About This Blog
The Conference Blog chronicles INMA conferences and seminars, in-personal and virtually.
Top 10 Viewed Conference Blog Posts From the Past Year
- Membership versus subscription models: Which one is better?
- How Wall Street Journal uses metrics and engagement to drive digital subscriptions
- New York Times CEO shares his guide to thriving in the next decade
- McClatchy CEO shares 5 characteristics of adaptive media companies
- Axios reaches today's reader with “Smart Brevity” journalism
- 6 newsrooms focus on culture change, product to center reader revenue strategy
- Netflix, Spotify alumni share subscription lessons for news media
- How to create a first-party data strategy in the cookieless future
- Dow Jones CEO shares his vision of what the post-COVID future of news media requires
- Social media, podcasts lead the way toward new digital audiences