On October 29, INMA and Google News Initiative (GNI) awarded 50 news media professionals around the world with its debut Elevate Scholarship. This series features these impressive media professionals who are shaping our industry.
It hasn’t taken Terrence Agbi long to make his mark at Forbes. In just 18 months, the senior product manager/platform, has been instrumental in doubling the number of editorial posts published from the company’s custom CMS and has helped drive revenue and user engagement using new storytelling initiatives.
Under his guidance, the API team has doubled its output while cutting the delivery time in half.
But his ambition extends far beyond metrics that are measured in numbers and time. He is eager to cultivate his leadership skills in areas such as corporate storytelling and strategy, and has his eyes firmly fixed on reaching an executive position.
“I want to establish thought and executive leadership in the news media space by achieving 10 times profit and engagement goals with innovation,” he said.
Already, he is showing his innovation and forward-thinking leadership skills by inspiring data-driven decisions on new product initiatives. But he is also working to provide more resources for minorities to ensure they receive greater representation in the media world.
As part of that plan, he is in the process of developing the company’s first Black employee resource group.
“As a Nigerian-American, I’m the son of immigrants and an ally to all marginalised groups,” he said. “I want to share the tools that got me here to help more marginalised people achieve success in the news media.”
His vision is to create more opportunities for — and awareness of — talented but underrepresented members of society.
“I want to use my platform to be the voice of intersectionality for more Black and brown professionals interested in news media,” he said. “More people need to see that the news is more than reporters and ad buyers. There are designers, engineers, product managers, data scientists, and others — most of whom are either hidden from view or [are] white or Asian men.”
By providing more visible roles for marginalised society members, and by helping others achieve their goals, Agbi is determined to be part of changing the face of today’s media company leaders.
“I want to expand the idea of Black media leadership beyond Diddy and Oprah,” he said. “I love and admire both moguls, but there’s room for more representation — especially in news media.”