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Conference Blog

About This Blog

730 Articles since August 2013

The Conference Blog chronicles INMA conferences and seminars, in person and virtually.

Media publishers can use Virtual Reality to more deeply engage audiences

04 July 2022 By Sarah Schmidt

Better user relationships depend on improving the journey

29 June 2022 By Paula Felps

To leverage XR benefits, news publishers must be ready to adopt new tech

26 June 2022 By Michelle Palmer Jones

Media companies share how they build data culture into their foundations

23 June 2022 By Paula Felps, Michelle Palmer Jones, Jessica Spiegel, Chandler Wieberg, Sarah Schmidt

Media companies share how they gather, act on, interpret data

22 June 2022 By Paula Felps, Jessica Spiegel, Chandler Wieberg, Jalisa Haggins

Top 10 Viewed Conference Blog Posts From the Past Year

Successful Augmented Reality projects put journalism first

19 June 2022 By Jalisa Haggins

Bloomberg Línea shares creative, cost-effective ways to tell stories on TikTok

16 June 2022 By Mauricio Romero

Data can grow readership in a post-crisis environment

01 June 2022 By Paula Felps

E-commerce is here, so media companies need to create their strategy

25 May 2022 By Paula Felps

Ekstra Bladet prepares for a privacy-centric advertising ecosystem

11 May 2022 By Paula Felps

3 media companies share strategies for managing cyber attacks

04 May 2022 By Paula Felps

Automated layout gives Groupe La Dépêche newsroom more time for journalism

27 April 2022 By Jessica Spiegel

Data can improve customer experience while preserving privacy

13 April 2022 By Chandler Wieberg & Paula Felps

News media companies share lessons in creating value from data

12 April 2022 By Chandler Wieberg, Paula Felps, Michelle Palmer Jones

Business Day shares 4 key metrics of its audience-first strategy

07 April 2022 By Michelle Palmer Jones

3 lessons news media can learn from the streaming industry

06 April 2022 By Jessica Spiegel

Disruption requires media companies rethink engagement strategies

06 April 2022 By Paula Felps & Chandler Wieberg

News companies must create a culture newsrooms will buy into

05 April 2022 By Paula Felps, Chandler Wieberg, Michelle Palmer Jones

Times Internet uses first-party data in these 5 ways

31 March 2022 By Michelle Palmer Jones

Could news coverage have changed events in Ukraine?

30 March 2022 By Paula Felps

Robot journalism adds value to a newsroom in 5 ways

30 March 2022 By Jessica Spiegel

Small advertisers can be converted to digital with 3 solutions

16 March 2022 By Jessica Spiegel

Robots, tech in journalism enhance media engagement

10 March 2022 By Mauricio Romero

Mediahuis shares 5 key lessons of its digital transformation

09 March 2022 By Jessica Spiegel

Russmedia goes from video idea to profitable daily livestream in 2 months

02 March 2022 By Jessica Spiegel

Archant excelled during pandemic with focus on its people, ad clients, newsroom

23 February 2022 By Michelle Palmer Jones

New European law protects readers, media from real-time bidding dangers

16 February 2022 By Michelle Palmer Jones

Playbook for subscriptions in 2022 must evolve from traditional audience funnels

15 February 2022 By Paula Felps

Growing subscriptions requires evolving strategy with changing reader needs

15 February 2022 By Michelle Palmer Jones, Paula Felps, Chandler Wieberg

Media companies are targeting the wrong readers with retention efforts

10 February 2022 By Michelle Palmer Jones

Media pricing strategies require targeting, experimentation, smart analysis

10 February 2022 By Michelle Palmer Jones, Dawn McMullan, Paula Felps

Dow Jones prioritises experimentation mindset in product development

10 February 2022 By Chandler Wieberg

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