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Innovative Advertising Solutions Blog

About This Blog

The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products.

230 Blog Posts

Advertising currency: how news brands and start-ups could benefit each other

Advertising currency: how news brands and start-ups could benefit each other

14 July 2019 By Raman Agarwal
How AI will enhance customer data insights for advertisers

How AI will enhance customer data insights for advertisers

25 June 2019 By Darrell Kunken
The argument for keeping human intelligence in Artificial Intelligence

The argument for keeping human intelligence in Artificial Intelligence

30 May 2019 By Darrell Kunken
Advertising sales reps must develop data + trust for deeper partnerships

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken
Advertising clients need help honouring privacy laws while mining key data

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken
How to help media advertisers reach younger audiences

How to help media advertisers reach younger audiences

01 January 2019 By Darrell Kunken
Automation helps publishers report better data to ad customers more quickly

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken
Advertising clients need help visualising marketing mix, buys

Advertising clients need help visualising marketing mix, buys

09 October 2018 By Darrell Kunken

Blog Authors

Raman Agarwal

Deputy General Manager, VC Investments

Brand Capital (The Times Group)

Gurgaon, Haryana, India

Darrell Kunken

Director of Research/Market Analysis

The Sacramento Bee

Sacramento, California, USA

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