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digital audience engagement

Entries for month: August 2014

5 tips for news writing with mobile eyes in mind

13 August 2014 · By Peter Marsh

Image of a man holding an iPhone and an iPad.In 2010, the Financial Times had no mobile audience. Four years later, more than 60% of FT readers access its content via mobile devices.

Today in France, smartphones account for more than 40% of Le Monde’s readers, with 1.9 million monthly visitors using the newspaper’s mobile app.

And, in a recent survey of U.S. consumers conducted by the Associated Press and the American Press Institute, 78% say they used their smartphones to get news during the past week.

Some people, especially those in the 18-34 age group, prefer mobile devices as their exclusive source for news content. These mobile-only audiences tend to fall into two camps:

  • Busy on-the-go news readers who want something to look at while standing in line or sitting at a coffee shop.

  • In-depth news readers who check their smartphones several times a day looking for new or engaging content to delve into.

Media companies around the world are discovering that mobile audiences consume news differently than desktop and print readers. Effective engagement with mobile readers requires ...

...[more]




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