About This Blog

The Innovative Advertising Solutions Blog looks at not only integrated advertising sales for newsmedia companies but the full spectrum of agency-level marketing solutions for advertisers: print, digital, package, and event sales; social media marketing services on behalf of advertisers; and behavioural targeting across a range of digital products.

239 Blog Posts

Revisit values, make an impression, and other advice from the world’s most popular brands

26 March 2020 By Katherine Scarrow

Recipe for success: Aftonbladet, Matspar offer easy grocery shopping

05 January 2020 By Tomas Schultz

5G, video, AR poised to lead media headlines in 2020

30 December 2019 By Sean Stanleigh

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

Why media leaders must focus on creativity, connections, relevancy, efficiency

07 November 2019 By Katherine Scarrow

Top Viewed Innovative Advertising Solutions Blog Posts From the Past Year

Focus on the “why” of an advertising plan to win over clients

01 October 2019 By Darrell Kunken

Schibsted’s grocery research proves mobile advertising ROI

15 September 2019 By Tomas Schultz

5 current content marketing trends for media advertisers

08 September 2019 By Sean Stanleigh

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Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

Advertising currency: how news brands and start-ups could benefit each other

14 July 2019 By Raman Agarwal

How AI will enhance customer data insights for advertisers

25 June 2019 By Darrell Kunken

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Mather Economics

The argument for keeping human intelligence in Artificial Intelligence

30 May 2019 By Darrell Kunken

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

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Protecmedia November 2019

How to help media advertisers reach younger audiences

01 January 2019 By Darrell Kunken

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken

Advertising clients need help visualising marketing mix, buys

09 October 2018 By Darrell Kunken

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Tecnavia

Data, services are just as important as advertising

16 August 2018 By Darrell Kunken

RFM + drive time analysis yield valuable insights for advertisers

12 July 2018 By Darrell Kunken and Mark Benson

Print + digital platforms deliver best advertising value

13 June 2018 By Darrell Kunken

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Smart marketing + better ROI = satisfied ad client

02 May 2018 By Darrell Kunken

Urbanicity model adds value to diverse, multi-location analysis for advertisers

14 March 2018 By Darrell Kunken

Advertising data is crucial to post-campaign follow-up

28 January 2018 By Darrell Kunken

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Why bringing your A-team to advertising clients is key

09 January 2018 By Darrell Kunken

Helping advertisers understand consumer behaviour insights

02 November 2017 By Darrell Kunken

Customised data is key to building advertising partnerships

03 October 2017 By Darrell Kunken

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Mather Economics

Help media advertising clients analyse heavy versus light Internet users

16 August 2017 By Darrell Kunken

How design thinking can improve advertising campaigns

21 June 2017 By Darrell Kunken

Business opportunities emerge as retail transformation plays out

01 June 2017 By Darrell Kunken

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Protecmedia November 2019

Strategic marketing e-mail delivers relevant information to SMBs

12 April 2017 By Darrell Kunken

Data, not platform, should drive media business decisions

28 February 2017 By Darrell Kunken

Digital advertising march continues in 2017

22 January 2017 By Darrell Kunken

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Is the programmatic revolution over?

26 December 2016 By Wayne Morgan

Data highlights generational differences for advertisers

14 December 2016 By Darrell Kunken

If they leave just after the game kicks off, can you call it an audience?

11 December 2016 By Wayne Morgan

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Cue by StiboDX

What does digital investment really mean for media?

06 November 2016 By Wayne Morgan

Value of traditional TV commercials is changing

19 October 2016 By Darrell Kunken

The reality of Virtual, Augmented Reality for news media companies

26 September 2016 By Wayne Morgan

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Cross-channel measurement, attribution offer valuable marketing information

20 September 2016 By Darrell Kunken

Media companies must translate data for long-term advertiser success

30 August 2016 By Adam Burnham

Media “audience” becomes “community,” changing value proposition

25 August 2016 By Lynne Brennen

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Mather Economics

Daily e-mail blast helps manage information overload for sales staff

09 August 2016 By Darrell Kunken

6 ways to integrate video into a newsroom with minimal manpower

26 July 2016 By Philippe Guay

Gannett leverages data tools to grow local auto segment

18 July 2016 By Brooke Christofferson

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Protecmedia November 2019

Data makes marketing efforts more appealing to potential home buyers

06 July 2016 By Darrell Kunken

Media companies should maximise video resources to satiate audience appetites

23 June 2016 By Philippe Guay

Fighting churn starts with education

09 June 2016 By Adam Burnham

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Tecnavia

Marketing remains unchanged, but consumer approach has shifted

31 May 2016 By Darrell Kunken

Reporting print results is paramount to advertiser satisfaction

30 May 2016 By Wayne Morgan

5 reasons sports video should be at heart of publishers’ digital strategies

11 May 2016 By Philippe Guay

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Cue by StiboDX

Why data is essential in all advertising sales discussions

13 April 2016 By Darrell Kunken

News companies don’t need to compromise editorial integrity for native advertising

06 April 2016 By Wayne Morgan

Do you really mean partner when discussing advertising partnerships?

31 March 2016 By Wayne Morgan

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6 important elements for your media company’s digital video playbook

29 March 2016 By Philippe Guay

5 best practices from Gannett playbook drive advertising sales excellence

21 March 2016 By Brooke Christofferson

Google Earth saves time, improves ad sales support at Bee Media

01 March 2016 By Darrell Kunken

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News media companies have unique opportunity with digital TMC products

22 February 2016 By Lynne Brennen

5 digital video trends to watch in 2016

14 February 2016 By Philippe Guay

Why sales enablement strategy + technology = increased ad revenue

11 February 2016 By Adam Burnham

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Protecmedia November 2019

Is your news media company supporting a profitable sales team?

08 February 2016 By Wayne Morgan

Bee Media focuses ad sales efforts on 3 factors to grow changing business

26 January 2016 By Darrell Kunken

Wisconsin Media brings in new ad revenue with community-focused campaigns

19 January 2016 By Brooke Christofferson with assistance from Melissa Olson

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Tecnavia

5 digital video lessons learned in 2015 that will shape media strategies in 2016

12 January 2016 By Philippe Guay

Creating the perfect experience to maximise RPM, avoid ad blockers

03 January 2016 By Wayne Morgan

Strategic partnerships are key to growing advertising revenue in 2016

20 December 2015 By Adam Burnham

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Cue by StiboDX

11 things publishers should consider regarding programmatic advertising

07 December 2015 By Wayne Morgan

Shifting the editorial mindset to unlock revenues through video

06 December 2015 By Philippe Guay

Valuable data integration means high-value mapping results for your advertisers

03 December 2015 By Darrell Kunken

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