Technology increasingly meets news with AI integration

By Q M Ashfaq Ali

The Daily Prothom Alo

Dhaka, Bangladesh


We are in the era of Artificial Intelligence, where the impact of technology on journalism and news reporting is undeniable. The utilisation of technology and Artificial Intelligence in newsprint and journalism is a topic of growing significance.

This is how technology is shaping and enhancing news reporting, particularly in online journalism.

Content management systems (CMS)

A CMS is a software designed for the creation, editing, and publication of content, which includes text, images, audio, and video. It streamlines content editing and allows for easy publishing. CMS provides the tools for formatting text, adding images, and incorporating hyperlinks to other Web content.

Furthermore, it allows for content categorisation, thus enabling news articles to be sorted into various sections. In addition, it enables reader commenting, making it possible to engage with the audience.

Google Trends

Google Trends is a powerful tool for tracking the popularity of search queries over time. It can provide valuable insights into which topics are currently trending and which keywords are being searched for most frequently.

Google Trends is a an option for news media companies' data collecting strategy.
Google Trends is a an option for news media companies' data collecting strategy.

This information can be extremely valuable for news reporters and editors, helping them to focus on topics of current interest.

Search engine optimisation (SEO)

SEO is the process of optimising a Web site to appear in search engine results for specific keywords or phrases. When users search for information on Google, SEO determines which Web sites and information are displayed. The inclusion of keywords in the headlines and meta-data is crucial. Meta-data, such as summaries, helps search engines understand the content better.

Users generally search using specific keywords. If those keywords are present in the title and meta-data, they are more likely to appear at the top of Google’s search results.

Social media

Social media platforms like Facebook, X (formerly Twitter), and Instagram have become indispensable for journalism. These platforms offer an easy and direct way to deliver news to readers. By posting news links on Facebook or other social media sites, news can be shared widely, especially in countries where social media usage is high, such as Bangladesh.

X is particularly popular for trending topics and updates about celebrities. Instagram allows for the sharing of news through images.


Chatbots are Artificial Intelligence-powered chat programmes. Unlike traditional chatbots that can provide responses based on pre-learned patterns, advanced chatbots equipped with Artificial Intelligence can provide sophisticated and context-aware responses. Chatbots can be useful for answering frequently asked questions, offering personalised content recommendations, and engaging with readers in real-time.

Google Docs and voice typing

Google Docs is a free, Web-based word processing tool that can be a viable alternative to Microsoft Word. It offers voice typing, a feature that transcribes spoken words into text.

Google Docs allows real-time collaboration, making it easy for multiple people to work on a document simultaneously. Since it is cloud-based, documents can be accessed from any device with Internet connectivity.

Google search operators

Google search operators allow you to refine your searches and get specific results. For example, if you want to find news articles about Shakib Al Hasan specifically on a particular Web site like Prothom Alo, you can use the site operator, followed by the site name and the specific query ( Shakib al Hasan). This narrows down the search results to your specified criteria. You can also use intitle: to search for specific words or phrases within the title of Web pages. You can also use quotes to keep words in a phrase in search.

X “trends for you”

When logged into X, you can find the “trends for you” panel on the right side. This panel displays the trending topics in your region, helping you stay updated with the latest news and discussions. Journalists can use this feature to identify trending topics and engage with their audience effectively.

In conclusion, the integration of technology and Artificial Intelligence is transforming the landscape of journalism and news reporting. From content management systems to search engine optimisation, social media, chatbots, and advanced tools, technology is playing a pivotal role in enhancing news delivery and ensuring that readers receive timely and relevant information.

As technology continues to advance, its impact on the journalism field will only grow, offering new opportunities for more efficient, effective, and engaging news reporting.

About Q M Ashfaq Ali

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