About This Blog

Grzegorz (Greg) Piechota, INMA’s researcher-in-residence, shares his original research, notes from visits to digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In his Reader Revenue blog, Grzegorz shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.

23 Blog Posts

Research: 47% of paywalls are freemium models

27 May 2020 By Grzegorz Piechota

How Helsingin Sanomat automated its COVID-19 updates

25 May 2020 By Grzegorz Piechota

De Telegraaf asks every reader to subscribe in “soft paywall” initiative

21 May 2020 By Grzegorz Piechota

COVID bump helps Boston Globe take giant leap in digital subscriptions

20 May 2020 By Grzegorz Piechota

50 top global news sites advertised on Facebook in past month

14 May 2020 By Grzegorz Piechota

Der Spiegel: anatomy of a traffic bump

13 May 2020 By Grzegorz Piechota

Bump in digital subscriptions continues in Europe, U.S.

12 May 2020 By Grzegorz Piechota

Could El Pais’ new paywall be a better reader experience?

10 May 2020 By Grzegorz Piechota

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News sites advertise on Facebook to reach digital readers during crisis

06 May 2020 By Grzegorz Piechota

Research: Subscription starts are down but higher than pre-pandemic

05 May 2020 By Grzegorz Piechota

How publishers are innovating with content, experiences during the pandemic

30 April 2020 By Grzegorz Piechota

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Protecmedia November 2019

INMA researcher-in-residence shares experience with 43 subscription news sites

29 April 2020 By Grzegorz Piechota

COVID bump subscriptions stabilise in Europe, United States

28 April 2020 By Grzegorz Piechota

Research: Infographics are key COVID-19 content engagement tools

26 April 2020 By Grzegorz Piechota

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Cue by StiboDX

Research shows second COVID bump in the United States

22 April 2020 By Grzegorz Piechota

Research shows the best ways to keep new subscribers post-crisis

21 April 2020 By Grzegorz Piechota

Do-it-yourself content rises in popularity during pandemic

20 April 2020 By Grzegorz Piechota

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AT Internet

Update on coronavirus-driven subscriptions, traffic

19 April 2020 By Grzegorz Piechota

How long will the COVID bump last?

16 April 2020 By Grzegorz Piechota

Publishers tweak COVID-19 paywall strategies as readers seek non-pandemic content

08 April 2020 By Grzegorz Piechota

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INMA Global Media Awards

COVID-19 bump: What it looks like now and what happens post-bump

07 April 2020 By Grzegorz Piechota

Research: What the COVID-19 bump looks like

01 April 2020 By Grzegorz Piechota

Research: Publisher strategies to keep readers post-pandemic

31 March 2020 By Grzegorz Piechota

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Virtual World Congress