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56 Articles since January 2021

Media ad sales teams should focus on these 8 strategies of revenue growth

19 December 2023 By Mark Challinor

Is content commerce the most promising new ad revenue stream for news publishers?

05 December 2023 By Mark Challinor

Attention is an important metric for advertising clients

21 November 2023 By Mark Challinor

News publishers can diversify revenue with video advertising offers

06 November 2023 By Mark Challinor

Is advertising the right revenue strategy for news publishers?

24 October 2023 By Mark Challinor

Top Viewed Advertising Initiative Newsletter Blog Posts

Reach plc experiments with ad-free content readers will pay for

10 October 2023 By Mark Challinor

New ad revenues opportunities include audio, commerce, and influencer advertising

26 September 2023 By Mark Challinor

8 ways to increase your advertisers’ ad revenue (and yours)

13 September 2023 By Mark Challinor

Brand safety should be a continuing conversation with advertisers

29 August 2023 By Mark Challinor

What is the No.1 reason advertisers invest in AI?

15 August 2023 By Mark Challinor

3 KPIs will help ad sales managers help their teams increase revenue

01 August 2023 By Mark Challinor

6 recession-proof strategies media companies and their advertisers need

18 July 2023 By Mark Challinor

Research challenges thoughts on ad placement

26 June 2023 By Mark Challinor

Is AI the birth of an ad revolution?

08 June 2023 By Mark Challinor

Media ad teams need to be consultative, trustworthy, differentiated

06 June 2023 By Mark Challinor

Should media ad teams prioritise App Store Optimisation?

24 May 2023 By Mark Challinor

These 5 recent changes are shaping media buying

09 May 2023 By Mark Challinor

Generative AI will also change media advertising

25 April 2023 By Mark Challinor

Almost a quarter in, how is 2023 shaping up for advertising?

12 April 2023 By Mark Challinor

Self-serve ads, new data tracking options help media ad teams regain control

28 March 2023 By Mark Challinor

Mobile ad revenue opportunities grow for media companies this year

14 March 2023 By Mark Challinor

6 most surprising digital ad trends so far this year

28 February 2023 By Mark Challinor

What media needs to know about how the pandemic changed advertising

14 February 2023 By Mark Challinor

Questions ad teams should ask themselves about the media planner’s process

31 January 2023 By Mark Challinor

3 global advertising thought leaders weigh in on 2023 outlook

17 January 2023 By Mark Challinor

Mediahuis shares lessons from ad sales team restructuring

03 January 2023 By Mark Challinor

Ad brands need more data sources to navigate privacy, consent

06 December 2022 By Mark Challinor

Irish Times, NTM plan for their advertising futures

23 November 2022 By Mark Challinor

The future of media ad sales involves happy team members

08 November 2022 By Mark Challinor

5 advertising strategies for media in recessionary times

12 October 2022 By Mark Challinor

Direct advertising, self-serve advertising have their pros and cons

27 September 2022 By Mark Challinor

Trusted branded content is a revenue win for media companies, advertisers

07 September 2022 By Mark Challinor

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