INMA 30 Under 30: Zack Korman of Aller Media

By Dawn McMullan


Dallas, Texas, United States


On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 12th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

With a law degree from the University of Edinburgh and a master’s degree in law and finance from the University of Oxford, Zack Korman was hired by Aller Media to do “something useful with data.”

He has more than answered that challenge by helping create Xavier, the innovative data platform and personalisation engine that has transformed operations for Aller Media and is at the heart of its technology ecosystem.

Zack Korman is lead architect at Aller Media in Norway.
Zack Korman is lead architect at Aller Media in Norway.

Today, as lead architect, Korman is responsible for how technology is developed across the company and most recently led a team in redesigning the login and subscription system to give Aller Media better control over customer data.

He attributes his success, as well as the success of Aller Media’s platforms, to a willingness to change.

“I went from being a top law graduate to working in tech at a media company,” he said. “In an industry that is going to be changing, we want leaders who can change as well.”

About Dawn McMullan

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