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digital audience engagement

Entries for month: March 2012

Are you listening? Social media is the new op-ed platform

29 March 2012 · By Ed Hubbard

Social media for traditional media companies is the hottest topic at industry conferences today. Social media dominated the recent INMA Innovative Advertising Seminar in Miami and is a recurring programme theme for the upcoming INMA World Congress in L.A.

It’s now a given that more community discussion is taking place through social media (primarily Facebook and Twitter, but certainly others) than on newspaper Web sites. Traditional newsmedia companies are working hard to determine how best to participate in or (better yet) lead community conversations.

Social media articles and blogs have consistently referenced “Community engagement: A practical conversation for newsrooms,” the fine work done by Joy Mayer of the Reynolds Journalism Institute. Meyer found that nine of 10 editors were discussing how to make their newsrooms more “social and participatory,” but added that the “editors aren't sure what exactly that means or how to go about it.”

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