About This Blog

INMA Researcher-in-Residence Grzegorz (Greg) Piechota shares his original research, notes from visits to/with digital subscription leaders, and talks at conferences with subscribers of his frequent Readers First newsletter, part of INMA’s Readers First Initiative. In his Reader Revenue blog, Grzegorz shares briefs from that newsletter about the vital initiatives and trends in digital subscriptions throughout the world.

49 Blog Posts

NZ Herald outperforms global industry leaders in digital subscriptions

28 September 2020 By Grzegorz Piechota

Engagement and subscription benchmarks compare peers in the Americas and Europe

27 September 2020 By Grzegorz Piechota

Research: Reports of COVID bump’s end are greatly exaggerated

22 September 2020 By Grzegorz Piechota

Using aggressive pricing and referrals, The Athletic almost doubled subscribers since June

21 September 2020 By Grzegorz Piechota

U.S. publishers test sharing paywalled content with The Matchup

20 September 2020 By Grzegorz Piechota

SCMP’s new digital subscription offer targets world beyond Hong Kong

01 September 2020 By Grzegorz Piechota

COVID bump remains highest for regional and local publishers

23 July 2020 By Grzegorz Piechota

One-third of reader churn could be saved with payment retries

22 July 2020 By Grzegorz Piechota

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Digital subscribers are more interested in user experience than added content

16 July 2020 By Grzegorz Piechota

The more Dennik N readers pay, the less they read

15 July 2020 By Grzegorz Piechota

How to reduce digital subscriber churn by addressing payment failures

09 July 2020 By Grzegorz Piechota

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Protecmedia November 2019

In-house articles convert better than articles from news wires

08 July 2020 By Grzegorz Piechota

Product features, not content, are most-touted benefit of digital subscriptions

07 July 2020 By Grzegorz Piechota

What can AI teach us about behaviours leading to churn?

05 July 2020 By Grzegorz Piechota

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AT Internet

What news media can learn about audience retention from Netflix

01 July 2020 By Grzegorz Piechota

Wall Street Journal data makes the case for a robust onboarding experience

30 June 2020 By Grzegorz Piechota

Reader clubs shift to online experiences, offers amid the lockdowns

18 June 2020 By Grzegorz Piechota

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Stibo DX: The What, Why, and How

Trial subscriptions drove the pandemic surge

16 June 2020 By Grzegorz Piechota

Research: Editors, algorithms recommend different stories to readers

11 June 2020 By Grzegorz Piechota

Handelsblatt launches 2 premium newsletters in lockdown

10 June 2020 By Grzegorz Piechota

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CeleraOne

Expressen shares strategy of delayed success with its paywall

09 June 2020 By Grzegorz Piechota

Amedia offers digital subscribers bundle upgrade for regional titles during COVID

04 June 2020 By Grzegorz Piechota

Early churn benchmarks suggest newly acquired subscribers stay

03 June 2020 By Grzegorz Piechota

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Piano Academy

Research: Paywalls that target outperform other models

02 June 2020 By Grzegorz Piechota

Financial Times uses engagement-based pricing to better interact with group subscribers

31 May 2020 By Grzegorz Piechota

Should we charge readers who aren’t reading?

28 May 2020 By Grzegorz Piechota

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Tipser - Ecommerce

Research: 47% of paywalls are freemium models

27 May 2020 By Grzegorz Piechota

How Helsingin Sanomat automated its COVID-19 updates

25 May 2020 By Grzegorz Piechota

De Telegraaf asks every reader to subscribe in “soft paywall” initiative

21 May 2020 By Grzegorz Piechota

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COVID bump helps Boston Globe take giant leap in digital subscriptions

20 May 2020 By Grzegorz Piechota

50 top global news sites advertised on Facebook in past month

14 May 2020 By Grzegorz Piechota

Der Spiegel: anatomy of a traffic bump

13 May 2020 By Grzegorz Piechota

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Protecmedia November 2019

Bump in digital subscriptions continues in Europe, U.S.

12 May 2020 By Grzegorz Piechota

Could El Pais’ new paywall be a better reader experience?

10 May 2020 By Grzegorz Piechota

News sites advertise on Facebook to reach digital readers during crisis

06 May 2020 By Grzegorz Piechota

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AT Internet

Research: Subscription starts are down but higher than pre-pandemic

05 May 2020 By Grzegorz Piechota

How publishers are innovating with content, experiences during the pandemic

30 April 2020 By Grzegorz Piechota

INMA researcher-in-residence shares experience with 43 subscription news sites

29 April 2020 By Grzegorz Piechota

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Stibo DX: The What, Why, and How

COVID bump subscriptions stabilise in Europe, United States

28 April 2020 By Grzegorz Piechota

Research: Infographics are key COVID-19 content engagement tools

26 April 2020 By Grzegorz Piechota

Research shows second COVID bump in the United States

22 April 2020 By Grzegorz Piechota

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CeleraOne

Research shows the best ways to keep new subscribers post-crisis

21 April 2020 By Grzegorz Piechota

Do-it-yourself content rises in popularity during pandemic

20 April 2020 By Grzegorz Piechota

Update on coronavirus-driven subscriptions, traffic

19 April 2020 By Grzegorz Piechota

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Piano Academy

How long will the COVID bump last?

16 April 2020 By Grzegorz Piechota

Publishers tweak COVID-19 paywall strategies as readers seek non-pandemic content

08 April 2020 By Grzegorz Piechota

COVID-19 bump: What it looks like now and what happens post-bump

07 April 2020 By Grzegorz Piechota

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Tipser - Ecommerce

Research: What the COVID-19 bump looks like

01 April 2020 By Grzegorz Piechota

Research: Publisher strategies to keep readers post-pandemic

31 March 2020 By Grzegorz Piechota

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