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Innovative Advertising Solutions Blog

About This Blog

The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products.

233 Blog Posts

Schibsted’s grocery research proves mobile advertising ROI

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz
5 current content marketing trends for media advertisers

5 current content marketing trends for media advertisers

08 September 2019 By Sean Stanleigh
Helping advertisers use business outcomes as a form of attribution

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken
Advertising currency: how news brands and start-ups could benefit each other

Advertising currency: how news brands and start-ups could benefit each other

14 July 2019 By Raman Agarwal
How AI will enhance customer data insights for advertisers

How AI will enhance customer data insights for advertisers

25 June 2019 By Darrell Kunken

Top Viewed Innovative Advertising Solutions Blog Posts From the Past Year

The argument for keeping human intelligence in Artificial Intelligence

The argument for keeping human intelligence in Artificial Intelligence

30 May 2019 By Darrell Kunken
Advertising sales reps must develop data + trust for deeper partnerships

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken
Advertising clients need help honouring privacy laws while mining key data

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken
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Blog Authors

Raman Agarwal

Deputy General Manager, VC Investments

Brand Capital (The Times Group)

Gurgaon, Haryana, India

Tracy Day

Managing Director, Creative Studio and Ad Innovation

The Globe and Mail

Toronto, Ontario, Canada

Darrell Kunken

Director of Research/Market Analysis

The Sacramento Bee

Sacramento, California, USA

Tomas Schultz

Industry Manager FMCG & Retail

Schibsted Media Group

Stockholm, Sweden

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