About This Blog

317 Articles since September 2010

The Innovative Advertising Solutions Blog looks not only at integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers, including print, digital, and event sales; social media marketing services; and data and personalisation.

Integrating lead generation into shoppable holiday ads offers opportunity for publishers

31 October 2022 By Matthew Snyder

Bold ad pricing, new narrative required with looming recession

24 October 2022 By Christian Scherbel

How should media companies calculate for time spent?

19 October 2022 By Jason Ainsworth, Shazia Khan, Sean Stanleigh

Weather-related ads show power of contextual advertising

06 October 2022 By Matthew Snyder

Is Apple News an option for local news publishers?

31 August 2022 By Matthew Snyder

Sponsored content offers opportunity for media to grow revenue

10 August 2022 By Matthew Snyder

Local media have these 4 advantages over Big Tech for SMB ad needs

08 August 2022 By Christian Scherbel

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 By Christian Scherbel

Is every company a media company?

19 July 2022 By Edward Pimenta & Tiago Afonso

Impactful content marketing relies on compelling design

11 July 2022 By Aashish Arora & Sean Stanleigh

Jagran New Media’s education arm celebrates unsung heroes from pandemic

29 June 2022 By Priyanka Sharma

A holistic digital advertising strategy can be print ad-centric

21 June 2022 By Matthew Snyder

Local advertisers need easy, specialised solutions for digital packages

05 June 2022 By Christian Scherbel

In-banner video ads should be a top priority for news publishers

25 May 2022 By Matthew Snyder

Jagran New Media recognises people making India stronger during pandemic

23 May 2022 By Priyanka Sharma

Consider these 3 lessons as the world moves from virtual to live

04 May 2022 By Sean Stanleigh

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 By Christian Scherbel

High-impact display ads should not be overlooked as a revenue driver

24 April 2022 By Matthew Snyder

10 non-obvious mega trends offer guidance for media companies

18 April 2022 By Edward Pimenta

Brands should think first, act second when responding to global events

06 March 2022 By Shazia Khan

4 drivers help create digital offerings that scale for local advertisers

02 March 2022 By Christian Scherbel

Q&A: Futurist Amy Webb highlights tech trends relevant to communications professionals

09 February 2022 By Edward Pimenta

Jagran New Media recognises leaders in technology and innovation

02 February 2022 By Priyanka Sharma

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 By Christian Scherbel

Jagran New Media helps advertiser introduce farmers to new technology

06 December 2021 By Priyanka Sharma

Tourism summit highlights 3 lessons from 2020 applicable to the media industry

14 November 2021 By Jessica Robinson

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

09 September 2021 By Priyanka Sharma

Vijay Karnataka hosts digital talent competition for local youngsters

30 August 2021 By Venktesh Babu

YouTube, newsletters underpin content marketing trends coming out of pandemic

02 June 2021 By Sean Stanleigh

7 creative trends influencing content marketers in 2021

13 April 2021 By Katherine Scarrow

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