INMA Elevate Scholar: Robert Cardenas of The Dallas Morning News

By Paula Felps


Nashville, Tennessee, United States


On October 29, INMA and Google News Initiative (GNI) awarded 50 news media professionals around the world with its debut Elevate Scholarship. This series features these impressive media professionals who are shaping our industry.

Although he didn’t start his career in the news media industry, Robert Cardenas believes his early business experiences led him to it. As a restaurateur and a car salesman, he learned how to work in high-pressure, fast-paced environments that depend upon customer satisfaction.

Now, after nearly 13 years at The Dallas Morning News, he has been promoted to circulation manager and has found the perfect fit for his skills. 

“I am bilingual and computer literate, and I seek innovative ideas that will help my employer,” he said. “I am also able to enhance my skills in areas that I never thought my current knowledge would be able to get me to.” 

Robert Cardenas approaches each position and opportunity as a chance to learn.
Robert Cardenas approaches each position and opportunity as a chance to learn.

He has approached each position and opportunity at The Dallas Morning News as a chance to learn, which has helped him go from a product liaison to his management role. His hard work and eagerness to expand his knowledge have been noticed by many, including his supervisor, Wes Williams, who has worked with him for the past decade. 

“I have seen Robert grow professionally and personally,” Williams said. “He started out with one job responsibility, but quickly demonstrated he could do so much more.”

His willingness to take on additional assignments and help his co-workers has made him the “go-to” person in the circulation department, and his friendly, outgoing demeanor also makes him as pleasant to work with as he is efficient.

“He does whatever is necessary to serve both our internal and external customers,” Williams said. “Several of our newspaper partners make it a point to express their appreciation of Robert. I, too, appreciate him both as a colleague and as a person.” 

As an Elevate scholarship recipient, Cardenas hopes to hone his business management and professional development skills. 

When he isn’t working, Cardenas is still busy helping others: He is the founder and head coach of EFC-Soccer Club, a non-profit organisation in the Dallas suburb of McKinney, Texas.   

About Paula Felps

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