Kaio Philipe of Bloomberg Linea thrives on human connection in a digital world

By Paula Felps


Nashville, Tennessee, United States


Editor’s note: In an ongoing series, INMA is profiling our most engaged members — our super fans. At a time when we have less face-to-face time, we hope this gives members a chance to learn more about each other. Today we profile Kaio Philipe, co-founder and chief operating officer at Bloomberg Linea in Miami, Florida, United States and Sao Paulo, Brazil.

If he had his career to do over, the one thing Kaio Philipe would do differently in his very successful career is more networking: “I see now how important it can be to have human interaction. As we live in a Zoom world, people do business with people and relationships matter a lot,” said the co-founder and chief operating officer at Bloomberg Linea. 

He definitely walks his talk when it comes to networking: When Philipe isn’t busy strategising at Bloomberg Linea, he’s helping his wife with her social media and her more than 2.5 million followers.

INMA recently caught up with him to learn more about him. 

Bloomberg Linea co-founder and chief operating officer Kaio Philipe believes in the importance of relationships because "in this digital world people, still do business with people."
Bloomberg Linea co-founder and chief operating officer Kaio Philipe believes in the importance of relationships because "in this digital world people, still do business with people."

INMA: What big lesson have you learned over the past couple of years that helped shape your plans for 2022?

Philipe: Resilience and patience are key for any projects in 2022 and beyond. The pandemic taught us so much about business. It made us understand that even when everything changes drastically and plans suddenly need to change, you can still thrive if you adapt your routes and persist. Regardless of any “bad news,” you must keep it going and open your mind to alternatives.

INMA: What makes you excited to get out of bed in the morning?

Philipe: Working with a dedicated and passionate team who challenges me and the status quo daily.

INMA: What is the craziest job or project you’ve ever done in media — and what did you learn from it?

Philipe: I once took a group of influencers to Spain on a press trip sponsored and invited by the Spain government. It was crazy because it was back in 2015, and not many companies would see influencer marketing as it is today. On top of that, we went to Ibiza and kayaked on the EsVedra (on the open sea while I also recorded with a GoPro). As they say, “all for the ’gram.” Good times.

INMA: What success within your company are you most proud of right now?

Philipe: Very glad to see the results of our efforts recognised at Nasdaq after launching the sites. A year ago, I was at home thinking how I would make this work from (literally) zero. It was myself and a strategy. Fast forward 12 months later: 16 sites, 100+ people involved, 150+ news stories daily in three languages, four podcasts with 70k+ plays per week, hundreds of thousands of followers on social, 20+ advertising clients, and thousands of newsletter subscribers.

INMA: What’s the biggest lesson you’ve learned in your career?

Philipe: Be humble, get the job done, and think strategically.

INMA: What do you do to relax?

Philipe: Travel with my wife and daughter; we love nature and the beach.

INMA: If you hadn’t gone into news media, what was your back-up plan?

Philipe: Always digital media, but if not, I would love to work in the movie industry as an executive producer. I love to make things happen. Materialising ideas.

INMA: What is your favourite thing to read?

Philipe: News, I am a news junkie. I also love the variety.

INMA: What do you find the most challenging/interesting about the news media industry right now?

Philipe: Mixing the old school with the new school. Gen Zs, the soon-to-start-consuming Gen Alpha with Baby Boomers and Millennials. Whoever thrives in this will win.

INMA: What are you most excited about in the near future?

Philipe: The continued return of human interactions.

About Paula Felps

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