About This Blog

INMA Researcher-in-Residence Grzegorz (Greg) Piechota shares his original research, notes from visits to/with digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In his Reader Revenue blog, Grzegorz shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.

“Sleepers” are the biggest risk to your subscription business

24 March 2021 By Greg Piechota

Targeting light readers (younger, female) can boost audience growth

18 March 2021 By Brie Logsdon

When choosing North Star goals, publishers should think beyond financial targets

11 March 2021 By Greg Piechota

INMA research: Onboarding is a missed opportunity with registered users

10 March 2021 By Greg Piechota

Less is more when quizzing registered users

10 February 2021 By Greg Piechota

Top 10 Viewed Reader Revenue Blog Posts From the Past Year

Research points to nurturing light readers

09 February 2021 By Greg Piechota

How can news publishers know why a reader stops subscribing?

28 January 2021 By Greg Piechota

News sites in Hungary crowdfunded more than US$1.3 million in 2020

27 January 2021 By Greg Piechota

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News media companies worldwide are investing in registration walls

26 January 2021 By Greg Piechota

Regional German publishers cooperate to solve the challenges of audience analytics

20 January 2021 By Shelley Seale

Readers First agenda includes keeping subscription momentum in 2021

14 January 2021 By Greg Piechota

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AT Internet

Questions and answers about subscription, content success

13 January 2021 By Greg Piechota

Regional German publishers share costs of data science to drive reader revenue

12 January 2021 By Greg Piechota

Funke, Nikkei share how innovations in management structure drive growth in subscriptions, revenue

22 November 2020 By Shelley Seale

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Stibo DX: The What, Why, and How

Research shows how media companies can succeed with acquisition, retention during COVID

14 October 2020 By Shelley Seale

NZ Herald outperforms global industry leaders in digital subscriptions

28 September 2020 By Grzegorz Piechota

Engagement and subscription benchmarks compare peers in the Americas and Europe

27 September 2020 By Grzegorz Piechota

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Tipser - Ecommerce

Research: Reports of COVID bump’s end are greatly exaggerated

22 September 2020 By Grzegorz Piechota

Using aggressive pricing and referrals, The Athletic almost doubled subscribers since June

21 September 2020 By Grzegorz Piechota

U.S. publishers test sharing paywalled content with The Matchup

20 September 2020 By Grzegorz Piechota

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Naviga

News Corp Australia, FTI Consulting, Advance Local share key strategies in print-to-digital audience transition

16 September 2020 By Shelley Seale

SCMP’s new digital subscription offer targets world beyond Hong Kong

01 September 2020 By Grzegorz Piechota

Local media executives share how they compete with national publishers

13 August 2020 By Shelley Seale

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ProtecMedia AI Technology

COVID bump remains highest for regional and local publishers

23 July 2020 By Grzegorz Piechota

GNI Subscriptions Lab shares 3 key European findings

22 July 2020 By Shelley Seale

One-third of reader churn could be saved with payment retries

22 July 2020 By Grzegorz Piechota

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Piano

Digital subscribers are more interested in user experience than added content

16 July 2020 By Grzegorz Piechota

The more Dennik N readers pay, the less they read

15 July 2020 By Grzegorz Piechota

How to reduce digital subscriber churn by addressing payment failures

09 July 2020 By Grzegorz Piechota

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AT Internet

In-house articles convert better than articles from news wires

08 July 2020 By Grzegorz Piechota

Product features, not content, are most-touted benefit of digital subscriptions

07 July 2020 By Grzegorz Piechota

What can AI teach us about behaviours leading to churn?

05 July 2020 By Grzegorz Piechota

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Stibo DX: The What, Why, and How

What news media can learn about audience retention from Netflix

01 July 2020 By Grzegorz Piechota

Wall Street Journal data makes the case for a robust onboarding experience

30 June 2020 By Grzegorz Piechota

Reader clubs shift to online experiences, offers amid the lockdowns

18 June 2020 By Grzegorz Piechota

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Tipser - Ecommerce

Clarín, Die Zeit share building blocks of reader loyalty clubs

17 June 2020 By Shelley Seale

Trial subscriptions drove the pandemic surge

16 June 2020 By Grzegorz Piechota

Research: Editors, algorithms recommend different stories to readers

11 June 2020 By Grzegorz Piechota

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Handelsblatt launches 2 premium newsletters in lockdown

10 June 2020 By Grzegorz Piechota

Expressen shares strategy of delayed success with its paywall

09 June 2020 By Grzegorz Piechota

Amedia offers digital subscribers bundle upgrade for regional titles during COVID

04 June 2020 By Grzegorz Piechota

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ProtecMedia AI Technology

Early churn benchmarks suggest newly acquired subscribers stay

03 June 2020 By Grzegorz Piechota

Research: Paywalls that target outperform other models

02 June 2020 By Grzegorz Piechota

Financial Times uses engagement-based pricing to better interact with group subscribers

31 May 2020 By Grzegorz Piechota

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Piano

Should we charge readers who aren’t reading?

28 May 2020 By Grzegorz Piechota

Research: 47% of paywalls are freemium models

27 May 2020 By Grzegorz Piechota

How Helsingin Sanomat automated its COVID-19 updates

25 May 2020 By Grzegorz Piechota

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AT Internet

De Telegraaf asks every reader to subscribe in “soft paywall” initiative

21 May 2020 By Grzegorz Piechota

Economist, Expressen share tactics for using video and audio to drive subscriptions

20 May 2020 By Shelley Seale

COVID bump helps Boston Globe take giant leap in digital subscriptions

20 May 2020 By Grzegorz Piechota

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Stibo DX: The What, Why, and How

50 top global news sites advertised on Facebook in past month

14 May 2020 By Grzegorz Piechota

Der Spiegel: anatomy of a traffic bump

13 May 2020 By Grzegorz Piechota

Bump in digital subscriptions continues in Europe, U.S.

12 May 2020 By Grzegorz Piechota

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Tipser - Ecommerce

Could El Pais’ new paywall be a better reader experience?

10 May 2020 By Grzegorz Piechota

News sites advertise on Facebook to reach digital readers during crisis

06 May 2020 By Grzegorz Piechota

Research: Subscription starts are down but higher than pre-pandemic

05 May 2020 By Grzegorz Piechota

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3 media companies share best practices for registering and logging in users

30 April 2020 By Shelley Seale

How publishers are innovating with content, experiences during the pandemic

30 April 2020 By Grzegorz Piechota

INMA researcher-in-residence shares experience with 43 subscription news sites

29 April 2020 By Grzegorz Piechota

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ProtecMedia AI Technology

COVID bump subscriptions stabilise in Europe, United States

28 April 2020 By Grzegorz Piechota

Research: Infographics are key COVID-19 content engagement tools

26 April 2020 By Grzegorz Piechota

Research shows second COVID bump in the United States

22 April 2020 By Grzegorz Piechota

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Piano

Research shows the best ways to keep new subscribers post-crisis

21 April 2020 By Grzegorz Piechota

Do-it-yourself content rises in popularity during pandemic

20 April 2020 By Grzegorz Piechota

Update on coronavirus-driven subscriptions, traffic

19 April 2020 By Grzegorz Piechota

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AT Internet

Subscriber retention during the downturn

16 April 2020 By Shelley Seale

How long will the COVID bump last?

16 April 2020 By Grzegorz Piechota

Publishers tweak COVID-19 paywall strategies as readers seek non-pandemic content

08 April 2020 By Grzegorz Piechota

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Stibo DX: The What, Why, and How

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