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Entries for month: January 2015

2015: The news media industry ushers in “The Year of the Geek”

11 January 2015 · By Peter Marsh

Trend setting acronyms within virtual reality journalism, cost per action, conversion rate optimization, and the future of content.

The number 2015 is a palindrome in binary (11111011111). Just ask Sheldon, Leonard, Amy, or anyone in your IT department. Do we need any clearer sign that 2015 will be heralded as “The Year of the Geek?”

We can look back at 2014 as the year media companies began experimenting with – and, in some cases, launching – initiatives that focused on things like wearable technologies, robot journalism, algorithmic news curation, and programmatic trading.

Early predictions indicate that 2015 is bound to see even greater advances in the meaningful and money-making coalescence between news publishing and technology.

Therefore, it seems totally appropriate to kick off 2015 with a not-so-big bang by listing several three-letter acronyms that every tech savvy media executive should pay attention to this year. In roughly alphabetical order, here it goes:

BSI (Build Security In): BSI is a set of principles, practices, rules, and tools to design software systems that enhance resistance to vulnerabilities, flaws, and ...


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