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JournalismGPT harnesses AI tech, customised for news publishers’ needs

By Lukas Görög

Die Presse

Vienna, Austria


In the ever-evolving landscape of digital technology, AI has transitioned from being a mere conversational tool to an indispensable asset in our digital toolkit.

The recent OpenAI conference marked a significant milestone in this journey, introducing advancements that promise to redefine the role of AI in various sectors. Let’s have a look how the announcements will possibly strongly impact the media industry.

Building tools with speed

Publishers are now able to build their AI tool within OpenAI extremely quickly. The announcement from OpenAI about the ability to build custom AI models without intricate coding skills has ushered in a new era in AI accessibility.

These so-called GPTs (generative pre-trained transformers) are more than tools for executing simple tasks; they offer the potential to handle complex operations, such as drafting articles, managing agendas, or composing newsletters. However, their current limitations in complex planning and handling long sequences of actions suggest that we are just beginning to tap into their full capabilities.

For publishers, this technological leap represents a potential game-changer. Picture AI-driven systems that not only automate mundane tasks, but also elevate content creation and distribution to new heights. Such advancements could lead to more personalized content, efficient resource management, and a heightened capacity to meet the evolving demands of readers.

The process is straightforward: Users define the prompts, rules, ethics, and behaviour for their AI. By adding custom data, they can further tailor the knowledge base of their GPT, readying it for deployment. The boundaries between human creativity and AI efficiency blur.

JournalismGPT: My experiment in AI-assisted publishing

After the OpenAI conference, I started working on a new project that I’m really excited to share with you, especially if you’re in the world of journalism. It’s called JournalismGPT. This is a custom AI tool I developed to lend a helping hand to journalists and editors.

The new tool, created by the author of this blog, was designed to enhance the workflow of the newsroom.
The new tool, created by the author of this blog, was designed to enhance the workflow of the newsroom.

The idea behind this was simple: to create a tool that’s more than just about crafting social media posts. JournalismGPT is here to assist in preparing for interviews, find fresh story angles, and, overall, simplify the editorial process.

The capabilities of JournalismGPT are quite broad. It’s not just limited to creating catchy social media content; it’s also adept at optimising search engine optimisation (SEO), aiding in conducting thorough interviews, and brainstorming follow-up stories.

Creating JournalismGPT came from a deep understanding of the publishing process and the nuances involved in producing quality content. I wanted to offer a tool that could genuinely enhance the workflow of those in the publishing community.

Now, I’m thrilled to make JournalismGPT available for you to use. It’s free with ChatGPT Premium. You can explore and use JournalismGPT here. Just copy and paste your article, and let the JournalismGPT do the job.

A small disclaimer: JournalismGPT is an experimental version. While I’ve put in a lot of effort to make it as helpful as possible, there might still be room for improvement, and I welcome any feedback you have.

Also, it’s important to note that any data you input into JournalismGPT is not shared with OpenAI.

A vision toward an AI-driven ecosystem in publishing

In my journey through the AI-driven ecosystems, I’ve focused on the evolving relationship between AI and publishing, emphasising the need for both experimentation and education. This journey has been chronicled in my previous articles:

  • “AI success for publishers” delved into the foundational elements necessary for integrating AI in publishing. It highlighted the importance of not just adopting new tools, but also fostering a culture of experimentation. This mindset encourages a willingness to explore and learn from both successes and failures.
  • In “The generative AI hype and disillusionment,” I discussed the trajectory of AI’s integration into our digital lives, suggesting that publishers need to embrace these technological advancements with an open mind.

Understanding the capabilities, limitations, and ethical considerations of AI is crucial in this era. Education in AI empowers publishers to make informed decisions, ensuring that AI tools enhance rather than replace the human element in publishing. As we continue to navigate this AI-driven landscape, it becomes increasingly clear that the future of publishing lies in the balance of technology and human insight.


As we stand at the juncture of a major technological shift, the introduction of GPTs and tools you can seamlessly develop in-house (like I did with JournalismGPT) is just the beginning of a steep transformative era in publishing.

The future we are heading toward is one where the boundaries between different software applications and tasks blur into a seamless experience. Imagine a future where publishers don’t have to juggle between various apps for drafting documents, managing spreadsheets, or communicating. Instead, they could simply instruct their devices in everyday language to perform these tasks.

This evolution toward using AI agents, which are becoming increasingly practical due to AI advancements, is not just inevitable. It is set to redefine the essence of software interaction.

For publishers, this means engaging with platforms where AI agents act as integral assistants, streamlining workflows and enhancing creative processes. Within the next few years, most interactions with digital devices and computers in the publishing industry will likely be mediated by these intelligent agents — much sooner than many might anticipate.

As we embrace these changes, the journey of AI in publishing is poised to be not just exciting but revolutionary, reshaping how we think about and interact with technology in our professional lives.

About Lukas Görög

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