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About This Blog

97 Articles since May 2014

In some regions of the world, specifically India and much of South and Central America, print is the primary way readers get their news and advertisers reach those audiences. In other regions, print remains a reliable revenue funnel while digital finds its way. INMA's Print Innovations blog honours the place print holds in our industry, featuring print research, strategies, and case studies from around the world.

Research, successful campaigns show print alone can engage all the senses

26 May 2014 By Jessie Sampson

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