About This Blog

The Conference Blog chronicles INMA conferences and seminars which happen throughout the year. Some INMA conferences include full-on team blog coverage and others include summaries of the events.

207 Blog Posts

Growing digital audiences on social platforms requires timing strategy

31 August 2017 By Dawn McMullan

True personalisation not yet reality for WashPo, media industry

11 May 2017 By Dawn McMullan

Financial Times focuses on quality audience metrics

04 May 2017 By Dawn McMullan

Economist focuses on what small team can do with Big Data

25 April 2017 By Dawn McMullan

Mediahuis focuses on 4 Big Data opportunities

20 April 2017 By Dawn McMullan

Top 10 Viewed Conference Blog Posts From the Past Year

myBBC allows audience to fully utilise reporter-led content

13 April 2017 By Dawn McMullan

DB Digital focuses Big Data strategy on engagement metric

06 April 2017 By Dawn McMullan

Dow Jones shares 3 most important ways it uses data

29 March 2017 By Dawn McMullan

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TF1 starts data strategy with focus on audience experience

16 March 2017 By Dawn McMullan

Mediahuis looks ahead to target advertising, personalisation

09 March 2017 By Dawn McMullan

Financial Times shares engagement metric: recency, frequency, volume

02 March 2017 By Dawn McMullan

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Schibsted shares 3 requirements for Big Data success

24 February 2017 By Serla Rusli

How New York Times produces faster, smarter analysis

24 February 2017 By Ella Wilks-Harper

Telegraph Premium paid content model starts strong

24 February 2017 By Ella Wilks-Harper

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What IBM Watson and AI can do for media companies

24 February 2017 By Serla Rusli

How AI can help media companies create more content

24 February 2017 By Serla Rusli

Automated content has a role in the future of news

24 February 2017 By Ella Wilks-Harper

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How smaller media companies can use Big Data + Small Data

24 February 2017 By Serla Rusli

6 ways BBC uses data to provide a better product

23 February 2017 By Serla Rusli

3 reasons Financial Times is winning at digital engagement

23 February 2017 By Ella Wilks-Harper

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Data-driven product development is key to audience success at Washington Post

23 February 2017 By Serla Rusli

Dow Jones explores burgeoning demand for data

23 February 2017 By Ella Wilks-Harper

Economist focuses on the right data, not the easy data

23 February 2017 By Serla Rusli

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At Guardian, data scientists focus on the story data can tell

23 February 2017 By Ella Wilks-Harper

How Agora successfully built its Big Data department from scratch

23 February 2017 By Serla Rusli

4 strategies help DB Digital drive 80 million daily pageviews

23 February 2017 By Ella Wilks-Harper

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Big Data strategy often starts with “quick wins”

22 February 2017 By Dawn McMullan

Big Data for Media Week study tour hits London’s media innovators

21 February 2017 By Leonore Schick

Big Data for Media Week focuses on AI, revenue, products

19 February 2017 By Dawn McMullan

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How does Politico’s “angel funding” business model work?

16 February 2017 By Dawn McMullan

How Schibsted brought Big Data into its company culture

15 February 2017 By Dawn McMullan

Innovation is most intentional at Swift Communications

31 January 2017 By Dawn McMullan

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By 2020, will digital subscriptions save the industry?

26 January 2017 By Dawn McMullan

Toronto Star shares 3 stages of innovation

11 January 2017 By Dawn McMullan

Why legacy media companies are actually industry leaders

29 December 2016 By Dawn McMullan

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Gannett shares best practices for hiring top talent

15 December 2016 By Dawn McMullan

What media companies are doing right, wrong in data

07 December 2016 By Dawn McMullan

New York Times shares lessons on brand expansion

01 December 2016 By Dawn McMullan

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CNHI sees testing as key to its digital subscription success

22 November 2016 By Dawn McMullan

INMA wins Google grant to create media research platform

21 November 2016 By Dawn McMullan

Cape Town Summit covers Trump, tortoises, transformation

15 November 2016 By Dawn McMullan

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How mobile, chat, notifications are changing the media industry

10 November 2016 By Tom Corbett

Media companies share success stories in events, sales hiring, digital vs. print

26 October 2016 By Robert Whitehead

Rheinische Post embraces culture change for future

20 October 2016 By Dawn McMullan

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Innovation requires right staff with freedom to fail

13 October 2016 By Dawn McMullan

Lessons from Monaco: Less negativity in news, more revenue lessons from Lufthansa

06 October 2016 By Robert Whitehead

Silicon Valley start-ups offer teachable moments on talent, design thinking

04 October 2016 By Dawn McMullan

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What can Facebook’s culture teach Fairfax Media?

28 September 2016 By Dawn McMullan

Politico: Audience newsletters should feel like an e-mail from a friend

15 September 2016 By Dawn McMullan

Behind the scenes of New York Times’ new product process

19 July 2016 By Dawn McMullan

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Adaptive strategy is key to mobile innovation for news media companies

30 June 2016 By Dawn McMullan

Journalism students are eager to experiment with new platform storytelling

23 June 2016 By Dawn McMullan

How ESPN’s Golden State Warriors infographic made data cool

19 May 2016 By Dawn McMullan

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Wall Street Journal’s mobile strategy focuses on personalisation, experiences

17 May 2016 By Dawn McMullan

Mobile innovation at Pioneer News Group starts with its employees

12 May 2016 By Dawn McMullan

How Weather Company uses consumer behaviour data for targeted advertising

09 May 2016 By Dawn McMullan

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In the mobile Web vs. mobile app question, the answer is both

02 May 2016 By Dawn McMullan

McClatchy’s plan to attract Millennials: Stay relevant

27 April 2016 By Dawn McMullan

De Persgroep shares 5 steps to starting its Big Data programme

21 April 2016 By Dawn McMullan

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News Corp shares 3 predictions anticipating the future of data

15 April 2016 By Noreyana Fernando

How ESPN data predicted the Warriors record season, made Big Data cool

15 April 2016 By Noreyana Fernando

How Huffington Post looks at distributed content

15 April 2016 By Noreyana Fernando

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3 key goals for Axel Springer’s data strategy future

15 April 2016 By William Maxwell McKeon-White

How data technology drives content innovation at Thomson Reuters

15 April 2016 By William Maxwell McKeon-White

3 best practices of media companies that successfully use data

15 April 2016 By William Maxwell McKeon-White

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Schibsted shares 3 priorities of its data strategy

14 April 2016 By William Maxwell McKeon-White

Hearst experiment: Clickstreams as the new data currency

14 April 2016 By Noreyana Fernando

Financial Times finds sweet spot of ad engagement resulting in revenue

14 April 2016 By William Maxwell McKeon-White

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How data has taken Weather Company’s advertising, audience strategy by storm

14 April 2016 By Noreyana Fernando

Washington Post looks beyond unique visitors to time spent ad strategy

14 April 2016 By Noreyana Fernando

How data is breeding Turner’s consumer-first strategy

14 April 2016 By Noreyana Fernando

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Politico shares its unique vision for using data to fund journalism

14 April 2016 By William Maxwell McKeon-White

Lessons shared on Big Data Media Tour from Hearst, Bloomberg, ProPublica

13 April 2016 By Dawn McMullan

Big Data Media Tour talks strategy with News Corp, industry data experts

12 April 2016 By Dawn McMullan

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Big Data for Media Week takes deep dive into revenue, audience strategies

11 April 2016 By Dawn McMullan

Bleacher Report shares Instagram lessons learned

04 April 2016 By Dawn McMullan

Mobile innovation at GateHouse Media starts with content, technology

28 March 2016 By Dawn McMullan

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24SATA shares lessons learned from cable TV failure, Web TV success

14 March 2016 By Dawn McMullan

VG changes mobile ad strategy with location-based technology

07 March 2016 By Dawn McMullan

Ekstra Bladet uses data to help local retailer better target ads

25 February 2016 By Dawn McMullan

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How Russmedia grew mobile revenue by 30% in 4 months

15 February 2016 By Dawn McMullan

Why MittMedia thinks its robot journalists may be saving jobs

04 February 2016 By Dawn McMullan

What Dallas Morning News is learning from its partnership with Silicon Valley’s Matter

25 January 2016 By Dawn McMullan

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Why there is no downside to programmatic advertising

21 January 2016 By Dawn McMullan

South American media companies walk strategic line between print, digital

18 January 2016 By Dawn McMullan

Paying audiences, more than advertisers, are key to South American media’s future

14 January 2016 By Dawn McMullan

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How Google sees its future with news media partners

04 January 2016 By Dawn McMullan

How digital start-up Medium plans to partner with news media companies

07 December 2015 By Dawn McMullan

Lessons, tools for building better digital experiences to grow readership

03 December 2015 By Norbert Specker

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Sanoma Media’s profitable video strategy: If it’s interesting, it’s in video format

01 December 2015 By Dawn McMullan

Are Facebook, Twitter really interested in partnering with news media companies?

30 November 2015 By Dawn McMullan

What role do outside vendors play in your media company’s data strategy?

26 November 2015 By Dawn McMullan

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Stampen uses new products, young employees to attract young audience

23 November 2015 By Dawn McMullan

Lessons on innovation, storytelling from Stanford’s d.school

19 November 2015 By Dawn McMullan

Why Schibsted Tech Polska is winning in product development

17 November 2015 By Dawn McMullan

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The first step in dealing with ad-blocking? Better ads

16 November 2015 By Dawn McMullan

INMA tour of d.school begs the question: Why can’t you be the next Snapchat?

09 November 2015 By Dawn McMullan

Digital sports start-up Bleacher Report shares audience-first strategies

08 November 2015 By Dawn McMullan

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What data do advertisers really need?

02 November 2015 By Dawn McMullan

Why qualitative data, culture, community should be priorities at your media company

01 November 2015 By Dawn McMullan

How Storyful kept its innovative culture after acquisition by News Corp

29 October 2015 By Dawn McMullan

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2 things to know before your media company takes data to the next level

27 October 2015 By Dawn McMullan

Next steps in data for media companies include more specialists, qualitative data

26 October 2015 By Dawn McMullan

How can your media company turn actionable data into revenue?

22 October 2015 By Dawn McMullan

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De Persgroep’s long-term data strategy in 5 steps

21 October 2015 By Marek Miller

Ekstra Bladet data + national supermarket data = digital advertising dream

21 October 2015 By Marek Miller

6 steps to Russmedia’s 30% mobile growth

21 October 2015 By Marek Miller

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VG partners with advertisers to test location-based app

21 October 2015 By Marek Miller

Lessons learned from the failed launch of 24sata TV

21 October 2015 By Marek Miller

Robot-driven digital journalism arrives at MittMedia

21 October 2015 By Marek Miller

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How The Guardian increased Web site traffic by 300% in 1 week

21 October 2015 By Marek Miller

Hard paywall takes The Times from loss to profit

20 October 2015 By Marek Miller

Printed newspaper trusted by 86% of people, RAM survey shows

20 October 2015 By Marek Miller

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How ISTV is growing digital revenues faster than print revenues decline

20 October 2015 By Marek Miller

How BILD made its freemium model a success just 2 years in

20 October 2015 By Marek Miller

Chartbeat shares lessons learned on monetising audience, not traffic

20 October 2015 By Marek Miller

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Independent Newspapers transitions from old school to multi-media in 18 months

20 October 2015 By Marek Miller

Why Toronto Star abandoned its paywall ... and what’s next

20 October 2015 By Marek Miller

Top 5 reasons news media companies should invest in programmatic advertising

20 October 2015 By Marek Miller

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Data will determine the success of programmatic advertising

20 October 2015 By Marek Miller