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The Conference Blog chronicles INMA conferences and seminars, in-personal and virtually.

INMA gets a deep look at the 2021 Digital News Report from Reuters Institute

21 July 2021 By Shelley Seale

Asahi Shimbun builds audience data with registered users from events, e-commerce

21 July 2021 By Brie Logsdon

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

News Corp Australia maximises “earned attention” with first-party advertising data

19 July 2021 By Michelle Palmer Jones

JoongAng Ilbo targets young female readers with YouTube channel

19 July 2021 By Michelle Palmer Jones

Top 10 Viewed Conference Blog Posts From the Past Year

Singapore Press Holdings redefines its advertising proposition based on data

19 July 2021 By Chandler Wieberg

South China Morning Post’s Lighthouse data platform builds highly accurate user profiles

18 July 2021 By Shelley Seale

Nikkei retains 800,000 digital subscribers with 4-pronged strategy

18 July 2021 By Michelle Palmer Jones

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Nine shares 5 principles for an effective relationship between product and editorial

15 July 2021 By Shelley Seale

KG Media leans into its most resilient audience and ad platform: digital

15 July 2021 By Chandler Wieberg

Premium content, proper messaging are the subscriptions formula at El Nuevo Día

01 July 2021 By Mauricio Romero

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Stibo DX: The What, Why, and How

Yes, data is plentiful and vital — but how is media incorporating it company-wide?

30 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps, Shelley Seale

5 media companies share how they use data to drive reader, ad revenue

29 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

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Tipser - Ecommerce

San Francisco Chronicle and SFGate share their transitioning business models

23 June 2021 By Shelley Seale

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

London Evening Standard managing editor answers the question: “Is print dead”

16 June 2021 By Shelley Seale

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Eidosmedia

Mediahuis is setting the stage for growth in the post-pandemic world

09 June 2021 By Shelley Seale

La Voz de Galicia transitions paywall model through pandemic

03 June 2021 By Mauricio Romero

What media can learn from toilet paper about consumer research

02 June 2021 By Michelle Palmer Jones

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ProtecMedia AI Technology

Times Group continues evolution of innovation through culture-changing conversations

31 May 2021 By Shelley Seale

Gannett president talks to INMA about 2020 lessons and 2021 plans

19 May 2021 By Shelley Seale

4 pillars lead reader-focused innovation at Il Sole 24 Ore

12 May 2021 By Shelley Seale

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FewCents

4 news media companies share subscriber engagement, retention experiments

10 May 2021 By Brie Logsdon, Chandler Wieberg, Shelley Seale, Paula Felps

3 news companies share how they organise for retention

09 May 2021 By Chandler Wieberg, Brie Logsdon, Shelley Seale, Paula Felps

Reuters president shares thoughts on the post-COVID future of media and its leaders

05 May 2021 By Shelley Seale

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Naviga

Legends Sir John Hegarty and Partha Sinha share thoughts on the future of media advertising

28 April 2021 By Shelley Seale

Malayala Manorama shares digital classifieds revenue success

22 April 2021 By Shelley Seale

Social media, podcasts lead the way toward new digital audiences

21 April 2021 By Shelley Seale

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El País reader revenue model adds 1.9 million subscribers

19 April 2021 By Mauricio Romero

Vitality, uncertainty, complexity, and ambiguity (VUCA) describe businesses in today’s technological age

15 April 2021 By Shelley Seale

Dagens Nyheter e-commerce revenue stream doubles since 2019 launch

14 April 2021 By Shelley Seale

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Piano How to Win

Advance Local shares 6 lessons learned about virtual events

07 April 2021 By Shelley Seale

In the winners and losers of COVID, mobile-first brands thrived

31 March 2021 By Shelley Seale

3 news media companies stand up for truth and journalism

30 March 2021 By Brie Logsdon, Shelley Seale, Paula Felps

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Stibo DX: The What, Why, and How

6 newsrooms focus on culture change, product to center reader revenue strategy

29 March 2021 By Brie Logsdon & Paula Felps

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Reach PLC shares 3 pillars of digital transformation

24 March 2021 By Shelley Seale

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Tipser - Ecommerce

McClatchy CEO shares 5 characteristics of adaptive media companies

17 March 2021 By Brie Logsdon

El Tiempo shares lessons learned in charging for content

11 March 2021 By Mauricio Romero

Business Standard widens its funnel to find paying consumers

11 March 2021 By Shelley Seale

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Eidosmedia

FT is more innovative, successful because of “intrapreneurship” and diversity

10 March 2021 By Shelley Seale

What India’s content monetisation for news media might look like in 5 years

04 March 2021 By Shelley Seale

8 key takeaways from INMA’s Media Subscriptions Summit 4.0

25 February 2021 By Brie Logsdon

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ProtecMedia AI Technology

News media companies see subscriber potential in B2B partnerships

25 February 2021 By Brie Logsdon, Paula Felps, Shelley Seale

4 strategies news media organisations can use to build audience trust

24 February 2021 By Shelley Seale

Politiken, Boston Globe, Malaysiakini share subscription pricing success stories

23 February 2021 By Brie Logsdon & Shelley Seale

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FewCents

Creating unique user experiences is key to digital subscription success

23 February 2021 By Paula Felps

News Corp Australia, Die Presse, Facebook share circulation growth strategies

18 February 2021 By Brie Logsdon & Paula Felps

The Guardian, Aftenposten bring newsrooms into their reader revenue strategies

18 February 2021 By Brie Logsdon & Shelley Seale

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Naviga

Audio news expert shares the why and how of spoken content

17 February 2021 By Shelley Seale

Research: Subscriptions at top 123 news publishers grew almost 58% in 2020

17 February 2021 By Brie Logsdon

4 news media companies share subscription struggles, success

16 February 2021 By Brie Logsdon & Paula Felps

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Netflix, Spotify alumni share subscription lessons for news media

11 February 2021 By Paula Felps

Bloomberg, Wall Street Journal, Washington Post share subscription growth strategies

11 February 2021 By Shelley Seale

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

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Piano How to Win

Printers Mysore uses the pandemic as an opportunity to innovate new products

04 February 2021 By Shelley Seale

3 things media companies should consider when hiring for brand new roles

04 February 2021 By Shelley Seale

Data and automation tech are transforming how media companies connect with audiences

01 February 2021 By Brie Logsdon

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Stibo DX: The What, Why, and How

How Wall Street Journal uses metrics and engagement to drive digital subscriptions

01 February 2021 By Shelley Seale

News media employees must reflect communities to be relevant

31 January 2021 By Brie Logsdon

El Comercio tackles false news with focus on trust

31 January 2021 By Mauricio Romero

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Tipser - Ecommerce

How to create a first-party data strategy in the cookieless future

27 January 2021 By Shelley Seale

Management expert shares 3 methods for hiring better media talent

21 January 2021 By Shelley Seale

Opportunity to upskill is key to attracting new talent for Indian news media organisations

14 January 2021 By Shelley Seale

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Eidosmedia

Sunday Times editor reflects on the future of journalism

13 January 2021 By Shelley Seale

Daily Beast maximises product resources by valuing agility over perfection

07 January 2021 By Shelley Seale

Dow Jones CEO shares his vision of what the post-COVID future of news media requires

06 January 2021 By Shelley Seale

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ProtecMedia AI Technology

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