About This Blog

The Conference Blog chronicles INMA conferences and seminars which happen throughout the year. Some INMA conferences include full-on team blog coverage and others include summaries of the events.

479 Blog Posts

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

Schibsted shares short-term effects of COVID-19, long-term effects of subscription strategy

25 March 2020 By Shelley Seale

Case studies, survey preview what COVID-19 is doing to advertising revenue

19 March 2020 By Shelley Seale

In crisis and normalcy, why measuring and maximising subscriber lifetime value is key

18 March 2020 By Shelley Seale

How Le Monde plans to get to 1 million subscribers by 2025

11 March 2020 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

Funke Mediengruppe shares its journey to a user-first strategy

05 March 2020 By Shelley Seale

How newsrooms can leverage automation

04 March 2020 By Shelley Seale

Globe and Mail shares strategies to find and work with influencers

03 March 2020 By Shelley Seale

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4 key learnings from a year of digital transformation at Funke Media Group

02 March 2020 By Shelley Seale

How The Atlantic, Weather Channel use data to design audience experiences

28 February 2020 By Shelley Seale

Bold transformations at Diário de Notícias, Tamedia, Der Spiegel — and how they worked out

28 February 2020 By Dawn McMullan

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Mather Economics

Tribune, Advance Local share their best practices for boosting subscriptions

28 February 2020 By Brie Logsdon

Aftenposten shares benefits, pitfalls of bridging commercial + editorial

28 February 2020 By Shelley Seale

News media companies work to drive engagement, but long-term outcomes are still unknown

28 February 2020 By Brie Logsdon

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Protecmedia November 2019

Author points to innovators on how to acquire your first 1 million customers

27 February 2020 By Shelley Seale

New York Times, WSJ, Washington Post share best practices in digital subscriptions

27 February 2020 By Dawn McMullan

Daily Beast, Dagens Nyheter, Business Insider detail digital subscription strategies

27 February 2020 By Shelley Seale

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Tecnavia

Strategies for publishers to boost subscriptions for the long run

27 February 2020 By Brie Logsdon

Rethink your metrics to improve subscription success

27 February 2020 By Brie Logsdon

Do news ethics change when subscribers are paying the bills?

27 February 2020 By Dawn McMullan

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Cue by StiboDX

Gannett shares engagement ideas you can start using to attract subscribers

27 February 2020 By Shelley Seale

New York study tour emphasises improving product experience for audiences

26 February 2020 By Brie Logsdon

Why frictionless checkout experiences and CDPs should be publisher priorities

26 February 2020 By Dawn McMullan

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10 key subscription metrics critical for improving digital performance

26 February 2020 By Shelley Seale

15 steps to getting digital transformation done

26 February 2020 By Dawn McMullan

Building effective strategies for creating engaging e-mail newsletters

26 February 2020 By Shelley Seale

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Mather Economics

6 shared subscription lessons from eMarketer and Business Insider

26 February 2020 By Brie Logsdon

How Indian Express Group created a podcast strategy and culture

20 February 2020 By Shelley Seale

How Die Zeit’s membership model turns subscribers into members

19 February 2020 By Shelley Seale

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Protecmedia November 2019

Mediahuis: Finding right tech partner for advertising data is key

13 February 2020 By Shelley Seale

3 media companies share tactics for digital reader engagement

12 February 2020 By Shelley Seale

Prioritising data for reader revenue versus advertising performance

06 February 2020 By Shelley Seale

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Tecnavia

Artificial Intelligence and the news: Learning from London Evening Standard

05 February 2020 By Shelley Seale

Mediahuis uses machine learning and brain patterns to predict customer behaviour

30 January 2020 By Shelley Seale

Focus on quality when it comes to print, The Guardian Weekly says

23 January 2020 By Shelley Seale

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Cue by StiboDX

How Mittmedia uses machine learning for insights into subscriber churn

22 January 2020 By Shelley Seale

New York Times CEO shares his guide to thriving in the next decade

19 January 2020 By Shelley Seale

Guardian Weekly’s new design and print relaunch resonate with younger audiences

16 January 2020 By Shelley Seale

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What research, case studies indicate about raising digital subscription prices

09 January 2020 By Shelley Seale

Reuters Institute shares audio strategies for media in 2020

08 January 2020 By Shelley Seale

How Guardian Weekly rebranded from a newspaper to glossy magazine

02 January 2020 By Shelley Seale

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Mather Economics

Republik’s pay-what-you-wish subscription model fosters access to journalism

26 December 2019 By Shelley Seale

Republik’s reader-focused model aims to tilt the balance of power

19 December 2019 By Shelley Seale

Mobile trends for 2020: apps, advertising, and AI

18 December 2019 By Shelley Seale

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Protecmedia November 2019

Republik finds success in its reader-revenue model through quality journalism, transparency

12 December 2019 By Shelley Seale

Barriers for local news publishers in growing digital subscriptions and reader revenue

11 December 2019 By Shelley Seale

Tortoise Media explains its embrace of “slow journalism” and membership model

04 December 2019 By Shelley Seale

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Tecnavia

25% of homes engage with Stuff’s New Zealand neighbourhood network

21 November 2019 By Shelley Seale

Culture change, company buy-in are key to a digital subscription revenue model

14 November 2019 By Shelley Seale

The new Internet: News media moves beyond digital platforms

13 November 2019 By Shelley Seale

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Cue by StiboDX

How to tell linear, multi-media stories in the mobile-first era

06 November 2019 By Shelley Seale

Yes, young people will pay for news, Aftenposten finds

06 November 2019 By Shelley Seale

Google News Initiative has 3 goals in Latin America

31 October 2019 By Shelley Seale

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Decoding the publisher-platform relationship: what news media organisations need to know

30 October 2019 By Shelley Seale

Key insights into audio for Mathrubhumi Publishing

24 October 2019 By Shelley Seale

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

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Mather Economics

How successful newsrooms have transformed to become customer-centric

17 October 2019 By Shelley Seale

How The Telegraph built a home page for engagement

16 October 2019 By Shelley Seale

5 events that bring in big revenue for media companies

09 October 2019 By Shelley Seale

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Protecmedia November 2019

Don’t overcomplicate reader strategy and propensity models

09 October 2019 By Shelley Seale

INMA Berlin study tour: How 4 newsrooms manage data, fact checking, free content

29 September 2019 By Newsplexer Projects

INMA Hamburg study tour: 3 newsrooms show culture of innovative growth

26 September 2019 By Newsplexer Projects

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Tecnavia

INMA Reader Revenue Symposium signals subtle shifts in media-audience relationship

26 September 2019 By Newsplexer Projects

Editorial dashboards typically suffer from 3 blindspots

26 September 2019 By Newsplexer Projects

What if news media were a game, with fans instead of subscribers?

25 September 2019 By Newsplexer Projects

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Cue by StiboDX

How Schibsted gets to €101 million in reader revenue by 2020

25 September 2019 By Newsplexer Projects

Study: Reader revenue strategies are in place, yet prudent processes are not

25 September 2019 By Newsplexer Projects

BBC News shares case studies, best practices in data journalism

25 September 2019 By Shelley Seale

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