About This Blog

The Innovative Advertising Solutions Blog looks not only at integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers, including print, digital, and event sales; social media marketing services; and data and personalisation.

246 Blog Posts

Vijay Karnataka gives voice to areca nut farmers

18 August 2020 By Venktesh Babu

Vijay Karnataka, Pampers events attended by 30,000+ women

26 July 2020 By Venktesh Babu

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

Vijay Karnataka puts a spotlight on distribution channel during pandemic

21 June 2020 By Venktesh Babu

Vijay Karnataka’s VK Corona Guide creates COVID-19 awareness

31 May 2020 By Venktesh Babu

Top Viewed Innovative Advertising Solutions Blog Posts From the Past Year

Amar Ujala hosts Independence Day event to create brand awareness, engage readers

18 May 2020 By Neha Sikri

What should strategic content marketing look like during (and after) COVID-19?

03 May 2020 By Sean Stanleigh

Revisit values, make an impression, and other advice from the world’s most popular brands

26 March 2020 By Katherine Scarrow

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Recipe for success: Aftonbladet, Matspar offer easy grocery shopping

05 January 2020 By Tomas Schultz

5G, video, AR poised to lead media headlines in 2020

30 December 2019 By Sean Stanleigh

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

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Protecmedia November 2019

Why media leaders must focus on creativity, connections, relevancy, efficiency

07 November 2019 By Katherine Scarrow

Focus on the “why” of an advertising plan to win over clients

01 October 2019 By Darrell Kunken

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

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AT Internet

5 current content marketing trends for media advertisers

08 September 2019 By Sean Stanleigh

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Advertising currency: how news brands and start-ups could benefit each other

14 July 2019 By Raman Agarwal

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Piano

How AI will enhance customer data insights for advertisers

25 June 2019 By Darrell Kunken

The argument for keeping human intelligence in Artificial Intelligence

30 May 2019 By Darrell Kunken

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken

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Stibo DX: The What, Why, and How

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

How to help media advertisers reach younger audiences

01 January 2019 By Darrell Kunken

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken

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Ringier Axel Springer

Advertising clients need help visualising marketing mix, buys

09 October 2018 By Darrell Kunken

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Protecmedia November 2019

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