Ahead Of The Curve Blog

digital audience engagement

Entries for month: March 2015

3 ways to serve the “mobile-only-al” generation

22 March 2015 · By Peter Marsh

Content trends for digital newspaper and mobile audience engagement.

The newspaper mobile-only audience had a 73% growth spurt this year. Almost 40% of online news consumers‎ get content exclusively on mobile devices.

Compare this to people who use desktops or laptops to access newspaper content, which dropped to 32%, according to the latest ComScore data reported by the Newspaper Association of America.

So, how can news media companies continue to cultivate this coveted “mobile-only-al” audience? Here are three things you need to know.

  1. Create content with little screens and large interruptions in mind.

    Mobile-only audiences are easily distracted and don’t stick around for very long. Consider that newspaper Web sites represent less than 0.2% of browsing time spent on smartphones and only 0.4% percent on tablets.

    Mobile-only visitors want a simple, seamless ...
...[more]




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