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Innovative Advertising Solutions Blog

About This Blog

The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products.

227 Blog Posts

Advertising sales reps must develop data + trust for deeper partnerships

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken
Advertising clients need help honouring privacy laws while mining key data

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken
How to help media advertisers reach younger audiences

How to help media advertisers reach younger audiences

01 January 2019 By Darrell Kunken
Automation helps publishers report better data to ad customers more quickly

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken
Advertising clients need help visualising marketing mix, buys

Advertising clients need help visualising marketing mix, buys

09 October 2018 By Darrell Kunken

Top Viewed Innovative Advertising Solutions Blog Posts From the Past Year

Data, services are just as important as advertising

Data, services are just as important as advertising

16 August 2018 By Darrell Kunken
RFM + drive time analysis yield valuable insights for advertisers

RFM + drive time analysis yield valuable insights for advertisers

12 July 2018 By Darrell Kunken and Mark Benson
Print + digital platforms deliver best advertising value

Print + digital platforms deliver best advertising value

13 June 2018 By Darrell Kunken

Blog Authors

Darrell Kunken

Director of Research/Market Analysis

The Sacramento Bee

Sacramento, California, USA

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