This year, INMA produced 777 blogs. As senior editor, it’s always a fun look at the end of the year to see which ones resonated most with our members.

Skipping over awards announcements — which are always our most-read content on INMA.org — the top 10 stories read by members this year highlight two priorities:

• Subscriptions and reader revenue continue to be a priority interest. Three of the top 10 are specifically about that, written by INMA Readers First Initiative Lead Greg Piechota, and all 10 touch on the topic.

• INMA members are highly interested in what big brands are doing, specifically The New York Times and The Washington Post.

For a deeper industry view through the lens of INMA in 2024, I suggest reading INMA CEO/Executive Director Earl J. Wilkinson’s recent blog What publishers can control and not control: INMA lessons from 2024. 

As you ease into the New Year, I offer up our top 10 list. If you missed these, I recommend you read and share as you consider plans and priorities for 2025:

1. Here are 7 reasons digital news subscriptions are stagnating by Greg Piechota on February 12, 2024.

2. Washington Post boycott offers lessons on endorsements, subscribers, and the Trump Slump by Greg Piechota on November 4, 2024.

3. Media companies are using GenAI in multiple ways right now by Sonali Verma, lead of the INMA Generative AI Initiative, on January 22, 2024.

4. New York Times’ new super app is a master class in formats vs. content by Jodie Hopperton, lead of the INMA Product & Tech Initiative, on December 2, 2024.

5. New York Times updates its app design to be more personalised by Jodie Hopperton on June 17, 2024.

6. Washington Post's triggered e-mails offer opportunity for personalised engaement, lasting connections by Anjali Iyer, head of lifecycle marketing at The Washington Post and an INMA blogger, on January 1, 2024.

7. Washington Post personalises journalism, drives engagement with Newsprint by Anjali Iyer on May 20, 2024.

8. News subscription executives should memorise these 10 commandments for 2024 by Greg Piechota.

9. News publishers must get serious about rebooting business models by Dominic Young, founder of Axate in the UK, on January 29, 2024.

10. New data: How many consumers are willing to pay for online news by Greg Piechota on June 26, 2024.

Thanks for reading and being a part of the INMA community. We look forward to what 2025 brings for your news company, the industry, and the INMA family.

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