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Advertising Initiative Blog

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121 Articles since October 2021

3 things ad teams need to know to grow revenue

20 December 2023 By Mark Challinor

Media ad sales teams should focus on these 8 strategies of revenue growth

19 December 2023 By Mark Challinor

News ad teams can control advertising supply chain emissions with 3 focus areas

14 December 2023 By Paula Felps

News publishers can learn from Big Tech’s ad-revenue strategies

06 December 2023 By Mark Challinor

News publishers investigating content commerce should consider these 7 priorities

05 December 2023 By Mark Challinor

Top Viewed Advertising Initiative Blog Posts

Research shows what high-attention readers mean for ad effectiveness

26 November 2023 By Mark Challinor

Attention is a key metric for advertising clients

21 November 2023 By Mark Challinor

As a changing world affects sales compensation plans, 5 trends to watch

15 November 2023 By Paula Felps

Audio-first media company Tortoise focuses on commercialising slow news

09 November 2023 By Mark Challinor

News publishers can diversify revenue by monetising video

07 November 2023 By Mark Challinor

Podcasts offer a growing array of revenue, engagement opportunities for media companies

25 October 2023 By Paula Felps

An ad revenue strategy has pros and cons for news publishers

25 October 2023 By Mark Challinor

These 5 trends will shape advertising by 2026

11 October 2023 By Mark Challinor

Reach plc experiments with ad-free content readers will pay for

10 October 2023 By Mark Challinor

News publishers need podcasts for these 7 (advertising) reasons

01 October 2023 By Mark Challinor

New ad revenues opportunities include audio, influencer advertising, commerce

26 September 2023 By Mark Challinor

News publishers must learn from the past to map their advertising future

20 September 2023 By Paula Felps

Washington Post’s TV streaming service could be ad revenue boon

20 September 2023 By Mark Challinor

These 8 tips will increase your advertisers’ ad revenue — and yours

13 September 2023 By Mark Challinor

Amedia drives revenue with native advertising

30 August 2023 By Paula Felps

These 5 priorities will help ad teams optimise digital ad campaigns

30 August 2023 By Mark Challinor

Brand safety should be a continuing conversation with ad clients

29 August 2023 By Mark Challinor

Sir Martin Sorrell judges the risks and rewards of AI in advertising

16 August 2023 By Mark Challinor

Research: What is the No. 1 reason advertisers invest in AI?

15 August 2023 By Mark Challinor

Meaningful engagement is a better metric than reach for advertisers

06 August 2023 By Mark Challinor

Google’s third-party cookies pullout is almost upon us

02 August 2023 By Mark Challinor

3 KPIs will help ad sales managers grow their team’s revenue

01 August 2023 By Mark Challinor

News publishers can thrive in the attention economy

19 July 2023 By Paula Felps

Yes, advertisers should spend money in recessionary times

19 July 2023 By Mark Challinor

6 recession-proof strategies news publishers and their advertisers need

18 July 2023 By Mark Challinor

7 steps help guide a news publisher’s programmatic video strategy

12 July 2023 By Paula Felps

Is it time for the media ad industry to set attention metric standards?

06 July 2023 By Mark Challinor

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