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Innovative Advertising Solutions Blog

About This Blog

The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products.

238 Blog Posts

Recipe for success: Aftonbladet, Matspar offer easy grocery shopping

05 January 2020 By Tomas Schultz

5G, video, AR poised to lead media headlines in 2020

30 December 2019 By Sean Stanleigh

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

Why media leaders must focus on creativity, connections, relevancy, efficiency

07 November 2019 By Katherine Scarrow

Focus on the “why” of an advertising plan to win over clients

01 October 2019 By Darrell Kunken

Top Viewed Innovative Advertising Solutions Blog Posts From the Past Year

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

5 current content marketing trends for media advertisers

08 September 2019 By Sean Stanleigh

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken
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Blog Authors

Raman Agarwal

Deputy General Manager, VC Investments

Brand Capital (The Times Group)

Gurgaon, Haryana, India

Tracy Day

Managing Director, Creative Studio and Ad Innovation

The Globe and Mail

Toronto, Ontario, Canada

Tomas Schultz

Industry Manager FMCG & Retail

Schibsted Media Group

Stockholm, Sweden

Neha Sikri

Senior Manager, Corporate Brand

Amar Ujala Limited

Noida, Uttar Pradesh, India

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