Monetisation opportunities, audience engagement are at forefront of AI-fuelled growth strategies

By Hossain Al Farabi

Prothom Alo

Dhaka, Bangladesh


As we navigate the ever-evolving landscape of technology, Artificial Intelligence (AI) emerges as a key player in transforming industries. In this dynamic shift, the news media industry is undergoing a remarkable transformation, with AI acting as a catalyst in redefining business strategies, fostering monetisation, and creating a symbiotic relationship with advertisers.

Let’s delve into how AI, from a product manager’s perspective, is not just reshaping the industry but also connecting readers to a more personalised, engaging, and commercially viable news experience.

AI has the potential to lead growth opportunities within media companies.
AI has the potential to lead growth opportunities within media companies.

Streamlined content creation with AI efficiency

Imagine a newsroom where AI seamlessly collaborates with human creativity, automating routine tasks so talented teams can focus on high-value content.

As a product manager, this synergy ensures efficient resource allocation, accelerating the news production process and enabling us to deliver more comprehensive and timely stories. The connection here lies in empowering our teams to engage in in-depth analysis and investigative journalism, creating content that truly resonates with our diverse audience.

Personalised news experiences: tailoring content for connection

Understanding our users is paramount. AI’s ability to analyse user behaviour and preferences unlocks the door to personalised news delivery. By curating content based on individual interests, we are not only enhancing user satisfaction but also creating a more profound connection with our readers.

This personalised touch fosters loyalty and opens avenues for subscription models, as users see the value in a news service that aligns seamlessly with their preferences.

Chatbots: facilitating conversations and engagement

Introducing AI-powered chatbots transforms the reader’s journey into a dynamic and interactive experience.

As a product manager, I see these virtual assistants as a means to engage with our audience directly. Chatbots provide real-time updates, answer queries, and offer a conversational interface that connects readers more intimately with our platform.

This engagement is not only enjoyable for users but also presents an opportunity for advertisers to seamlessly integrate their messages into the conversation, enhancing their connection with our audience.

Predictive analytics: guiding editorial strategies and reader connection

Predictive analytics are the compass guiding decisions. By leveraging AI to forecast trending topics, we ensure our editorial teams stay ahead of the curve.

This connection between data-driven insights and editorial decisions ensures we deliver content that resonates with our audience’s interests. This alignment with trending topics presents an opportunity for advertisers to connect with engaged audiences, strengthening their bond with our platform.

Targeted advertising: connecting advertisers with relevant audiences

AI’s data-crunching capabilities redefine how advertisers connect with audiences.

As a product manager, I see AI as a tool that enables us to offer advertisers unparalleled insights into consumer behaviour. This data-driven approach allows for highly targeted advertising campaigns, ensuring ads resonate with the right audience. Advertisers can dynamically place their ads, optimising timing and context for maximum impact, which creates a seamless and enjoyable experience for our readers.

In the realm of news media product management, the integration of AI propels us into a future where efficiency, personalisation, and revenue generation coalesce. This journey, fueled by AI, isn’t just about reshaping our industry but about connecting readers to a more dynamic and engaging news experience.

As we navigate this transformative landscape, the collaboration between AI and news media promises a more connected, personalised, and commercially successful future for both readers and advertisers alike. Together, we’re not just adapting to change but creating a future where connection is at the heart of news media growth.

About Hossain Al Farabi

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