Ahead Of The Curve Blog

digital audience engagement

Entries for month: September 2014

4 ways to embrace your digital audience without creeping them out

11 September 2014 · By Peter Marsh

Two large groups of people walking towards eachother with their arms outstretched.

You’ve canvassed, contacted, and courted your online audiences. You’ve showered them with targeted prose and personalised promises. You’ve fed them cookies that you baked yourself and some that were made by others. You believe you’ve made a good impression.

But, unfortunately, some of your cherished audience members see your actions as creepy. Some still behave promiscuously – they visit one or two of your pages, hang around for a few minutes, then leave you for another site. And only the most loyal are willing to pay for your content.

It’s time to think beyond audience engagement to what we will call “audience embracement.” Audience embracement can be defined as an advanced relationship between you and your audience that is characterised by four things:

  1. A deeper understanding of your audience’s needs and interests.

  2. An ability to deliver to your audience an experience that amazes, delights, and is better than ...
...[more]




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