About This Blog

The Innovative Advertising Solutions Blog looks not only at integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers, including print, digital, and event sales; social media marketing services; and data and personalisation.

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Mindful content is key to media’s successful content marketing on social media

21 September 2021 By Jessica Robinson

Jagran New Media advertiser capitalises on Olympics with campaign video

09 September 2021 By Priyanka Sharma

Vijay Karnataka hosts digital talent competition for local youngsters

30 August 2021 By Venktesh Babu

YouTube, newsletters underpin content marketing trends coming out of pandemic

02 June 2021 By Sean Stanleigh

Top Viewed Innovative Advertising Solutions Blog Posts From the Past Year

7 creative trends influencing content marketers in 2021

13 April 2021 By Katherine Scarrow

Brazilian population, media deal with censorship in dystopian reality

30 March 2021 By Edward Pimenta

Bangalore Mirror partners with Volvo to thank doctors with personalised campaign

21 February 2021 By Venktesh Babu

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10 content marketing trends will transition media from 2020 to 2021

21 February 2021 By Sean Stanleigh

Q&A: NYT’s director of opinion video speaks about misinformation and social media influence

18 January 2021 By Edward Pimenta

Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 By Sean Stanleigh

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Piano

Vijay Karnataka campaign helps readers discard 3.5 tonnes of e-waste in 20 days

21 October 2020 By Venktesh Babu

E-commerce emphasis, adoption of new platforms are among top content marketing trends

20 October 2020 By Jessica Robinson

Vijay Karnataka gives voice to areca nut farmers

18 August 2020 By Venktesh Babu

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CRUX

Vijay Karnataka, Pampers events attended by 30,000+ women

26 July 2020 By Venktesh Babu

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

Vijay Karnataka puts a spotlight on distribution channel during pandemic

21 June 2020 By Venktesh Babu

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iZooto

Vijay Karnataka’s VK Corona Guide creates COVID-19 awareness

31 May 2020 By Venktesh Babu

Amar Ujala hosts Independence Day event to create brand awareness, engage readers

18 May 2020 By Neha Sikri

What should strategic content marketing look like during (and after) COVID-19?

03 May 2020 By Sean Stanleigh

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FewCents

Revisit values, make an impression, and other advice from the world’s most popular brands

26 March 2020 By Katherine Scarrow

Recipe for success: Aftonbladet, Matspar offer easy grocery shopping

05 January 2020 By Tomas Schultz

5G, video, AR poised to lead media headlines in 2020

30 December 2019 By Sean Stanleigh

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Eidosmedia

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

Why media leaders must focus on creativity, connections, relevancy, efficiency

07 November 2019 By Katherine Scarrow

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Tipser - Ecommerce

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