMullan

5 common pitfalls publishers should avoid in digital subscription experimentation

09 November 2020 By Brie Logsdon

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Dennik N hits sweet spot by segmenting readers, optimising content that converts

09 November 2020 By Shelley Seale

Bonnier News Local uses data to target younger sports fans

08 November 2020 By Shelley Seale

Independent balances needs of ad model with reader engagement through segmentation

08 November 2020 By Shelley Seale

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AT Internet

What the industry can learn from European publishers about digital subscriptions

05 November 2020 By Paula Felps

Growing digital subscriptions starts with understanding what blocks their growth

05 November 2020 By Paula Felps

3 news publishers share internal North Star goals

05 November 2020 By Brie Logsdon

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Stibo DX: The What, Why, and How

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