About This Blog

The Conference Blog chronicles INMA conferences and seminars which happen throughout the year. Some INMA conferences include full-on team blog coverage and others include summaries of the events.

429 Blog Posts

How to tell linear, multi-media stories in the mobile-first era

06 November 2019 By Shelley Seale

Yes, young people will pay for news, Aftenposten finds

06 November 2019 By Shelley Seale

Google News Initiative has 3 goals in Latin America

31 October 2019 By Shelley Seale

Decoding the publisher-platform relationship: what news media organisations need to know

30 October 2019 By Shelley Seale

Key insights into audio for Mathrubhumi Publishing

24 October 2019 By Shelley Seale

Top 10 Viewed Conference Blog Posts From the Past Year

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

How successful newsrooms have transformed to become customer-centric

17 October 2019 By Shelley Seale

How The Telegraph built a home page for engagement

16 October 2019 By Shelley Seale

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5 events that bring in big revenue for media companies

09 October 2019 By Shelley Seale

Don’t overcomplicate reader strategy and propensity models

09 October 2019 By Shelley Seale

INMA Berlin study tour: How 4 newsrooms manage data, fact checking, free content

29 September 2019 By Newsplexer Projects

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INMA Hamburg study tour: 3 newsrooms show culture of innovative growth

26 September 2019 By Newsplexer Projects

INMA Reader Revenue Symposium signals subtle shifts in media-audience relationship

26 September 2019 By Newsplexer Projects

Editorial dashboards typically suffer from 3 blindspots

26 September 2019 By Newsplexer Projects

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Protecmedia November 2019

What if news media were a game, with fans instead of subscribers?

25 September 2019 By Newsplexer Projects

How Schibsted gets to €101 million in reader revenue by 2020

25 September 2019 By Newsplexer Projects

Study: Reader revenue strategies are in place, yet prudent processes are not

25 September 2019 By Newsplexer Projects

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BBC News shares case studies, best practices in data journalism

25 September 2019 By Shelley Seale

How publishers can use AI to predict revenue

25 September 2019 By Newsplexer Projects

Devcon founder explains how media publishers can fight ad threats

25 September 2019 By Newsplexer Projects

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Protecmedia November 2019

What does the “Europe Talks” project say about editorial media alliances?

25 September 2019 By Newsplexer Projects

News media companies still finding balance between reader, advertiser revenue

24 September 2019 By Newsplexer Projects

Gazeta Wyborcza, Schibsted, Amedia detail digital subscription successes

24 September 2019 By Newsplexer Projects

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NZZ, NWZ share data strategy lessons learned

24 September 2019 By Newsplexer Projects

Podcast entrepreneur tells publishers to grab audience while they still can

24 September 2019 By Newsplexer Projects

2 print magazines and an automated print design system walk into the digital age

24 September 2019 By Newsplexer Projects

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Protecmedia November 2019

Zeit Online, Helsingin Sanomat share success stories on brand innovation

24 September 2019 By Newsplexer Projects

2 media alliances work to right perceived revenue wrongs

24 September 2019 By Newsplexer Projects

Axel Springer repositions as a “media and tech company”

23 September 2019 By The Newsplexer Projects

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5 news brands share unique paywall and content approaches

23 September 2019 By Newsplexer Projects

Football newsletter shows power of reader-first engagement toward reader revenue

23 September 2019 By Newsplexer Projects

Hamburger Abendblatt’s digital transformation focuses on newsletter, regional editions

23 September 2019 By Newsplexer Projects

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Protecmedia November 2019

5 media companies share their successful advertising strategies

23 September 2019 By Newsplexer Projects

Are Customer Data Platforms worth the investment?

18 September 2019 By Shelley Seale

Viewability is the mother of all metrics

18 September 2019 By Shelley Seale

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Shifting engagement trends, hyper-local reporting, audio growth in South Asia

11 September 2019 By Shelley Seale

How Torstar transformed from legacy media to data-fueled

04 September 2019 By Shelley Seale

Why Helsingin Sanomat's “The Land of Free Press” campaign resonated with readers, advertisers

28 August 2019 By Shelley Seale

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Protecmedia November 2019

Emphasis on quality content, local customers is a must for publishers

28 August 2019 By Shelley Seale

Impact of Google, Apple is top concern for news media executives

22 August 2019 By Shelley Seale

NZZ pushes personalisation through data and algorithms

21 August 2019 By Shelley Seale

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Globe and Mail creates its own paywall strategy model for retention

15 August 2019 By Shelley Seale

Axel Springer profits from new products around men’s magazines

14 August 2019 By Shelley Seale

Google’s News Consumer Insights offers loyalty, retention data

08 August 2019 By Shelley Seale

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Protecmedia November 2019

When digital media leaders prefer print newspapers

01 August 2019 By Shelley Seale

News UK shares its ongoing debate between editorial and advertorial

25 July 2019 By Shelley Seale

Can a culture of product innovation save journalism?

23 July 2019 By Shelley Seale

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Agora Radio brings in revenue through podcast subscriptions

23 July 2019 By Shelley Seale

How to optimise your subscription checkout flow

23 July 2019 By Shelley Seale

Focus on data analytics wins over gut feeling management at 24sata

17 July 2019 By Shelley Seale

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Protecmedia November 2019

Quick purchase digital engagement should be frictionless

17 July 2019 By Shelley Seale

How Politico is building a winning podcast strategy

10 July 2019 By Shelley Seale

Marketing now guides everything after Grupo RBS merger

10 July 2019 By Shelley Seale

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How the move from product-first to customer-first changed news brands

27 June 2019 By Shelley Seale

Why the difference between content and journalism matters

20 June 2019 By Shelley Seale

Guardian’s customer-first approach reaped big rewards

13 June 2019 By Shelley Seale

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Protecmedia November 2019

The digital transformation of newsrooms to become reader first

12 June 2019 By Shelley Seale

Challenge of Grupo RBS merger: combining cultures from 2 business divisions

06 June 2019 By Shelley Seale

Guardian transforms from national to global, print to digital

30 May 2019 By Shelley Seale

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News brands must know why customers don’t buy

09 May 2019 By Shelley Seale

How merging previously separate business units affects Grupo RBS management

02 May 2019 By Shelley Seale

Membership versus subscription models: Which one is better?

29 April 2019 By Shelley Seale

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Protecmedia November 2019

Guardian embraces unique free content, membership model that works

25 April 2019 By Shelley Seale

How news media wins with platforms in the attention economy

24 April 2019 By Shelley Seale

Digital consumers, not news brands, have the power

18 April 2019 By Shelley Seale

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Digital subscription, data lessons from Nordic news publishers

17 April 2019 By Shelley Seale

Reaching the other 97%: Growing reader revenue beyond content

08 April 2019 By Shelley Seale

3 case studies in content + reader revenue cohesiveness

24 March 2019 By Newsplexer Projects

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Protecmedia November 2019